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About This Podcast
Whether you work in a in a big firm, in a small partnership, or as an independent lawyer, we discuss the topics that will help you to become more successful in business development and gain more independence for your legal career.
We recognize that you're short on time, all our episodes aim for a 20 minutes limit. So this podcast is designed to be listened to when you're commuting to and from work or going for a walk or doing almost anything except work.
This podcast is hosted by:
Bill Burns, Business Development Executive at Porter Wright Morris & Arthur LLP
Tobi Steinemann, Founder and Strategic Legal Marketing Consultant at HeadStarterz
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Recent Episodes
Bill's BD Framework (Part 2/3): Disagreeing with Clients and more!
Your client is convinced they know exactly what they need. But what if they're wrong? In this episode, Bill Burns and Tobi Steinemann tackle the second part of Bill's framework of the seven essential…
Bill's BD Framework (Part 1/3): Who Is Your Client?
Most attorneys rush to the pitch. They spot a company, picture themselves doing the work, schedule a lunch, and walk in ready to sell. Then they wonder why nothing comes of it. In this episode, Bill…
Law Firm Branding: How Firm Brand and Personal Brand Work Together
You've been told to build your personal brand. Your firm has its own brand. So which one actually wins clients? And what happens when the two don't line up? In this episode, Bill and Tobi unpack how…
How Attorneys Use LinkedIn for Business Development
Most attorneys know they should be on LinkedIn. Far fewer know how to actually use it for business development. In this episode, Bill and Tobi break down LinkedIn not as a broadcasting tool, but as…
How Lawyers Make Time for Business Development
You know you should be doing more business development. The problem is finding the time between client work, billable hour targets, and, well, the rest of your life. In this episode, Bill and Tobi…
Personal Branding for Lawyers: What Clients Really See
What do people actually think of you as a lawyer? And are you shaping that perception on purpose? In this episode, Bill Tobi break down what personal branding really means for attorneys and why it’s…
Referral Marketing: How Lawyers Get More Recommendations
Referrals are all around you. The question is: are you actually seeing them? In this episode of the 20 Minute Attorney Business Development Podcast, Tobias Steinemann and Bill Burns unpack what…
Business Development for Young Attorneys
Business doesn’t fall out of the sky. And yet many young attorneys start their careers as if it might. In this episode of the 20 Minute Attorney Business Development Podcast, Bill Burns and Tobi…
How to Close a Client
Great conversations don’t automatically turn into business. So what actually closes the deal? In this episode of the 20 Minute Attorney Business Development Podcast, Tobias Steinemann and Bill Burns…
How to find out what clients really need
How do you figure out what clients really want? Especially when they’re not saying it out loud... In this episode Tobias Steinemann and Bill Burns unpack one of the hardest questions in professional…
How to Build Business Relationships
Attorney business development is heavily based on relationships. Many lawyers focus on showcasing their legal expertise instead of properly looking after their relationships. In this episode, Bill…
Frequently Asked Questions
Attorney Biz Dev has published 11 episodes since January 2026, covering topics in Business, Marketing.
Attorney Biz Dev is currently highly active with new episodes every 2 weeks. Average episode length is 20m.
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