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Recent Episodes
Building Genuine Professional Relationships
How do you build genuine relationships that lead to new clients, projects, and opportunities?Kelly Sells and Melanie Guinto from SPACEJUNK joined me on the podcast to talk about how…
Selling is an Act of Generosity
Like many in service-based professions, Nick Garofalo has a pretty negative view of “selling.” The whole idea of prospecting, networking, or initiating a sales conversation can feel deeply…
“Intelligently Lazy” Content Marketing
Content is common. Unique and valuable insights? Not so much.Deirdre Tshien, CEO & co-founder of Capsho, joined me on the podcast to talk about how "content vomit" is devaluing marketing, why…
Your Biggest Sales Obstacle May Be You
Are you doing all the “right” selling activities, yet still struggling to hit your revenue goals?It might not be what you’re doing that’s holding you back, but your beliefs, attitude, and fears about…
Grow a Niche Business
Professional services providers will sometimes try to reverse-engineer their niche by picking a trendy market, choosing a problem to solve, or targeting a specific persona. But niching isn’t about…
“Who Am I to Write a Book?”
If you’ve ever said, “I should write a book someday,” then this episode is for you.Mike Capuzzi joined me on the Attract Your Ideal Clients podcast to talk about how coaches, consultants, and other…
The New Rules of Marketing Warfare
Most trainers, consultants, and coaches who struggle to build their business don’t fail because they’re bad at what they do. They fail because they don’t understand how to effectively market…
Building Confidence in Your Marketing, One Step at a Time
Few people move from a corporate career to entrepreneurship without some bumps along the way. Shannon Russell joined me on the Attract Your Ideal Clients podcast to talk about the marketing lessons…
Iterating Your Offer Using Real-World Feedback
Focusing on slow, sustainable growth doesn’t mean you’re less ambitious. It’s about winning the long game, being strategic with your decisions, and getting real-world feedback to help you refine your…
The Allure of Quick Marketing Fixes and Instant Results
We’ve all seen them. The flashy quick marketing fixes that flood our feeds with promises of instant results with little effort or time.Liz Wolfe joined me on the podcast to talk about the problem…
Phone Outreach Doesn’t Have to Be So Scary
In today’s episode, we’ll be talking about how to get more comfortable reaching out to prospects by phone.Joining me today is Ryan House, Senior Director of Business Development at Digital…
Communicating With IMPACT
What if the real key to better sales, stronger relationships, and repeat business isn’t just in what you say, but how you plan to say it?In today’s episode, Patrick Donadio joins me to share his…
“Selling” Doesn’t Mean “Pressuring”
In today’s episode, we’ll be talking about selling your expertise in a way that aligns with your values, and letting go of outdated ideas about what selling actually looks like.Joining me today is…
The Inner Work: Overcoming the Hidden Forces That Are Holding You Back
In today’s episode, we’ll be talking about the invisible forces that keep so many entrepreneurs from growing their business, and the inner work that’s required to consistently show up and put…
Relentless Value Delivery: Focusing on Real Conversations Over Flashy Marketing
In today’s episode, Scott Beebe, founder at Business on Purpose, shares his perspective on why business success comes from real conversations, relentless value delivery, and a willingness to iterate…
Corporate to Entrepreneur: Overcoming the Challenges of Going Solo
In today’s episode, we’ll be talking about the challenges that many trainers, consultants, and coaches face when transitioning from a corporate career to launching their own business.Joining me today…
Profitable Conversations: Building Mutually Valuable Relationships With the Right People
In today’s episode, we’re looking at ways to initiate conversations with more potential referral partners, as well as how to best uncover opportunities for helping each other succeed.Joining me today…
Creating Content That Matters: Using AI to Create Valuable & Original Content
In today’s episode, we’re unpacking ways to use AI as a tool to help you create great content—not to replace your creative spark and unique knowledge, but to assist you in taking that spark and…
Expand Your Comfort Zone: Overcoming Common Blocks to Effective Networking
In today’s episode, we’re exploring ways to be a more effective networker—particularly for those of us who are more naturally introverted or struggle with imposter syndrome.Joining me today is Amy…
Selling on LinkedIn: Building Community and Connection to Serve More People
In today’s episode, we’ll explore why it’s our responsibility to proactively engage the people who might need our services, and ways to build community and connection on LinkedIn to help you connect…
Frequently Asked Questions
Attract Your Ideal Clients has published 121 episodes since June 2022, covering topics in Business, Marketing.
Attract Your Ideal Clients is currently dormant with new episodes every few days. Average episode length is 31m.
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