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S5E18 Good Demand Gen Wins: Jessica Fewless on ABM, Buying Groups, and Measurement
Jessica Fewless was in the room when ABM went from niche idea to mainstream playbook, and her take in 2026 might surprise you: one-to-many ABM should just be demand gen. In this episode, Jessica and…
S5E17 Brand Is a Business Asset: Cat Holt on Proving What Brand Really Does
Drew Smith hosts Cat Holt, Founder and Chief Brand Officer of Coologee, Inc., for a conversation on what brand actually does for a business and why most teams measure it wrong. Cat breaks down the…
S5E16 Post-Acquisition Drift: How to Spot a SaaS Growth Stall Early
Most post-acquisition playbooks work…until they don't. In this episode, Drew Smith is joined by EJ Schmidt, CMO and Principal at Orange Marketing Consulting, to discuss a pattern EJ has seen…
S5E15 From Door Knocks to Digital: How System Pavers Measures What Works
When your best channels don't click, how do you measure what's working? Drew Smith sits down with J.P. Carter, VP of Marketing at System Pavers, to break down attribution across a buyer journey that…
S5E14 Brand Is Inconvenient (and That's the Point): Measuring What Actually Drives Growth
In this episode, Drew Smith welcomes Liam Moroney, Founder of Storybook Marketing, to tackle one of the most persistent tensions CMOs face: how to measure brand in a demand-obsessed world. Drawing on…
S5E13 The White Space in B2G: Marni Puente on Brand Relevance, Buyer Access, and AI-First Marketing
On this episode of Attribution Nation, Drew Smith sits down with Marni Puente, SVP and Chief Marketing Officer at SAIC, to explore what changes when your buyers are government decision-makers and…
S5E12 Paradox of Choice: Sam Allen on Rationalizing the Martech Stack
Drew Smith hosts Sam Allen, CEO of Iterable, to talk about leading through the chaos of modern Martech, AI, and revenue pressure. Fresh off an 11-year run as a senior Salesforce executive and with an…
S5E11 Reed Hansen on Making Attribution Work in Big Tech, Higher Ed, and Small Business
On this episode of Attribution Nation, Drew Smith sits down with Reed Hansen, Owner and Chief Growth Officer at MarketSurge, to compare how attribution really works across big tech, higher ed, and…
S5E10 Creativity with Rigor: Bruno Bertini on B2B, Measurement, and the "Power of You"
This week on Attribution Nation, Drew Smith sits down with Bruno Bertini, CMO at 8x8, to explore how modern B2B marketing wins when creativity and rigor meet. Bruno shares a career arc from Disney…
S5E9 From Meetings to Movement: Kimberly Storin on Brand, Attribution, and Zoomtopia
Drew Smith hosts Kimberly Storin, CMO at Zoom, for a candid look at leading marketing when everything's changing. Kimberly traces her path from crisis comms and consulting to transformation roles at…
S5E8 Why Attribution is Broken and What to Do Instead
This week on Attribution Nation, Drew Smith is joined by Nate Skinner, CMO at 8am (formerly AffiniPay), to explore why attribution is broken and how multi-touch, weighted analytics can fix it. Nate…
S5E7 Outcome-Driven at Hyperscale: Ed Breault on AI Agents, OKRs, and Expansion
On this episode of Attribution Nation, Drew Smith sits down with Ed Breault, CMO at Malbek, to discuss how outcome-driven thinking reshapes marketing from growth to hyperscale. Ed traces his path…
S5E6 Unlocking Marketing Success with Data Insights that WORK
On this episode of Attribution Nation, Drew Smith sits down with Tiffany Holland, Founder and Head of Marketing & Media Strategy at Consiglieri, to discuss how data-driven thinking transforms…
S5E5 Navigating Partner-Led Marketing
Tune in for a conversation between host Drew Smith and Isabelle Papoulias, Head of Strategic Operations and Marketing at EliteOps, on the realities of driving growth in a partner-led go-to-market…
S5E4 Forecasts and Funnels: Catherine Gutierrez on Proving Marketing's Value
Join Drew Smith for a conversation with Catherine Gutierrez, CEO and founder of the CMO Agency, about the realities of leading marketing when everything must tie back to revenue. With two decades of…
S5E3 Embracing AI and The Future of Marketing with Megan Lueders
On this episode of Attribution Nation, Drew Smith sits down with Megan Lueders, CMO at Sonatype, for a conversation about what it really means to be a modern marketer in the age of AI. From vendor…
S5E2 Engineering to Marketing: Jayashree Rajan on Data-Driven Marketing Strategies
This week on Attribution Nation, we're joined by Jayashree Rajan, CMO at Nexla, whose journey from engineering to marketing is anything but typical. Jayashree sits down with Drew Smith to talk about…
S5E1 From Apple to Box: A CMO's Real Talk on Measurement
Welcome back to Attribution Nation! This season, we're diving deep with today's top CMOs and we're kicking things off with a powerhouse: Tricia Gellman, CMO at Box. In this episode, Tricia sits down…
S4E1 From Chaos to Clarity: James Leedom's Blueprint for Attribution Success
James Leedom, a customer technical advisor at Adobe, explores the intricacies of marketing attribution using Marketo Measure. James shares his journey into marketing operations and offers advice on…
S4E2 Clean, Simple, and Diligent: Kate Colbert's Guide to Winning with Attribution
In this episode, Kate Colbert, customer business advisor at Adobe, takes a deep dive into marketing attribution mastery. Kate shares her journey from BDR to attribution authority and tips for…
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Attribution Nation has published 38 episodes since April 2024, covering topics in Business, Technology.
Attribution Nation is currently active with new episodes every 2 weeks. Average episode length is 47m.
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