Episodes 100
Avg. Duration 42m
Activity Moderate
Apple Rating 5.0 (6)
Since Mar 2022
Latest Episode Dec 2025

Outreach Signals

Open to Sponsors Features Guests Has Video

Publishing Details

Schedule
Weekly
Format
Episodic
Hosting
feed.podbean.com

About This Podcast

Welcome to Audience 1st. A podcast for tech marketers looking to break out of the echo chamber to better understand their audience and turn them into loyal customers. Every week, Dani Woolf is having brutally honest conversations with busy tech buyers about what really motivates them, the things they hate that vendors do, and what you can do about it. You’ll get access to practical information on how to build authentic relationships with your audience, listen to and talk with your buyers, and apply real customer insights to your strategies and tactics. You owe it to the world to unmute your mic. Are you ready?

Podcasting 2.0 Features

chapters

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Recent Episodes

How to Stop Falling for Fake Cyber Threat Exposure Management (CTEM) Claims

Dec 19, 2025 43m

Every vendor in exposure management now says they do CTEM. Nick Lanta's response: "You don't even know what you're talking about." This episode with Nick Lantuh (CyberProof) and Amy Chaney (Citibank)…

Why Are You Outsourcing Buyer Intimacy to Gartner?!?

Dec 05, 2025 43m

The Gartner debate keeps resurfacing on LinkedIn. Skeptics vs. pragmatists vs. the "it depends" crowd. Same arguments. Same camps. Same circular conversation. Everyone's missing the point. After…

From Cost Center to Growth Driver: The CFO’s Playbook for Cloud Security ROI

Jun 06, 2025 47m

For years, security has been treated as a necessary evil - a budget line item that CFOs approve without truly understanding its business impact. But what if cloud security could be a revenue driver,…

Why the vCISO Model Is More Than a Stopgap for Organizations Looking for Security Leadership

May 30, 2025 50m

In this milestone 100th (and birthday!) episode of Audience 1st Podcast, Dani Woolf is joined by veteran cybersecurity leader David Doyle from DirectDefense for a brutally honest conversation about…

The GTM Gauntlet in Cybersecurity: What We're Still Getting Wrong | Authenticated by Confide

May 23, 2025 57m

In this special episode of Authenticated, Confide brings together a powerhouse panel of security operators, marketers, and founders to dissect the brutal realities of go-to-market in cybersecurity.…

Cognitive Risk, Neurodivergence, and the Unspoken Realities of Security Leadership

May 16, 2025 36m

In this episode of Audience 1st Podcast, Dani Woolf sits down with Val Popke to explore the unspoken human dimensions of cybersecurity leadership. Val, a veteran, assurance leader, and self-described…

A Deep Dive Into The Multi-Cloud Mess & How AlgoSec Connects the Dots

May 09, 2025 41m

What does it really take to secure applications across a hybrid, multi-cloud environment? In this episode of Audience 1st, I sit down with Adolfo Lopez, Sales Engineer at AlgoSec, who brings a…

Successful Cybersecurity Marketing with Qualitative Buyer Data and Brain Power

May 02, 2025 44m

In this provocative and no-fluff episode of Keyboard Samurai, host, Wil Kluv, sits down with Dani Woolf and Ben Siegel to unpack what’s broken in how cybersecurity vendors go to market and how to fix…

Know Before You Go: The Empathy Codified Playbook for RSA Conference 2025

Apr 25, 2025 59m

Most vendors won’t admit this, but we will: Your brand doesn’t have a messaging problem. It has a presence problem. And it’s why buyers leave RSA feeling numb, unseen, and unready to trust you. In…

What Cybersecurity Leaders Must Learn from OT Practitioners in Underserved Critical Infrastructure

Apr 18, 2025 35m

In this episode of Audience 1st Podcast, Dani sits down with Kristin Demoranville, CEO of Anzen Sage and host of the Bites & Bytes podcast, to uncover the hidden vulnerabilities in one of the…

Why Most Tech “Communities” Fail Before They Begin

Apr 11, 2025 30m

Everyone in tech is suddenly “building community.” But most aren’t building anything close to the real thing - community that's built on mission, trust, and transparency. In this raw, no-buzzword…

5 Mindset Shifts Security Teams Must Adopt to Master Multi-Cloud Security

Apr 04, 2025 30m

Multi-cloud security isn’t just a technology challenge—it’s an organizational mindset problem. Security teams are juggling AWS, Azure, and GCP, each with different security models, policies, and…

How to Diagnose Your Organization’s Real Growth Problem

Mar 31, 2025 41m

In this episode of Audience 1st, Dani Woolf cuts straight through the noise to confront the silent killer of growth in B2B organizations: misdiagnosing the real growth problem. Most GTM teams think…

The CISO POV Checklist That Drives Buying Decisions

Mar 31, 2025 41m

In this episode of Audience 1st Podcast, Dani Woolf sits down with Jason Loomis, Chief Information Security Officer at Freshworks, to uncover the raw truth behind how CISOs evaluate security vendors,…

Why the Legacy Analyst Model is Misaligned with Cybersecurity Buyer and Vendor Needs

Mar 14, 2025 31m

In this episode of Risk & Real, host Jeffrey Wheatman sits down with Dani Woolf, co-founder of CyberSynapse and CEO of Audience 1st, to discuss a major shift happening in the cybersecurity…

Why Cloud Security Starts with Applications & How to Protect Them at Scale

Mar 07, 2025 27m

Cloud security didn’t make life easier—it made it exponentially harder. Security teams are stuck in legacy network security models while trying to secure cloud-native applications, security groups,…

Why Mobile Security is Dangerously Overlooked (And What To Do About It)

Feb 28, 2025 34m

What happens when you meet a cybersecurity founder over dinner and 12 hours later, they’re on your podcast? You get one of the most brutally honest conversations about mobile security. In this…

How to Accelerate Speed to Buyer Insights to Gain a Competitive Edge | The Confident Cyber Marketer Series

Feb 27, 2025 45m

Welcome to the first episode of The Confident Cyber Marketer, a monthly series hosted by CyberSynapse.io! In this special in-person episode from New York City, I'm joined by Ben Siegel to break down…

Why Human-Centric Security is the Next Frontier in Data Privacy (and Why It Matters Now More Than Ever)

Feb 21, 2025 45m

In this episode of Audience 1st, I'm joined by Rob Shavell, co-founder of DeleteMe, to explore the data privacy space and the growing importance of human-centric security. Rob will share his journey…

What a Modern, Buyer-Centric Approach to Software Market Intelligence Looks Like

Feb 06, 2025 36m

Early in my career as a tech marketer, I was told that securing a top-right position in an analyst report was the way to gain credibility. It didn’t take long before I started questioning the whole…

Frequently Asked Questions

How many episodes does Audience 1st have?

Audience 1st has published 100 episodes since March 2022, covering topics in Business, Management.

Is Audience 1st still active?

Audience 1st is currently moderate with new episodes weekly. Average episode length is 42m.

How do I contact Audience 1st for sponsorship or guest appearances?

Sign up on Grep.FM to access contact details for Audience 1st, including email and social media links.

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