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Recent Episodes
S1E19 Building Durable Audience Engines with Sondra Hadden (Industry Dive/Informa)
In Episode 19 of Audience Architect, hosts Bill Levine and Rick Ellis speak with Sondra Hadden, Senior Director of Audience Growth & Retention Marketing at Informa TechTarget, working across the…
S1E18 In Real Life: Why Print Still Pulls Us In
In this episode #18 of Audience Architect, we sit down with Megan Wray Schertler, Co-Founder and Managing Director of In Real Life Media, a strategy and execution studio helping independent…
S1E17 The AI Governance Playbook: Transforming Risk Into Strategy
AI is revolutionizing how we create, market, and monetize media, but it’s alsorewriting the rules on trust, consent, and data governance. In this captivating episode ofAudience Architect, host Amanda…
S2E16 Big Shifts, Bold Moves: Scott Jamieson on Reinventing B2B Media
What does it take to lead a 60-brand media company through seismic change? In this MACMA podcast episode, Scott Jamieson, CEO of Annex Business Media, joins us for a candid conversation on the future…
S1E15 Crafting Connections: Mastering Audience Engagement in Next-Generation Publishing
In Episode 15 of Audience Architect, we explore the art and science of audience engagement in the evolving world of media and publishing. Hosted by Bill Levine, this episode features Sheena Hakimian,…
S1E14 The Power of Data and its Impact on Audience Growth and Engagement
In this episode, host Mike Bennett and Amanda Landsaw, sit down with Len Roberto, V.P. of Audience Growth at CyberRisk Alliance. Len’s career spans over 15 years in the B2B space, where he has…
S1E13 Navigating the First-Party Data Revolution: Privacy, Personalization, and Profit
You are ALL in for a treat.AnnMarie, Rob, and Amanda explore emerging technologies that empower publishers and media companies to deliver personalized experiences while prioritizing privacy. They…
S1E12 Tracking Audience Engagement Trends: Strategies for the Digital Age with Madeleine White
In this comprehensive episode of Audience Architect, host Carla Zanoni sits down with Madeleine White, VP of Marketing at Poool and co-founder & editor-in-chief of The Audiencers.…
S1E11 Navigating the Zero Click World with Tahnee Perry
🎙️ Welcome to Episode #11 of MACMA's “Audience Architect”!In this episode, host Mike Bennett sits down with Tahnee Perry, a seasoned marketing and brand strategist with over 20 years of experience…
S1E10 Transforming Behavioral Insights into Action: Strategies to Elevate Audience Engagement & Ad Performance
Welcome to another episode of "Audience Architect," where we drill into the strategies shaping the future of audience engagement. In this special live recording from MACMA's Industry Day on April…
S1E9 Scaling Engaged Niche Communities & The Art of Experimentation in News Organizations
In this must-listen episode, Ryan Y. Kellett, Axios Media’s Vice President of Audience, joins guest host Carla Zanoni, former Wall Street Journal masthead audience editor and TED’s head of audience,…
S1E8 Unveiling the Future of Audience-Driven Product Innovation with Ronda Hughes
Welcome to Episode #8 of the Audience Architect podcast with your host, Bill Levine. In this engaging session, we're joined by Ronda Hughes from IronMarkets, a beacon in the realms of digital media,…
S1E7 The Reinvention of Magazines in a Digital World: A Conversation with Peter Houston
Welcome to Episode #7 of the Audience Architect podcast, the first of 2024, with your host, Bill Levine. In today's episode, we're thrilled to host Peter Houston, a veteran media expert, publisher,…
S1E6 Inside the Evolution: Live Insights with James Hewes on Media’s Future at MACMA’s Holiday Extravaganza
In this captivating episode of Audience Architect, recorded live at the MACMA Holiday Extravaganza at the Hearst Tower in New York City on November 30th, we delve into a wide-ranging and insightful…
S1E5 Crafting Authentic Engagement: A Deep Dive with Carla Zanoni
Dive deep into the world of audience engagement with the distinguished Carla Zanoni. From her transformative roles at TED and The Wall Street Journal to the subtle art of audience development,…
S1 How Intent Data is Shaping Audience Strategies and Transforming Publishing
We're diving deep into a topic that has taken the publishing world by storm and is on the agenda at every publishing industry conference - Purchasing Intention Data. Some think of it as the…
S1E3 Uncharted Metrics: Embracing the Paradigm Shift to Google Analytics 4
In this enlightening episode of the Audience Architect podcast, we dive deep into the world of digital metrics, focusing on the monumental transition from Universal Google Analytics to Google…
The AI Equation: Questex CEO Discusses Impact and Experiments in B2B Sector
Welcome to episode #2 of MACMA’s “Audience Architect”. For our inaugural and this second episode, we’ve chosen a topic that is not just a trend, but a revolution – The impact of Artificial…
S1E1 Navigating the AI Wave: Reshaping the B2B Media Landscape
Welcome to the very first episode of MACMA’s “Audience Architect,” where we are crafting the future of audience engagement. Our mission is to dive into the intricacies of the ever-evolving media and…
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Audience Architect podcast has published 19 episodes since July 2023, covering topics in Business, News.
Audience Architect podcast is currently highly active with new episodes every 2 months. Average episode length is 56m.
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