Audience Connection

Casual

English Business Marketing Explicit

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Episodes 41

Avg. Duration 45m

Activity Highly Active

Apple Rating ★ 5.0 (2)

Since Feb 2025

Latest Episode May 2026

Outreach Signals

Features Guests

Publishing Details

Schedule

Every 2 Weeks

Format

Episodic

Consistency

41%

Hosting

feed.podbean.com

About This Podcast

A podcast series focusing on audience engagement through visual storytelling and behavioral principles that influence emotion, memory, and decision-making. A 360 view on connecting with the audience that matters to you, whether that’s consumers, clients, stakeholders, or employees. Through entertaining and practical conversations with experts from various industries and disciplines, listeners will gain valuable insights and tips on how to engage with the audiences that matter to them.

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Recent Episodes

Nobody Believes You: The Leadership Comms Problem with Jenni Field

May 28, 2026 46m

Oliver Atkinson sits down with speaker, consultant and author Jenni Field to explore why so many people inside organisations have quietly stopped believing their leaders, and what it actually takes…

S2E10 The Story Your Audience Is Already Living with Kristian Aloma

May 18, 2026 1h 10m

What if the biggest mistake brands make isn't saying the wrong thing, but not understanding the story their audience is already living? Oliver Atkinson sits down with Kristian A. Alomá, PhD, Founder…

S2E9 How Olly wowed the crowd at Adfest

May 01, 2026 17m Bonus

In this episode, co-hosts Lydia Chan and Olly Atkinson recaps his talk at AdFest 2026 in Thailand titled "Making People Care: Storytelling in the Age of AI,” where he strapped biometric trackers on…

S2E8 Are you doing brand storytelling right? Jordan Kelley will know

Apr 22, 2026 55m

In this episode of Audience Connection, Lydia Chan sits down with Jordan P. Kelley, Director of Content and Editor-in-Chief at Aivanta, to explore what it truly means to do brand storytelling right…

S2E7 Sandra Gaudenzi on Intentional Storytelling | Part 2

Apr 16, 2026 30m

Oliver Atkinson continues his conversation with Sandra Gaudenzi to ask a tougher question: once a story moves someone, how do you turn that moment into real change without slipping into…

S2E6 From Storytelling to Storyliving with Sandra Gaudenzi | Part 1

Apr 07, 2026 1h 10m

Oliver Atkinson sits down with interactive documentary pioneer Sandra Gaudenzi to explore why stories become more powerful when audiences stop being spectators and start becoming participants. From…

S2E5 Why Most Content Misses the Mark - Insights From Creative Testing Expert Sabrina Talma

Mar 27, 2026 34m

Lydia Chan is joined by Sabrina Talma, CEO and Co-Founder of Human Made Machine, a creative intelligence platform that helps global brands test and refine creative work before it goes to market. With…

S2E4 Why Neuroinclusive Design Is Better for Everyone with Oliver Markeson

Mar 19, 2026 1h 10m

To mark Neurodiversity Celebration Week, Oliver Atkinson sits down with Oliver Markeson, CEO and Co-Founder of Neurohaus, to explore why neuroinclusive design is not a niche fix but a smarter way to…

S2E3 MindStates: The Hidden Moment That Changes Every Decision with Will Leach

Feb 25, 2026 1h 8m

Oliver Atkinson sits down with behavioural science researcher Will Leach, founder of MindState Group and author of Marketing to MindStates, to reveal how “hot states” (MindStates) shape decisions,…

S2E1 A Count Down to Connection with Amazon LEO's Global CD Michael Sternoff

Feb 13, 2026 40m

This podcast episode features Michael Sternoff, Global Creative Director at Amazon Leo (Amazon's low-Earth orbit satellite network). Michael shares his diverse background, spanning Emmy-winning…

S2E1 Audience Connection Essentials for 2026 with your hosts Oliver and Lydia

Jan 27, 2026 37m

Season 2 opens with hosts Lydia Chan and Oliver Atkinson looking back at the biggest lessons from Season 1 - how behavioral science and culture shaped their understanding of why certain stories…

S1E27 Can AI Replace Creative Taste? Kristen Souders Says No.

Dec 17, 2025 34m

Lydia Chan speaks with Kristen Souders, Senior Director of Global Brand and Content Studio at Hitachi Vantara, to explore what it really takes to create standout storytelling in B2B tech. Kristen…

S1E26 What Today’s Tech Professionals Really Crave from Employers — with Angela Siddall

Dec 03, 2025 40m

Lydia Chan sits down with Angela Siddall, Global Lead for Culture, Employer Brand and Experience at Veeam, to explore what tech professionals really want from employers today. Drawing from over 20…

S1E25 How to Tell Stories for Distracted Brains with Dr. Gemma Calvert

Nov 26, 2025 55m

Oliver Atkinson sits down with Dr. Gemma Calvert, Professor of Consumer Neuroscience, Nanyang Technological University and Co-Founder of Split Second Research, to decode how always-on dopamine loops,…

S1E24 Make it Easy: The One Nudge that Moves People with Richard Shotton

Nov 18, 2025 1h 26m

Oliver Atkinson sits down with behavioral-science heavy hitter Richard Shotton to unpack the simple nudges, concreteness, distinctiveness, and smart pricing frames that help your ideas get noticed,…

S1E23 Building Brand Strategy with Storytelling That Sticks with Braden Dragomir

Nov 05, 2025 1h 2m

Lydia Chan is joined by Braden Dragomir, filmmaker, story strategist, and founder of Untold Storytelling, to explore the intersection of authentic storytelling, brand strategy, and the science behind…

S1E22 The Science of Resonance: Cracking the Creative Code with Dr Christopher Demetrakos

Oct 28, 2025 1h 19m

Oliver Atkinson sits down with neuroscientist and ad veteran Christopher Demetrakos to unpack “Gen 3” marketing, how aligning creative to cognitive traits sparks dopamine, cuts through the brain’s…

S1 ICYMI: Eternal Polk on Culture & Trends in Emotive Storytelling

Oct 22, 2025 31m Bonus

ICYMI: Lydia Chan sits down with award-winning documentary filmmaker and commercial director Eternal Polk to discuss brand storytelling, emotional marketing, and authentic audience connection.…

S1E21 Stop Feeding Audiences Digital Junk Food with Dr. Imran Rashid

Oct 07, 2025 42m

Oliver Atkinson sits down with Dr. Imran Rashid, physician, author, and adviser to Denmark’s prime minister on digital well-being, to explore how brands can shift from chasing clicks to designing for…

S1E20 The Surprising Science That Makes Ideas Stick with Phill Agnew | Part 2

Sep 23, 2025 50m

In Part 2 of this two-part episode, Oliver Atkinson sits with Phill Agnew, host of UK's #1 marketing podcast Nudge, to unpack the behavioral science tricks that keep us hooked, whether it’s…

Frequently Asked Questions

How many episodes does Audience Connection have?

Audience Connection has published 41 episodes since February 2025, covering topics in Business, Marketing.

Is Audience Connection still active?

Audience Connection is currently highly active with new episodes every 2 weeks. Average episode length is 45m.