Auto Ethnographer with John Stech
John Stech
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About This Podcast
The Auto Ethnographer is a deep dive into the human experience of crossing cultures—what it feels like to live, work, lead, and belong in places far from home. Hosted by global executive and cultural storyteller John Jörn Stech, the podcast explores the realities of expatriate life, intercultural communication, and the messy, meaningful process of adapting to new norms, new languages, and new ways of seeing the world.
John brings more than three decades of international experience across the United States, Germany, Egypt, Russia, Vietnam, and Thailand. His career in global leadership has placed him inside boardrooms, factories, classrooms, and communities on five continents—each move reshaping his understanding of identity, trust, collaboration, and what it truly means to work across cultures. While the show began with roots in the global automotive industry, its focus has evolved. Today, The Auto Ethnographer is a culture‑first exploration of international life, featuring voices from business, education, mobility, technology, the arts, and the broader expat and repat communities.
This is a podcast for anyone navigating the complexities of global work: expats building careers abroad, professionals managing intercultural teams, digital nomads learning to belong in new places, and globally curious listeners who want to understand how culture shapes human behavior. Through candid storytelling and thoughtful conversation, the show reveals how people adapt, thrive, and occasionally stumble as they bridge cultural boundaries.
What You’ll Hear
– Conversations with expats, repats, immigrants, and locals who live and work between cultures
– Stories of adaptation, culture shock, misunderstanding, humor, and personal growth
– Insights into intercultural leadership, cross‑border collaboration, and global teamwork
– Reflections on identity, belonging, and the emotional realities of living overseas
– Occasional automotive stories—now framed through a cultural and human lens rather than a technical one
Why “Auto Ethnography”?
Inspired by the academic method of autoethnography, the podcast uses personal experience as a lens for understanding broader cultural truths. John and his guests explore how values, assumptions, communication styles, and social norms shape the way people work together across borders. These stories illuminate the invisible forces that influence trust, conflict, leadership, and connection in multicultural environments.
Who This Podcast Is For
– Expats, repats, and global professionals
– Intercultural leaders and international managers
– Students of global mobility, cross‑cultural psychology, and international business
– Anyone fascinated by how humans adapt to new cultural landscapes
About John Jörn Stech
John has spent his life navigating cultural transitions—leading teams, launching brands, and building bridges across borders in countries like the United States, Latin America, Russia, Egypt, Vietnam, and Thailand. He is filled with curiosity about cultures and how they interact since he was a child born in Germany and immigrated to the USA at an early age. His journey is an ongoing experiment in adaptation, one he now shares with listeners through honest storytelling and globally informed insight.
The Auto Ethnographer brings those experiences to you—one culture, one conversation, one story at a time.
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Recent Episodes
EP 52: Stranger in My Own Land: Reporting Back from the USA
Four years ago, I moved abroad. Three weeks ago, I went back for a visit.In Episode 51, I told you I was returning to the United States with a certain degree of hesitation. I had some honest…
Reverse Culture Shock: Why Coming Home Is Harder Than Leaving
What does it feel like to return home for a visit after years of living abroad? In this episode of The Auto Ethnographer, John Jörn Stech prepares to board a plane back to the United States — his…
People Are Not Their Governments - the danger of stereotypes and dehumanization
Fifty episodes in, and the conversation that matters most is still the simplest one: people are not their governments. Nations are not monoliths.Thank you to every guest who shared their story, every…
Your Nationality Is Only One Layer of Who You Are. Pt 2 of 2 ft. Dr. Jerome Dumetz
What if the cultural frameworks your organization relies on are actually reinforcing the very stereotypes they were designed to eliminate? In Part 2 of our conversation with Dr. Jerome Dumetz,…
Dr. Jerome Dumetz on Cross-Cultural Management, the Illusion of Blending In & Intercultural Competence Pt 1 of 2
Have you ever moved to a new country, convinced you'd adapted perfectly — only to discover the cultural gap was hiding in plain sight? In Part 1 of this two-part conversation, The Auto Ethnographer…
The 1 Expat Mistake: Over‑Relying on First Impressions
🌍 Your first impression of a new country isn't just incomplete — it might be completely wrong.In this episode of The Auto Ethnographer, host John Jörn Stech breaks down the 6 powerful psychological…
EP 46 Melissa Rodway: 15 Years Later, She Finally Wrote the Book About Her Journey
Melissa Rodway left Toronto at 35 for a months-long backpacking trip across Southeast Asia — and came home a different person. Fifteen years later, those raw, unfiltered emails she sent from the road…
EP 45: How To Finally Move Abroad (My Complete 28-Video System Revealed)
Are you dreaming of living abroad but feel completely overwhelmed by where to start? Whether you are trying to figure out exactly how to move abroad or you are desperately searching for the ultimate…
EP 44 The Adventures of Learning Languages
Learning a new language is one of the most humbling, hilarious, and deeply human experiences we can have. In this light‑hearted episode, I explore the universal journey from sounding like a broken…
Culture Shock: When a Signed Contract is Just a Suggestion
In this episode, host John Jörn Stech explores how contracts reveal the deeper cultural logic behind global business. Drawing on real experiences from the United States, Germany, Russia, China,…
EP 42: New Year, new horizons for The Auto Ethnographer
Welcome to the first episode of the new year — and the beginning of a major new chapter for The Auto Ethnographer. In this episode, host John Stech shares the story behind his five international…
EP 41: 2025 recap with our guests' best quotes
Living as an #expat outside of your home culture is the ultimate challenge. In this 2025 year-end special, I’ve distilled the most powerful insights from 41 episodes of The Auto Ethnographer into one…
Toscan Bennett: A Third‑Culture Kid enters a Four‑Wheeled World
What happens when a single career stretches across continents, cultures, and some of the most storied automotive brands on earth? In this episode of Auto Ethnographer, we dive into the remarkable…
EP 39: What attracts Thai consumers to automotive brands
Do Thai citizens love cars? And what attracts them to different brands? Those are the questions that John Jörn Stech, host of The Auto Ethnographer, set out to answer at a large motorshow in Bangkok,…
EP 38: Cooking up ideas in Fuzhou: Alexandra's story at Mercedes-Benz
Alexandra Strassburger joins John Stech, host of The Auto Ethnographer podcast, with a story that transcends borders, industries, and expectations. Her 11 years living and working in China as a…
EP 37: Is Europe too focused on the past as China charges to the future?
In this episode of The Auto Ethnographer podcast, host John Stech welcomes back Chinese culture trend forecaster and brand strategist Grace Mou for a deeply personal and thought-provoking…
EP 36: Cultural black eye in Georgia - when ICE raided Hyundai
In this episode of The Auto Ethnographer, host John Stech explores the cultural and diplomatic shockwaves following a U.S. immigration raid at a Korean-run EV battery plant in Georgia. Nearly 500…
EP 35: Stepping into the unknown culture dimension
Today’s episode is a bit of a back-to-school episode. Until now you have heard truly insightful stories from automotive executives that have navigated different cultures. Today we break out the…
EP 34: Volkswagen overcoming the Great Wall of cultural divide in China
The news media are continuously reporting on the declining fortunes of foreign automakers in China. But what are the manufacturers doing to turn that story around? In this episode of The Auto…
EP 33: Filipino Jeepneys ride with pride
Two weeks ago John Stech, host of The Auto Ethnographer, traveled from Bangkok to the Philippines to visit his wife’s family. Together with them, we traveled from Manila to the center of Luzon and…
Frequently Asked Questions
Auto Ethnographer with John Stech has published 54 episodes since February 2025, covering topics in Automotive, Business.
Auto Ethnographer with John Stech is currently active with new episodes weekly. Average episode length is 33m.
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