AutoKnerd
AutoKnerd
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About This Podcast
AutoKnerd: Where the Sales Floor Gets Smarter
Dealerships don’t need more hype, they need more humanity. AutoKnerd is the podcast for automotive pros who believe great sales start with empathy, trust, and genuine curiosity about the customer.
Hosted by veteran trainer Andrew Sardone, we break down the modern Road to the Sale through real-world stories, science-backed strategies, and honest conversations about what works and what doesn’t. Expect smart talk, sharp humor, and the occasional trip through car history or behavioral psychology.
Each Thursday, we explore how kindness and competence can actually move metal, boost CSI, and build careers that last.
Bring your brain. Leave the burnout.
Kindness sells. Let’s prove it.
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Recent Episodes
It’s Not the Fee… It’s the Reaction That Kills the Deal
Most dealerships don’t lose deals because of price… They lose them in the moment a customer reacts to a fee. In this episode, we break down what that reaction actually means, why it happens, and what…
The Consistency Gap: Why Dealership Training Doesn’t Stick
Most dealerships don’t actually have a training problem… They have a consistency problem. You run training, your team is engaged, everyone nods along—and then a few days later, everything slips right…
EP78 This One Change Skyrocketed His Sales
Most deals don’t fall apart at the numbers. They fall apart way earlier… quietly. A vague answer. A missed detail. A moment where the customer feels like you didn’t quite get them. And once that…
EP77: Real Closers Close in Needs Assessment, Not at the Desk
Car sales training for closing more deals starts in needs assessment, not at the desk. In EP77, we break down the discovery process real closers use to reduce objections, build trust, and earn…
EP76: Why People Buy Anything
And Why So Many People Learned to Hate Buying Cars People don’t hate buying cars. They hate how buying cars has made them feel. In this episode, Andrew Sardone breaks down the real psychology…
EP75: Predictability Beats Price
If price was really the problem in automotive sales, the cheapest dealership would win every deal. They don’t. In this episode of AutoKnerd, Andrew explores a powerful truth that challenges the…
EP74: How SUVs Fund the EV Future
Let me ask you something. If the future is electric… why does every new vehicle rolling into dealerships look tougher, bigger, and more ready for adventure than ever? That contradiction isn’t an…
EP73: The Trust Gap
In this episode of AutoKnerd, we explore the neuroscience of trust and why empathy is a profit strategy, not a personality trait. Rushed processes, unclear language, and hidden friction increase…
EP72 See It From Their Side,
Buying a car isn’t exciting at first. It’s stressful, confusing, and full of uncertainty. In this episode of AutoKnerd, “See It From Their Side,” we dig into what actually changes when a sales…
EP71: Training Keeps Failing
If training actually fixed dealerships, most dealerships would already be fixed. But they aren’t. In this episode, Andrew breaks down why even the best training sessions fail to change behavior,…
Stop Addendum Crash
In every car deal there is a quiet moment that determines whether trust grows or collapses. It happens right before the addendum appears, and most consultants mishandle it without ever realizing why…
EP68: The Trust Leak
We have all been there. A customer asks a simple question, we give a quick answer that is close enough, and suddenly the entire emotional temperature of the conversation drops. Their confidence…
EP67 CTRL+ALT+INTRO
This week on the AutoKnerd Podcast, we’re doing something fun, festive, and completely different. Andrew and Bridget take you behind the scenes of the Macy’s Thanksgiving Day Parade to uncover the…
EP66: The EV Cover Up What Really Happened to the Car They Did Not Want You to Have
AutoKnerd Podcast The EV1 was not just early, it was dangerous. Not to drivers, but to an entire industry built on fuel revenue, service schedules, and old school thinking. In this episode, we dig…
EP65: Emotional GPS: How to Catch Doubt Before It Kills the Deal
When customers start to drift emotionally, they rarely tell you — they just disappear. In this episode, Andrew Sardone breaks down how to spot doubt before it becomes disaster. You’ll get data,…
EP64: Every car deal has a heartbeat
In this 30-minute episode, Andrew Sardone breaks down why the test drive is the emotional pivot of the sale and how great consultants create ownership moments through silence, observation, and…
EP63: Clarity Creates Commitment
When a customer finishes the test drive, you’re standing in one of the most important trust moments in sales. What you say next determines whether they buy — or keep shopping. In this episode,…
EP62: The Rule of 7 – Presenting What Actually Matters
Customers don’t buy specs. They buy feelings. In this week’s AutoKnerd episode, Andrew Sardone reveals why flooding your walkaround with 20 features kills connection — and how limiting your…
EP61: The Matchmakers Playbook
In Episode 61 of The AutoKnerd Podcast, host Andrew Sardone shares how to transform customer discovery notesinto a powerful, emotionally intelligent vehicle presentation. Building on the discovery…
EP60: From Discovery to Direction: Turning Answers Into Action
Last week, we explored the art of asking better questions. This week, we’re tackling the other half of discovery — what you do with the answers. Too many consultants ask great questions, then…
Frequently Asked Questions
AutoKnerd has published 80 episodes since February 2024, covering topics in Automotive, Education.
AutoKnerd is currently highly active with new episodes weekly. Average episode length is 23m.
Sign up on Grep.FM to access contact details for AutoKnerd, including email and social media links.
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