Automation Unplugged Podcast
Ron Callis
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#352: Lighting That Sells: How to Sell the Experience, Not Just the Fixture
SHOW NOTES We cover: The Four Experiences of Light — and how each plays a distinct role in how people live, relax, and interact with their spaces How to sell lighting without selling products,…
#351: Stepping Out of Your Own Way- Corby Vickers on Scaling Through Service Plans and Smart Marketing
SHOW NOTES In this episode, Corby and I discussed: Why trying to handle your own marketing and web design is often the worst business decision an integrator can make, especially when trying to…
#350: The Big Screen Experience for Big Profits: Why Projectors Belong in Your Lineup
SHOW NOTES During this webinar, you’ll hear from myself and Russell Warnhoff, Custom Integration Manager at Sony. We cover: Why projection is still a profit engine — and how it competes in key ways…
#349: Selling Emotion, Not Gear — Mastering the Luxury Experience with Doug Dushan
SHOW NOTES In this episode, Doug and I discussed: How his background in luxury goods like wine and art allows him to connect emotionally with affluent clients and sell a lifestyle rather than just…
AU Special Announcement
SHOW NOTES Host Ron Callis announces an exciting update to the Automation Unplugged lineup. Starting in June, the podcast's fourth episode each month will pivot from marketing segments to dedicated…
#348: Scott Smith on Scaling Your Business through Lighting Partnerships
SHOW NOTES In this episode, Scott and I discussed: The evolution of his career from AV integration business owner, to 18 year career with Crestron and even a stint in the NASCAR sponsorship world…
#347: Owning Your Luxury Market — Strategies for Winning More High-Value Projects
SHOW NOTES We cover: What a true “luxury experience” looks like across multiple touchpoints — from your branding, imagery, and website to in-person showroom tours, events, and white-glove…
#346: 35 Years of Aloha – The Pacific Audio & Communications Story
SHOW NOTES In this episode, Phil, Pat, and I discussed: Their 35-year journey from a startup to one of Hawaii’s most respected integration firms How they’ve built a lasting company culture…
#345: Smarter, Not Harder: How Small Businesses Can Actually Use AI
SHOW NOTES This episode is hosted by Kat Wheeler, and together she and Adam dive into: How to identify the AI tools that actually make a difference Simple ways to automate repetitive marketing and…
#344: Reflecting Innovation – Tony Blodgett on Seura’s Mirror Technology Evolution
SHOW NOTESIn this episode, Tony and I discussed:Seura’s evolution from outdoor TVs to its leadership in mirror technology Why lighted mirrors are becoming a must-have in luxury homes and hospitality…
#343: Get Rich Slow — How Integrators Win Trade Partner Relationships and Bigger Projects
SHOW NOTESWe cover:Why “design consultant” beats “contractor” — and how charging for consultation and design services can instantly elevate your role with trade partnersHow to use consistency,…
#342: Building Better AV Products — Joe Whitaker on Innovation, Education, and the Future of AV
SHOW NOTESIn this episode, Joe and I discussed:His transition from integrator to manufacturer — and what he’s learned on both sides of the industryThe importance of innovation, education, and fair…
#341: From First Touch to Final Sale: Marketing & Sales Collaboration
SHOW NOTESThis episode is hosted by Kat Wheeler, and together she and Stephen dive into:Real-world scenarios where sales and marketing either collaborate or clashHow shared goals and open…
#340: Inside Lightapalooza 2026 with Tom Doherty — Education, Power, and What’s Next for Integrators
SHOW NOTESIn this episode, Tom and I discussed:What's new at Lightapalooza 2026 in Austin, TX: Education and certifications, education tracks and speakers, show floor exhibitors, and more.Plus: How…
#339: People, Culture, and Hiring- Building Teams that Last
SHOW NOTESThis episode is hosted by Kat Wheeler, and together she and Andrew explore:What separates a company that lives its values from one that just lists them on a websiteHow intentional…
#338: Carley Knobloch on Bridging Design and Technology in Luxury Homes
SHOW NOTESIn this episode, Carley and I discussed:How thoughtful design and technology can beautifully coexistThe importance of early collaboration between designers and integratorsAnd Why lighting…
#337: 2025 Year in Review — Growth, Challenges, and the Role of AI at One Firefly
SHOW NOTESWe talk about:Key highlights, milestones, and moments that shaped One Firefly in 2025The successes we’re most proud of this past year and the challenges that tested us and helped us growHow…
#336: Lessons in Expansion — Steve Weber on Acquisitions, Systems, and Leadership
SHOW NOTESIn this episode, Steve and I discussed:How Liaison scaled from a single market to a national presenceLessons learned from acquisitions and building strong company cultureAnd how the…
#335: From CIA to CEO—Kris Coleman on Security, Strategy, and Service
SHOW NOTESIn this episode, Kris and I discussed:How Red5 helps clients navigate security in an increasingly connected and vulnerable worldWhy smart home tech and AI-powered devices are reshaping the…
#334: Building Partnerships That Shine — Kayla Steinberg of ADI | Snap One
SHOW NOTESIn this episode, Kayla and I discussed:How the Certified Showroom Dealer program helps integrators grow visibility and engagement in their local marketsHer three P’s of event success —…
Frequently Asked Questions
Automation Unplugged Podcast has published 282 episodes since September 2019, covering topics in Business, Entrepreneurship.
Automation Unplugged Podcast is currently highly active with new episodes weekly. Average episode length is 55m.
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