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S3E76 #76: Targeting B2B buyers like B2C consumers with Mark Connon, Bombora
Why is it that B2C marketers can target someone who left a pair of shoes in their cart and follow them around the internet for a week, but that same level of precision just hasn't been the same for…
Introducing the Jordan Harbinger Show
We would like to recommend the Jordan Harbinger Show. The show dives into the minds of some incredible guests. I hope you enjoy The Jordan Harbinger Show as much as I do.
S2E75 #75: Alconost CCO Ilya Spiridonov on prioritizing localization in the B2B marketing funnel
"Despite the global opportunity available to so many businesses, most are constrained by finite resources. So, the more interesting question isn't "what should we translate?" but rather, "what's the…
S2E74 #74: Maximizing the value of your partnerships with Peter Fogelsanger
Are most of your channel partners producing very little value for your business? Agility requires more than just signing up partners; it demands a dynamic approach to activating and enabling the…
S2E73 #73: AI in the 'real economy' with Bassem Hamdy, Briq
With all the talk about the business impact of AI, why aren't more people talking beyond the most straightforward examples and more about sectors like construction, energy, and manufacturing where…
S2E72 #72: Concept to acquisition with Chris Tilkov, DocuSketch
Many entrepreneurs dream of scaling a niche product, achieving market dominance, and ultimately securing a successful exit—but few actually make it happen. How do you take an idea from concept to…
S2E71 #71: Optimizing the handoff between marketing and sales with Gabe Lullo, Alleyoop
We've spent a decade trying to align marketing and sales. What if the very metric we created to bridge the gap—the MQL—is actually the thing that's perpetuating the rivalry between them? Agility…
S2E70 #70: Marketing measurement and the dark funnel with Chris Golec, CEO of Channel99
This show is brought to you by Channel99, a B2B marketing technology company helping clients get more out of their spend with AI-powered decision-making. What if 99% of your target accounts see your…
S2E69 #69: How AI is Transforming Project Management with Alan Mosca, nPlan
If you could eliminate one of the biggest roadblocks to successful project delivery in your organization today, what would it be and why? Agility requires not only the ability to adapt to change but…
S2E68 #68: Improving lead quality with Derek Gerber, Power Digital
Are you getting lots of leads, but never enough good ones? Agility requires not only the ability to adapt to change quickly, but also the foresight to anticipate what's coming next, whether that's…
S2E67 #67: CMOs are shaping the messaging and the markets with Monica Kumar, Extreme Networks
Is the Chief Marketing Officer becoming the Chief Market Officer? Are CMOs now responsible not just for messaging to the market, but for actively shaping and creating it? Agility requires not just…
S2E66 #66: Building a culture of AI innovation with Michael Domanic, UserTesting
Is your organization truly AI-powered, or are you just slapping a little GenAI onto existing processes? Agility requires embracing experimentation and empowering teams to rapidly iterate, especially…
S2E65 #65: Transforming CX with AI plus People, Processes, and Platforms, with John Durocher, Calix
Are your people, processes, and platforms delivering value or to drive better customer experiences, or are they—and your CX—disconnected and siloed? Agility requires a willingness to adapt and…
S2E64 #64: Successful AI adoption requires human ingenuity, with Nickole Brown, Cella by Randstad Digital
Is the hype around AI in marketing finally starting to match reality, or are we still just scratching the surface of its true potential? Agility requires a willingness to experiment with new…
S2E63 #63: Marketing in a world of agent to agent transactions with Mathieu Dhondt, EPAM
What is the role of marketing when humans are taken out of both ends of the customer experience, replaced by AI agents talking directly to each other on our behalf? Agility requires more than just…
S2E62 #62: B2B CX and the Evolving B2B Customer with Rajesh Sankaran
Agility requires a deep understanding of evolving customer expectations and the ability to adapt quickly to meet those needs, especially in the complex B2B landscape. It also demands breaking down…
S2E61 #61: How agentic AI can transform B2B event marketing with Travis Cushing, CPO of RainFocus
If you had to bet on one technology that will fundamentally reshape B2B marketing in the next five years what would it be, and would it have "agentic" and "AI" in the name? Agility requires not just…
S2E60 #60: Anticipating and adapting to change with Kathleen Pomento, ProcureAbility
Agility requires not only adapting to change but also anticipating it. This means understanding the evolving needs of your customers and the broader market landscape, and adjusting your strategies…
S2E59 #59: Maintaining customer centricity by knowing when to automate with Jeanne Duca, BCN
With customer centricity being top of mind, is the rush to automate and hyper-personalize making things better or is it making customers feel less connected to their favorite brands? Agility requires…
S2E58 #58: Interfaces that generate joy, with Dominik Angerer, Storyblok
Is it possible for enterprise marketing technology to actually spark joy? Or are we all just resigned to a future of clunky interfaces and frustrating workflows? Agility requires adaptable technology…
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B2B Agility with Greg Kihlström™: MarTech, E-Commerce, & Customer Success has published 78 episodes since December 2023, covering topics in Business, Marketing.
B2B Agility with Greg Kihlström™: MarTech, E-Commerce, & Customer Success is currently sporadic with new episodes weekly. Average episode length is 24m.
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