B2B Business Class
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Recent Episodes
Stop Reheating the Meatloaf: Strategic Content That Speaks to Your Audience
In this episode, we talk with Erin Fields, Marketing Director at Ologie, about finding your voice in marketing and growing from a behind-the-scenes contributor into a strategic leader. Erin shares…
Answer Engine Optimization: How AI Is Changing Search for B2B Brands
Search is changing fast, and businesses are already feeling the shift. In this episode, Patty Dominguez, Founder of More Leverage Solutions, explains the next evolution of search: Answer Engine…
The Rule of 26: How Three Small Numbers Can Double Your Revenue
When platforms like Google and HubSpot offer hundreds of different metrics to track, many business owners find themselves “bamboozled” by statistics that don't actually hit the bottom line. In this…
You Don’t Start at Carnegie Hall: The Truth About Entrepreneurial Reinvention
What happens when the career you built no longer fits your life? In this episode, we talk with entrepreneur and strategist Wendy Shore, President of Business Acceleration & Transformation at SOMM…
The Subscription Revolution: Why Renting Custom Software Beats Buying
Most business wisdom warns against building your company on “rented land.” But when it comes to the software that runs your operations, what if renting provided the ultimate flexibility and financial…
How to Co-create Culture: Why the Best Companies Listen at Every Level
Are you leading a company that’s growing faster than its culture can keep up? In this episode, Fractional COO Tim Peterson flips the script on leadership, arguing that culture doesn’t necessarily…
The First Red Flags of a Broken Sales Pipeline
In this episode, we dive into the murky world of sales pipeline health with fractional executive and founder coach Lindsay Rios. Lindsay reveals how a "poopy pipeline" of misaligned sales data and…
Long Sales Cycles: How to Build Marketing That Lasts
Long sales cycles can be a tough climb. But if you know how to navigate them, they can become your company’s biggest wins. In this episode, Sarah Willis, Founder and CEO at ESI Partners, shares…
Leader Mentality: Stress Management That Will Help You Lead with Clarity
A lot of stress comes with making decisions as a leader, but stress shouldn’t be making decisions for you. Dave Gieselman, Founder of Limitless Flow Breathwork, coaches business leaders on…
B2B Content That Works: Kevin Turner’s LinkedIn Playbook
In this episode of B2B Business Class, Kevin Turner, Managing Partner at TNT Brand Strategist, breaks down why LinkedIn positioning is more than just a content strategy and how to show up…
Beyond ChatGPT: Building a Soulful Business AI Strategy
In this episode, we fly into the future of AI with tech pioneer and marketing strategist Zeev Wexler, Founder of Wexler Marketing and CEO of Viacry. Zeev shares the turning points that made him…
Remote Teams: What to Watch for When Outsourcing
Great talent can be found nearly anywhere in the world, but making sure that talent fits your business and is able to function and benefit the organization can sometimes be a tall order.In this…
Betting on Yourself: Navigating the Leap from Sales Leader to Business Owner
What happens when a top sales leader realizes their next big entrepreneurial opportunity isn’t outside their current company — but within it? In this episode, Robb sits down with Steve Wallace,…
Break Free from LinkedIn’s Algorithm: A Networking Game-Changer
LinkedIn is more than just a digital resume — it’s a powerful tool for networking, sales, and business development. But are you really using it to its full potential? I sat down with LinkedIn wiz…
Inspire Your Teams: Dream Management for Business Growth
In this episode, we sit down with Kate Volman, bestselling author and CEO of Floyd Consulting, to explore the innovative concept of “dream managers.” Kate explains how supporting employees’ personal…
Strategic Partnerships: Elevate Your Customer Ecosystems
In this episode, we welcome Alexander Shyshko, CRO at Outbound Funnel, to discuss the importance of creating customer ecosystems in B2B sales. Alex emphasizes the importance of genuine outreach,…
How to Productize Your Services as a B2B Agency
In this episode, we’re talking with Max Traylor with Max Traylor LLC.He’s the “consultant’s consultant,” and he’s here to drop some wisdom about your value in the B2B business space.We explore your…
How the SaaS Bros Killed Sales: Destroying the Myth of the Silver Bullet
AI is here to stay, and it can help your organization thrive. In a world full of SaaS Bros, figuring out effective sales tactics can be confusing. Today, we’re talking with Candyce Edelen, President…
Customer Experience: Engagement Maintenance in a Multi-Screen World
How many times have you attended a virtual meeting, seminar, or training session and found yourself checking other tabs before the speaker even got to their main point?As a presenter, you want to…
Breaking the Digital Barrier: Human Connections in B2B Business
We’re unblurring the Zoom background on this week's episode of B2B business class. In a digital-first environment, how can you get the most engagement and authenticity out of your product?Cut…
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B2B Business Class has published 28 episodes since May 2023, covering topics in Business, Entrepreneurship.
B2B Business Class is currently active with new episodes monthly. Average episode length is 32m.
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