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About This Podcast
The B2B Content Experience is a podcast series hosted and produced by Tendo Communications. This podcast provides listeners with thought-provoking episodes crafted to educate, inform, and entertain. Audiences get a unique glimpse into the brilliant minds of B2B marketing thought leaders and content experts who build engaging and immersive content experiences that transform their brands and GTM strategies. In each podcast episode, Tendo will distill the key takeaways to help marketing leaders and practitioners level up their content knowledge.
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Recent Episodes
S4E1 Tendo’s Take: 3 Trends Shaping B2B Marketing in 2025
In this episode of the B2B Content Experience podcast, the Tendo team shook things up a little bit. CEO Karla Spormann, EVP and Partner Lindy Roux, VP Account Services Zach Edling, and VP User…
S3E5 How to Maintain Brand Value After an Acquisition
In this month's B2B Content Experience podcast, brought to you by Tendo Communications, we focus on how to tackle the challenges and opportunities that arise during company acquisitions. Host and…
S3E4 How to Build an Authentic Brand With Great Storytelling
In today's episode, we switch gears from AI and dive into the importance of authenticity, especially in 2024 marketing. Karla Spormann, Tendo CEO and Founder, and Lindy Roux, Tendo EVP and Partner,…
S3E3 Should Marketers Fear AI? pt. 2
In the second part of our AI segment, we discuss why Tendo isn’t afraid of AI—and how you can use it to illustrate concepts, accelerate productivity, and drive creativity at scale. Tendo EVP and…
S3E2 Unlocking AI's Potential for B2B Marketers pt. 1
Let’s talk AI. What does it mean to B2B marketers? How does it affect SEO and content ops? In the first part of our AI segment, join the Tendo team as we discuss:AI usage opportunities for marketers…
S3E1 UX and Content: The Ultimate Recipe for a Great Experience
You’ve heard of content and you’ve heard of UX/UI, but what about a marriage of both? Join Tendo as we break down what content experience is and why it's essential for B2B marketing.Jump into the…
Chatting Up Chatbots: AI's Influence on Marketers and Content Creators
Did someone say "AI"? You will hear these two letters a lot in this episode, which is packed with special guests! You will hear from:Karla Spormann, CEO and Founder, Tendo Communications and Simon…
The Power of Personas
In this episode, special guest Zann Aeck, VP of Marketing and Communications at DEEP ISOLATION joins Tendo host Kim Celestre for a conversation about: Why persona development is important.Persona…
S2E2 Creating Engaging Experiences Through Online Communities With Scott Wilder
In this episode, special guest Scott K. Wilder, VP of Customer, Partner and Community Engagement at Base, joins Tendo host Kim Celestre for a conversation about building customer communities that…
S2E1 How to Level Up Your B2B Content in 2023
It's a new year! Are you ready to take your B2B content to the next level?The Tendo team spotlights key trends and best practices that should be top of mind for content strategists and marketers.…
The Benefits of Structured Content with Carrie Hane, Part 2
Ready for some myth busters? Let's do this! In part two of our Structured Content episode, Carrie Hane the Head of Content Strategy Relations at Sanity.io, and Lindy Roux, EVP and Partner Tendo…
S1E1 The Benefits of Structured Content with Carrie Hane, Part 1
Structured content is the secret sauce of a connected content experience. But what is it and why should you deploy it? In this episode, our guest Carrie Hane, Head of Content Strategy Relations at…
Coming Soon
Did you know that 1.5 quintillion bytes of content are created in a day? That’s a LOT of information to digest! If you are wondering how you can provide B2B content experiences that stand out from…
Frequently Asked Questions
B2B Content Experience has published 13 episodes since October 2022, covering topics in Business, Marketing.
B2B Content Experience is currently sporadic with new episodes every 2 months. Average episode length is 27m.
Sign up on Grep.FM to access contact details for B2B Content Experience, including email and social media links.
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