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About This Podcast
B2B Craftworks is a podcast about business writing that helps freelance and in-house marketing writers enhance their skills and increase their earnings in the B2B sector. "Profiting like loaf" since 2019.
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Recent Episodes
Freelance Contracts 101: Here’s Why It’s a Bad Idea to Write Without a Contract
Send a textDo you really need a contract as a freelancer? The answer is a resounding yes, and in this episode, Strawberry is back to explain why. We explore why contracts aren’t about distrust —…
The Legal Tech Content Puzzle: Navigating Clients, Compliance, and Clarity
Send a textIn this episode, we dive into the world of legal tech marketing with content writer Strawberry, who shares their journey from practicing law to writing for law firms and legal tech…
Filet Mignon (and... well... Farts) [The ABCs of Business]
Send a textWell, it's finally happening. I'm saying the word "farts" on my podcast. Find out why by tuning into this neat series, originally published on YouTube :). See it live:…
Top Challenges + Top Solutions (Part Two): Friendly Smores Talk with Freelance Coaches 🔥🍫🍪
Send a textThe conversation continues! In this episode, we dive deeper into the unique challenges entrepreneurs face and unpack actionable solutions to help you move forward with clarity and…
Top Challenges + Top Solutions (Part One): Cozy Fireside Chat with Business Coaches 🔥🍫🍪
Send a textPull up a chair and grab your favorite snack—it’s time for an honest, cozy conversation about the biggest challenges entrepreneurs face and the practical solutions to overcome them. In…
What writers should post on LinkedIn (Proof, prowess, personality)
Send a textMost of the writers I work with aren't sure what to do with LinkedIn.The promise is obvious: a free platform that just costs time to potentially get in front of your target audience."But…
Cruel World (How I Became an Optimist)
Send a textOn this episode of B2B CraftWorks, I share a personal journey from seeing the world as harsh to finding hope and possibility through the help of mentor. What is mindset? Why is it so…
How to be happy without a happy life (3 Mindset habits of successful freelancers)
Send a textI was doing a lot of business development and my business was getting so much better. But my personal life still sucked! Here are three happy habits that you probably have never heard of…
Emotions, Influence, and Thought Leadership 3.0 [W/Co-Host Elzet Blaauw]
Send a textIn the second episode on thought leadership, Sarah and Elzet build on the quadrant model by introducing a powerful new framework: David R. Hawkins "Map of Consciousness." They explore how…
Thought Leadership for Authentic Experts [W/Co-Host Elzet Blaauw]
Send a textSarah introduces Elzet Blaauw's concept of the “authentic expert” and explores why many subject matter experts hesitate to embrace thought leadership. Sarah and Elzet also delve into the…
Weird, old, FAT.... and good at business?
Send a textDo you meet the strict criteria for someone who's allowed to be good at business? No? Me either. Here's a little love note to lift you up and show you why YOU are welcome in business...…
White Papers Are Wedding Cakes [W/ Co-Host Eagranie Yuh]
Send a textJoin me and co-host Eagranie Yuh as we improvise writing metaphors for white papers (and Eagranie NAILS IT). We'll talk about what we know about white papers, which is very leaderish and…
How Writers Help Marketers [W/ Co-Host Eagranie Yuh]
Send a textJoin me and co-host Eagranie Yuh as talk trash about marketing managers. Lol. No, not really. We talk about what we've learned about helping marketers. It's really good. Sarah squeals like…
The Marketing Landscape + How Writers Fit In It [W/ Co-Host Eagranie Yuh]
Send a textJoin me and co-host Eagranie Yuh as we share our perspectives as writers in marketing, including the marketing misunderstandings we had before getting into it. Learn more about…
2024 Personal update: My dying brain, coaching, balancing happiness, etc.
Send a textEvery quarter, I write up a round robin update. This time around I'd like to share it in audio! I'll share a quick health update, two new things I'm doing with my relationship to time, the…
What I'm seeing (#1: LinkedIn, prospecting follow-ups, leaving SaaS, feeling upside down)
Send a textLet's talk about what I'm seeing in the freelancers I'm working with right now! Five observations about LinkedIn, prospecting follow- ups, leaving SaaS and SEO, feeling upside down and…
Figuring Out What Clients and Projects You Want to Work On [w/Co-Host Alyssa Greenfield]
Send a textYou don't have to work with any and everyone when you freelance. You can have your own dang process for finding clients and deciding who to work with. In this ep, Sarah and Alyssa share…
What The What About Thought Leadership [w/Co-Host Alyssa Greenfield]
Send a textWhy do businesses need thought leadership, and how do they use it? Is there anything to the "H2H v B2B v B2C" thing? How, exactly, does one become a connective gorilla, and... why would…
Life After Being An Employee: Adjusting to Life As a Business Owner [w/Co-Host Alyssa Greenfield]
Send a textIn this eye-opening podcast, we dive into the world of writing and entrepreneurship with this season's co-host, founder of Owl Street Content, Alyssa Greenfield. Sarah and Alyssa talk…
Stepping Out: How to Actually Step Out of Your Comfort Zone [w/Co-Host Belinda Weaver]
Send a textLet's talk about your muscles... your BRAVERY muscles! Because you aren't always born with them. You grow them over time, and you can do it intentionally. In this episode we talk about how…
Frequently Asked Questions
B2B Craftworks has published 66 episodes since January 2020, covering topics in Business, Education.
B2B Craftworks is currently dormant with new episodes every 2 weeks. Average episode length is 24m.
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