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Recent Episodes
Scale vs Craft in AI Video
What happens when a filmmaker with deep storytelling chops, an HBO pedigree, and early access to cutting-edge AI tools takes on B2B video? You get Noah Wagner.Noah, a live-action and AI director,…
The AI Shake-Up in B2B Messaging
We dive deep into how AI is shaking up B2B messaging with Chris Silvestri, Founder of Conversion Alchemy. From redefining the role of content writers to rethinking persona development and conversion…
Merging Metrics with Emotion
Alisa reconnects with longtime friend and creative powerhouse Nidia Verdugo, a Senior Product Marketing Manager at Microsoft, who seamlessly merges metrics with emotion—and her passion for…
Elevate Your B2B Brand with Narrative Storytelling
Does your B2B brand need to start a narrative podcast? Magika Creative Producer M de Leon joins Alisa to explore what it really means to create narrative content and how storytelling is redefining…
What B2B Can Learn From TikTok
Freelance art director & designer Ben Tuber knows how to cut through the noise of a chaotic digital world, creating visuals that stop you mid-scroll and demand attention.Specializing in branding,…
The Art & Science of Product Marketing
Div Manickam, a product marketing leader, mentor, and author of Mastering the Art and Science of Product Marketing, shares her professional and personal journey on achieving the balance between…
Managing a Global B2B Rebrand
Creative Director of Global Brand & Design Roni Lagin shares his insights on the recent brand evolution for Equinix, the global Fortune 500 digital infrastructure company. Roni discusses the…
Product Marketing Events, Strategies & Trends
Join Kory and Alisa as they sit down with Mia Villarreal, Product Marketing Manager for VMware Tanzu at Broadcom, to explore the critical role storytelling plays in product marketing and development.…
Navigating a New Category Launch in B2B
Join Alisa as she catches up with her former boss, Dawn Colossi, now Chief Marketing Officer at Software AG, and the two dive into visionary creativity and leadership in B2B marketing. Dawn recounts…
Creative PR Tactics for B2B
Looking to make a splash with your B2B brand? Hear about some of today’s most creative PR tactics for B2B from public relations guru Amy Jackson. Amy is the Founder & CEO of TaleSplash, a PR…
How to Market a B2B Startup
We dive into how to market a B2B startup with Jacob Smith, co-founder of Humans of the Internet, a venture community investing in startups focused on digital infrastructure, open source software and…
Failure on the Way to Success
Welcome to B2B Creatively! In our premiere episode, we tackle failure, a topic many marketers fear. Failing is part of doing business, so we’re here to discuss failure on the way to success with…
Welcome to B2B Creatively
Join Stories Bureau Managing Director, Alisa Manjarrez, and Creative Director, Kory Grushka, in a show about all things B2B creative, from trends to best practices to amazing guests who dish their…
Frequently Asked Questions
B2B Creatively has published 13 episodes since April 2024, covering topics in Arts, Business.
B2B Creatively is currently moderate with new episodes every 2 months. Average episode length is 38m.
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