B2B IN 15

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Dapper

English Business Marketing

Apple Podcasts Website RSS

Episodes 37

Avg. Duration 14m

Activity Highly Active

Since Nov 2023

Latest Episode May 2026

Publishing Details

Schedule

Monthly

Format

Episodic

Consistency

55%

Hosting

rss.buzzsprout.com

Contact & Outreach

About This Podcast

I'm launching the shortest B2B podcast: B2B in 15.

Every episode has 15 minutes of non-stop value about one single B2B marketing topic.

Why am I starting yet another podcast? Because there are 2 things I do not like about other podcasts:

1. The chit-chat

Sometimes you have to hear somebody talk about their weekend for 10 minutes. When I'm listening to a business podcast, I want to get straight to the value.

2. The length

Podcasts can take very long. My commute to work is 20 minutes. I always have to stop and start my podcasts halfway. I tend to forget what they were even talking about the next time I start it.

Any feedback is more than welcome :).

Podcasting 2.0 Features

txt

Social Media

Explore Statistics

English Podcasts Report Business Report Marketing Report English Business Report

Recent Episodes

B2B in 15 | Episode 37 | How to Create Video Content that Converts for LinkedIn

May 11, 2026 14m

Video content is the most effective, but also the most challenging to make. In this podcast, Tycho shares how to create video content that grabs attention and converts to pipeline.Tycho's Linkedin:…

B2B in 15 | Episode 36 | How to make Google Ads profitable

Apr 20, 2026 12m

Tycho - as non Google Ads expert - explains the patterns he's spotted in profitable Google Ads campaigns.Tycho's Linkedin: https://www.linkedin.com/in/tycholuijten/

B2B in 15 | Episode 35 | How to go viral on LinkedIn?

Mar 19, 2026 16m

Tycho shares the systems behind the viral LinkedIn content of Dapper.Tycho's Linkedin: https://www.linkedin.com/in/tycholuijten/

B2B in 15 | Episode 34 | How we pay 60 salaries by posting on LinkedIn

Jan 20, 2026 14m

In this episode, Tycho shares his 10 tips to X10 your impact on LinkedIn.Tycho's Linkedin: https://www.linkedin.com/in/tycholuijten/

B2B in 15 | Episode 33 | 3 Completely Different - Yet Wildly Successful - GTM Strategies

Oct 28, 2025 15m

In this podcast, Tycho breaks down three B2B scale-ups, each with a completely different marketing approach — and all of them highly successful.Newsletter:…

B2B in 15 | Episode 32 | Pipeline Acceleration: How to Market Leads Already in Your CRM

Aug 24, 2025 12m

Once a lead enters your CRM, the real work begins. You can’t afford to ignore them — this is the moment to intensify your marketing efforts. In this episode, we dive into pipeline acceleration and…

B2B in 15 | Episode 31 | How to use LinkedIn Ads to generate pipeline

Aug 21, 2025 16m

Tycho tells you his best practices when it comes to advertising on LinkedIn.Newsletter: www.dapper.agency/resources/newsletterTycho's LinkedIn: https://www.linkedin.com/in/tycholuijten/

B2B in 15 | Episode 30 | How to grow to 5M ARR without outbound sales?

Aug 06, 2025 17m

Dapper grew to 5M ARR without ever making an outbound sales call. In this podcast, Tycho will tell you exactly what the marketing engine looks like that made this possible.Newsletter:…

B2B in 15 | Episode 29 | How to go viral on LinkedIn?

Jul 28, 2025 11m

In this episode, Tycho shares his secrets around going viral on LinkedIn with video content.Newsletter: www.dapper.agency/resources/newsletterTycho's Linkedin:…

B2B in 15 | Episode 28 | What can you do to generate 'leads now'?

Jun 16, 2025 14m

What can you do to generate 'leads now'? And what takes time? And why is it so important to communicate this clearly to your CEO?Newsletter: www.dapper.agency/resources/newsletterTycho's Linkedin:…

B2B in 15 | Episode 27 | How to create viral B2B content that sells

Jun 02, 2025 14m

In this episode, Tycho shares how you can create content that breaks the pattern on LinkedIn, goes viral, and sells.Newsletter: www.dapper.agency/resources/newsletterTycho's Linkedin:…

B2B in 15 | Episode 26 | Making content stand out in the age of AI

Apr 04, 2025 11m

GenAI will trigger a revolution in content marketing, and if you don’t adopt quickly, I doubt you’ll survive. Here are three steps you should take to stand out.Newsletter:…

B2B in 15 | Episode 25 | 10 tips to 10X your impact on LinkedIn

Mar 24, 2025 15m

In this B2B episode, Tycho shares how you can create profitable LinkedIn campaigns for just €1000 per month.Newsletter: www.dapper.agency/resources/newsletterTycho's Linkedin:…

B2B IN 15 l Episode 24 | Measuring Success in B2B Marketing

Mar 13, 2025 31m

Tycho and Steven talk about measuring success in B2B marketing. They discuss how you can measure both short term success in your marketing efforts as well as long term impact on revenue and much…

B2B IN 15 l Episode 23 | Chris Walker & Tycho - State of B2B Marketing

Mar 10, 2025 51m

Chris and Tycho talk about the state of B2B Marketing. They discuss the role of the CMO, the most effective LinkedIn advertising strategies, marketing prioritization and more.Newsletter:…

B2B IN 15 l Episode 22 | B2B Content that Converts

Mar 04, 2025 24m

In this B2B episode, Tycho and Steven talk B2B Content and how to create content that grabs attention and converts. Newsletter: www.dapper.agency/resources/newsletterTycho's Linkedin:…

B2B IN 15 l Episode 21 | What to do with only €1000 ad budget for LinkedIn?

Feb 17, 2025 10m

In this B2B episode, Tycho shares how you can create profitable LinkedIn campaigns for just €1000 per month.Newsletter: www.dapper.agency/resources/newsletterTycho's Linkedin:…

B2B IN 15 l Episode 20 | Do less to increase your marketing ROI

Jan 31, 2025 12m

Marketers often do too many things simultaneously. Tycho discusses focus and how to double down on the few things that really deliver ROI.Newsletter: www.dapper.agency/resources/newsletterTycho's…

B2B IN 15 l Episode 19 | When To Expect Results?

Jan 23, 2025 12m

Tycho shares his experience on results in B2B Marketing. How long does it take to get results? And when do you stop/keep going before reaching ROI?Newsletter:…

B2B IN 15 l Episode 18 | How to Get Clients with 0 Marketing Budget

Nov 04, 2024 13m

In this episode, Tycho tells you what you should do to get clients if you have 0 budget for marketing.Newsletter: www.dapper.agency/resources/newsletterTycho's Linkedin:…

Frequently Asked Questions

How many episodes does B2B IN 15 have?

B2B IN 15 has published 37 episodes since November 2023, covering topics in Business, Marketing.

Is B2B IN 15 still active?

B2B IN 15 is currently highly active with new episodes monthly. Average episode length is 14m.

How do I contact B2B IN 15 for sponsorship or guest appearances?