B2B in Flux Podcast by Somebody Digital

Episodes 6

Avg. Duration 29m

Activity Highly Active

Since Dec 2025

Latest Episode Apr 2026

Publishing Details

Schedule

Monthly

Format

Episodic

Consistency

39%

Hosting

anchor.fm

Contact & Outreach

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About This Podcast

B2B in Flux is a podcast from the team at Somebody Digital, an award-winning global agency, exploring how modern B2B growth really works in an era shaped by AI, fragmentation, and constant change. The show looks at how B2B companies create and execute strategy, how marketing and growth teams operate across complex systems, and how decisions are actually made and influenced inside organisations. B2B in Flux is for experienced B2B marketers and leaders who want clearer thinking and a more honest view of what drives growth today.

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Recent Episodes

6. Sindhu Srivastava: CEO #3 | B2B Buying Decisions Really Get Made

Apr 10, 2026 33m

In this episode of B2B In Flux, Sindhu Srivastava, CEO of WeCrush AI and WeCrush Events, provides an executive’s perspective on the human reality of B2B buying. She challenges marketers to look past…

5. Kai Waehner: CTO #3 | How B2B Buying Decisions Really Get Made

Mar 23, 2026 26m

This episode of B2B In Flux features a conversation with Kai Waehner, a global Field CTO at Confluent, exploring the realities of the B2B buying process and how marketers can effectively reach…

4. Kris Bondi: CEO #2 | How B2B Buying Decisions Really Get Made

Jan 27, 2026 34m

Welcome to the B2B in Flux podcast, where we dig into how marketing, sales, and buyers connect in today's B2B world, exploring what's working, what's broken, and what's evolving. This podcast is for…

3. ⁠Shawana Iftikhar: CEO #1 | How B2B Buying Decisions Really Get Made

Jan 23, 2026 31m

This episode features Shawana Iftikhar, a CEO with extensive experience in multiple tech and software negotiations. Marketers often overlook the fact that the buying committee (which typically…

S1E2 2. Felipe Stark: CTO #2 | How B2B Buying Decisions Really Get Made

Jan 15, 2026 29m

In this second episode, we continue our series on how buying decisions get made. John Wilkes sits down with our guest, Felipe Stark, a CTO who has been involved in many software and tech…

1. Neil Bhay: CTO #1 | How B2B Buying Decisions Really Get Made

Dec 18, 2025 23m

B2B buying decisions rarely follow a neat or linear path. They’re shaped by internal alignment, risk, and long-term trade-offs long before vendors ever enter the picture.In this first episode of B2B…