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About This Podcast
B2B Inspired, the podcast by BlueOcean - The B2B Agency, is all about exploring the ins, outs, ups and downs of B2B Marketing here in Aotearoa, New Zealand. We'll uncover emerging trends and thinking while sharing inspiring real-world stories from B2B Marketers here in New Zealand. With the goal of supporting New Zealand’s B2B Marketing community in becoming one of the best and brightest anywhere in the world, let’s roll up our sleeves and take on tomorrow together.
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Recent Episodes
S2E20 What Our Most Successful Clients Are Doing In February with Team BlueOcean
Let us know your thoughts.As businesses move through Q4 and look ahead to 2026, many teams are asking the same question. Should we slow down or should we be gearing up for the year ahead? In this…
S2E19 Designing Value That Sticks with Nicola O'Rourke
Let us know your thoughts.How do you build meaningful B2B experiences in a world where technology is accelerating faster than ever? In this episode of B2B Inspired, we sit down with Nicola O’Rourke,…
S2E18 Purpose First: The Brand Playbook Behind KRS with Hugh Thomas
Let us know your thoughts.How do you build a purpose-led brand that resonates deeply with your niche, and still scales internationally? In this episode of B2B Inspired, we speak with Hugh Thomas,…
S2E17 Marketing Effectiveness with Carolyn Schofield
Let us know your thoughts.What does marketing effectiveness really mean—and why does it matter? In the latest episode of B2B Inspired, we speak with Carolyn Schofield, Founder of Food Marketing NZ…
S2E16 Effective Tips On Being A Better Leader with Hayley Nelson
Let us know your thoughts.Curious what it really takes to lead with impact? In this episode of B2B Inspired, we speak with Hayley Nelson, Head of Marketing at Craigs Investment Partners, about the…
S2E15 Creating Authentic Company Values with Clare Swallow
Let us know your thoughts.Wondering how to create real organisational alignment? In this episode of B2B Inspired, we talk with Clare Swallow, founder of Mulberry Street, about how culture, values,…
S2E14 Building Business With Purpose with David & Julie Hayes
Let us know your thoughts.From humble beginnings to a global brand, BeeNZ is a family-owned business redefining what’s possible in New Zealand’s honey industry. In this episode of B2B Inspired,…
S2E13 Partnering For Export Success with Phillipa Cameron
Let us know your thoughts.Thinking about exporting? In this episode of B2B Inspired, we talk with Phillipa Cameron, General Manager – Customer at New Zealand Trade and Enterprise (NZTE), about what…
S2E12 From Garage to Global: The Shot Darts Story
Let us know your thoughts.What does it take for a small family business from Katikati to become the world’s third-largest dart manufacturer? In this episode, Peter McCormick, Managing Director of…
S2E11 A Founder's Journey with Hadleigh Ford
Let us know your thoughts.Going from superyachts to SaaS isn’t your typical founder story—but that’s exactly what makes this episode stand out. In this episode of B2B Inspired, Dale Koerner is joined…
S2E10 FMCG Strategy That Sells with Jayden Kilpatrick
Let us know your thoughts.Breaking into retail isn’t just about having a great product—it’s about having a strategy that delivers results. In this episode of B2B Inspired, Jayden Kilpatrick shares…
S2E9 Why A Plan Is Not A Strategy with PJ Morris
Let us know your thoughts.This episode of B2B Inspired explores how marketers can elevate their impact by shifting focus from tactics to true business strategy. PJ Morris, Head of Customer Experience…
S2E8 The 2025 B2B Sales Outlook
Let us know your thoughts.What does the future of sales and marketing look like in New Zealand and beyond? Join us for an insightful conversation with Mike Stokes, the visionary founder of Indicator.…
S2E7 Freeing Smart Minds From Tedious Work with Dave Howden
Let us know your thoughts.Discover how AI is shaping the future of business in New Zealand with Dave Howden, CEO and co-founder of SupaHuman AI. In this insightful episode, Dave shares his journey…
S2E6 Meet the Crew: John Hayler, Creative Design
Let us know your thoughts.🚀 Ready to elevate your B2B design game? 🚀 Join us on the latest episode of We Do B2B, BlueOcean’s podcast sharing inspiration and insights for the New Zealand marketing…
S2E5 What Does it Take to Win? Lessons from Two Legends
Let us know your thoughts.🎙 Uncover the Secrets of Award-Winning B2B Marketing! 🎙Tune in to the latest episode of We Do B2B as we chat with Bhavi Ogra and Julian Liew-Young from Fisher & Paykel…
S2E4 The anatomy of a good idea, and the cost of being dull
Let us know your thoughts.Want to unlock next-level creativity in your marketing?Check out the latest episode of We Do B2B, where we sit down with Brett Colliver, Chief Creative Officer at Dentsu New…
S2E3 Turning Emotion Into Outsized Results
Let us know your thoughts.In this episode of We Do B2B, we dive deep into the ever-evolving world of B2B marketing with none other than James Hurman — an innovation leader, best-selling author, and…
S2E2 The Art of the Customer Interview
Let us know your thoughts.🔎 Keen to bring more customer insight into your decision making? ⚖️ Need to democratise discussions in the boardroom? 💡Or maybe you need to send the right signals to support…
S2E1 The Product Marketing Advantage
Let us know your thoughts.What if mastering the deep knowledge of your product could be the key to elevating your sales team's performance and speeding up your sales cycle? In this first episode of…
Frequently Asked Questions
B2B Inspired has published 45 episodes since July 2023, covering topics in Business, Marketing.
B2B Inspired is currently highly active with new episodes every 2 weeks. Average episode length is 38m.
Sign up on Grep.FM to access contact details for B2B Inspired, including email and social media links.
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