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About This Podcast
Global B2B ad spend topped $43 billion in 2025, and today’s fastest-growing teams are rewriting the playbook. B2B Marketing Futures dives into the strategies, tools, and thinking that are shaping the next generation of business marketing.
Hosted by Joaquin Dominguez, each episode brings together leading marketers, growth experts, and operators to unpack real-world challenges. From building demand engines to aligning sales and marketing, scaling PLG motions, and using AI to drive better targeting and execution.
We cover:
- Creative performance in paid social
- Account-based marketing (ABM) and smart segmentation
- Product-led growth (PLG) and shifting from capture to creation
- AI-powered campaign workflows and marketing ops
- Attribution, measurement, and marketing diagnostics
- Sales-marketing alignment and go-to-market execution
- Tactical experiments across TikTok, YouTube, Google, and Meta
Whether you work in growth, demand gen, brand, or product marketing, this podcast helps you navigate and shape the future of B2B.
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Recent Episodes
S2E155 E155: What Actually Matters in B2B Marketing After AI
In this episode of B2B Marketing Futures, senior marketing leaders explore what actually creates competitive advantage in B2B marketing as AI rapidly transforms how teams execute, scale, and engage…
S2E154 E154: The end of B2B GTM as we know it
In this episode of B2B Marketing Futures, senior marketing leaders come together for a roundtable discussion on how AI is reshaping modern B2B go-to-market strategy and challenging many of the…
S2E153 E153: B2B GTM in the AI Era
In this episode of B2B Marketing Futures, senior marketing leaders come together for a roundtable discussion on how AI is reshaping modern B2B go-to-market strategy and redefining how marketing,…
S2E152 E152: Re-imagining Marketing with AI
In this episode of B2B Marketing Futures, senior marketing leaders come together for a roundtable discussion on how AI is reshaping modern B2B marketing and redefining the future of go-to-market…
S2E151 E151: Brand Demand vs. Buyer Intent
In this episode of B2B Marketing Futures, senior marketing leaders come together for a roundtable discussion on the ongoing debate between demand creation and demand capture, and what the right…
S2E150 E150: Making LinkedIn Ads work for you
In this episode of B2B Marketing Futures, senior marketing leaders come together for a roundtable conversation on the evolving role of paid media, LinkedIn strategy, and performance measurement in a…
S2E149 E149: Is Brand The Last Thing Left?
In this episode of B2B Marketing Futures, senior marketing and growth leaders come together for a roundtable conversation on “Is Brand the Last Thing Left?”, exploring one of the biggest questions in…
S2E148 E148: Fit vs. Intent: What Really Drives B2B Growth?
In this episode of B2B Marketing Futures, senior marketing and commercial leaders come together for a roundtable conversation on “Fit vs Intent Targeting,” exploring one of the most important debates…
S2E147 E147: Fixing the Pipeline Problem: How Marketing Can Unlock Growth
In this episode of B2B Marketing Futures, senior marketing and commercial leaders come together for a roundtable conversation on “Fixing the Pipeline Problem: How Marketing Can Unlock Growth,”…
S2E146 E146: Demand Creation versus Demand Capture
In this episode of B2B Marketing Futures, senior marketing leaders come together for a roundtable conversation on “Demand Creation versus Demand Capture”, exploring one of the most important…
S2E145 E145: Beyond Alignment: Building One Revenue Team
In this episode of B2B Marketing Futures, senior revenue and marketing leaders come together for a roundtable conversation on “Sales and Marketing Alignment”, unpacking one of the most persistent…
S2E144 E144: What Actually Matters in B2B Marketing After AI
In this episode of B2B Marketing Futures, senior marketing leaders come together for a roundtable conversation on “B2B GTM in the AI Era”, exploring how artificial intelligence is reshaping…
S2E143 E143: AI Can Automate, But Can It Build Brand?
In an AI-first world where targeting, sequencing, campaign optimisation, and even content creation can increasingly be automated, many marketing leaders are beginning to ask a fundamental question:…
E142: Brand or Pipeline? What Really Drives B2B Growth
It’s not about choosing brand or pipeline, it’s about understanding how they work together.From social listening and executive influence to ABM, buying groups, and revenue waterfalls, the debate…
S2E141 E141: Sales and Marketing Alignment
Sales and marketing alignment has been a board-level priority for years, yet for many B2B organisations the biggest friction still lives in the details, incentives, data models, tooling, and…
S2E140 E140: AI Scale versus Brand Trust: The New Rules of B2B Go-To-Market
B2B go-to-market is entering a new phase as AI reshapes how teams plan, execute, and scale growth, but the real challenge isn’t access to tools, it’s how they’re used.From automation and…
S2E139 E139: Why Alignment Needs an Operating Model
Sales and marketing alignment remains one of the most talked-about goals in B2B, and one of the hardest to achieve in practice. From lead definitions and data quality to attribution, incentives, and…
S2E138 E138: If AI Makes Marketing Easy, Why Is Growth Still Hard?
B2B go-to-market is being fundamentally reshaped by AI, from how buyers discover solutions to how marketing teams create demand, build trust, and measure impact. In this episode of B2B Marketing…
S2E137 E137: Sales and Marketing Alignment
Sales and marketing alignment remains one of the most talked-about goals in B2B and one of the hardest to achieve in practice.In this episode of B2B Marketing Futures, senior marketing leaders come…
S2E136 E136: B2B GTM in the AI Era
B2B marketers are facing a defining challenge: how do you build winning go-to-market strategies in the AI era, without losing the storytelling, trust, and human connection that truly differentiate…
Frequently Asked Questions
B2B Marketing Futures has published 156 episodes since January 2023, covering topics in Business, Marketing.
B2B Marketing Futures is currently highly active with new episodes weekly. Average episode length is 42m.
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