B2B Marketing Needs Don Draper

B2B Marketing Needs Don Draper

True

Episodes 45
Avg. Duration 26m
Activity Dormant
Since Jun 2021
Latest Episode Nov 2025

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Schedule
Hourly
Format
Episodic
Hosting
anchor.fm

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About This Podcast

B2B needs Don Draper. We all need to remember the marketing lessons that Don Draper intuitively knew. B2B marketing has become repetitive – there’s an overfocus on the rational, on sales activation, and short-term goals. B2B marketers have forgotten the human element of advertising that Don Draper always looked for, the importance of finding the emotional truth that should drive every campaign. And we’ve forgotten the one thing that Don Draper never did; to be successful, you need to stand out. Brands don’t become famous by staying in the crowd.

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Recent Episodes

S3E21 Building a B2B Challenger Brand

Nov 17, 2025 27m

Welcome back to B2B Needs Draper, where we delve into the art of B2B marketing and chat with industry leaders to gain insights into their strategies. In this episode, we speak with Sumi Shukla, the…

S3E20 Creative B2B marketing Innovation at Cisco

Nov 17, 2025 24m

Welcome back to B2B Needs Don Draper, the show that's as irresistible as Don Draper’s pitch.Today we are speaking with Emma Roffey, the former VP of marketing for EMEA at Cisco. With a career…

S3E19 Fujitsu's Innovative Approaches to Global Thought Leadership

Nov 17, 2025 23m

Welcome back to another exciting episode of B2B Needs Don Draper, the podcast that brings creativity and inspiration back to B2B marketingToday we have a very special guest joining us - David Gentle,…

S1E18 A Human Approach to Marketing Cybersecurity

Nov 17, 2025 27m

Welcome back to "B2B Needs Don Draper," the show that puts the martini back in marketing. In this episode, we talked to Kristin Owens, VP Corporate Marketing at Checkpoint Software. Kristin talks…

S3E17 Private Equity and B2B Marketing: Unlocking the Power of Brand

Nov 17, 2025 40m

Welcome back to "B2B Needs Don Draper," the show that puts the martini back in marketing. We have a special double-feature episode that dives deep into the world of B2B marketing and the…

S3E16 B2B's golden age is now

Nov 17, 2025 41m

Welcome back to B2B Needs Don Draper! In this episode, we dive into the golden age of B2B marketing and why it's an exciting time for businesses in this space. Our two distinguished guests, John…

S3E15 The Power of Personalization and Sustainability Storytelling in B2B Marketing

Nov 17, 2025 24m

Jose Pepe Gorbea is an inspirational leader guiding HP's pursuit of revolutionizing digital packaging technology across the globe.Jose is head of Brands, Agencies, and Sustainability Innovation at HP…

S3E14 Inside Intel's creative marketing powerhouse

Nov 17, 2025 22m

Carolyn Henry is VP, CMO of Americas Regional Marketing at Intel and is the driving force behind their captivating marketing activations. Leading a team of over 70 marketers, she oversees strategies…

S3E13 How SAP is redefining B2B marketing

Nov 17, 2025 25m

Kerstin Koder is Head of Marketing EMEA at SAP. SAP was named the most valuable brand in Germany by BrandZ™ and is also recognised as the most valuable brand in Europe.Kerstin has more than 20 years…

S3E12 Mastering the art of brand building

Nov 17, 2025 22m

Gerard Vicente is VP of marketing at JP Morgan. He works specifically with wepay.com - JPMorgan’s small business, financial tech and payments division - and is currently responsible for partner,…

S3E11 The importance of a unified brand when your offering is complex

Nov 17, 2025 25m

Justin Garrett is the Global Head of Brand and Digital Marketing at Broadridge, a global fintech leader with $5 billion in revenues, handling millions of daily trades.Before leading this operation,…

S3E10 Lessons on storytelling from inside Google and Instagram

Nov 17, 2025 21m

Jennifer Garcia spent five years as the head of integrated marketing at Instagram. Before this, she held senior roles at Google and Nokia.She has fifteen years of experience in both B2B and B2C…

S3E9 Making sense of Enterprise marketing

Nov 17, 2025 17m

Brian Rowley is the VP of Marketing at Panasonic Connect. He leads all functions of the brand marketing team, including: brand strategy, creative, go-to-market execution, PR, and brand voice. As a…

S3E8 B2B Needs to be Brave

Nov 17, 2025 29m

Mark Choueke is author of the new book ‘Boring to Brave’. Mark has spent over 20 years at the heart of B2B marketing. Over that time, he’s helped grow more than 50 B2B technology companies across the…

S3E7 This is the Golden Age of Marketing

Nov 17, 2025 20m

Sara Richter is CMO at Emarsys, the omni-channel customer engagement platform, which empowers marketers to build, launch, and scale personalised cross-channel campaigns that drive business…

S3E6 Richard & Cos review 2022 and preview 2023

Nov 17, 2025 37m

Richard Parsons and Cos Mingides are the co-founders of True, which was recently named B2B Creative Agency of the year - and the brains behind the B2B Needs Don Draper podcast. The last year of the…

S3E5 Transforming brand perception with ŠKODA UK

Nov 17, 2025 25m

Kirsten Stagg is the Marketing Director at Skoda UK. She has delivered record-breaking marketing performance, market share and profit growth whilst delivering a 53% increase in average product…

S3E4 Making sense of brand and demand in B2B

Nov 17, 2025 18m

Mariska van Beukering currently works for Equinix: the world’s biggest digital infrastructure company, where businesses can scale with agility, speed the launch of digital services, and deliver…

S3E3 B2B creativity in the built environment

Nov 17, 2025 28m

Danielle Regan is the Director of Marketing and Communications at Mace, a construction company at the heart of the built environment.  Mace connects expertise across the entire property lifecycle for…

S3E2 The power of passion and collaboration in B2B marketing

Nov 17, 2025 38m

Nikki Stenson is a senior global marketing leader who has led marketing functions at Oracle, Macafee, and TIBCO. For Nikki, it’s all about relationships - whether working with sales teams, suppliers,…

Frequently Asked Questions

How many episodes does B2B Marketing Needs Don Draper have?

B2B Marketing Needs Don Draper has published 45 episodes since June 2021, covering topics in Business, Marketing.

Is B2B Marketing Needs Don Draper still active?

B2B Marketing Needs Don Draper is currently dormant with new episodes hourly. Average episode length is 26m.

How do I contact B2B Marketing Needs Don Draper for sponsorship or guest appearances?

Sign up on Grep.FM to access contact details for B2B Marketing Needs Don Draper, including email and social media links.

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