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B2B Marketing Shepherd Podcast:
Welcome to Decoding B2B Marketing— where bold voices meet real stories.
Host Rajesh Kumar sits down with bold thinkers, creative strategists, and marketing leaders who are reshaping how brands and demand are built, nurtured, and scaled…with experts on ABM, PR , Thought Leadership , product marketing and more
Each episode unpacks real-world tactics, campaign pivots, and audience-first insights that go beyond the buzzwords.
Subscribe for weekly drops, cinematic conversations, and practical takeaways that help you lead with clarity in the B2B world.
Rajesh consults start-ups and social organisations as a Fractional CMO and strategic advisor. For over three decades, he has led marketing, sales, operations & strategy across enterprise, SMB, and consumer markets at global firms including SAP, Microsoft, UiPath, Perfetti, Pernod Ricard & HCL.
He is a hobby cook (https://www.instagram.com/homechef.on.weekend/), traveller , Art & fitness enthusiast
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Recent Episodes
Crafting Global B2B Brands | B2B Marketing Shepherd Rajesh Kumar | EP 09
Most B2B founders obsess over performance marketing and pipeline. Brand? That can “wait”.In this episode of Decoding B2B Marketing, host Rajesh Kumar (https://www.linkedin.com/in/rajeshkjindal/) –…
Sports Sponsorship in B2B | B2B Marketing Shepherd Rajesh Kumar | EP 08
UntitledThere’s a reason the world’s most prestigious brands bet big on sports, music, and celebrities even in B2B.In this episode of Decoding B2B Marketing, host Rajesh Kumar…
Unwrapping Account Based Marketing | B2B Marketing Shepherd Rajesh Kumar | EP 07
What if your biggest deals aren’t won by marketing to many—but by marketing to ONE?In this episode of Decoding B2B Marketing, host Rajesh Kumar (https://www.linkedin.com/in/rajeshkjindal/) sits down…
Turning Partnerships into Superpower | Sandeep Nagpal | B2B Marketing Shepherd Rajesh Kumar | EP 06
UntitledIn this episode of Decoding B2B Marketing, host Rajesh Kumar (https://www.linkedin.com/in/rajeshkjindal/) speaks with Sandeep Nagpal (https://www.linkedin.com/in/nagpalsandeep/), SVP &…
Rules of Branding in B2B | Pritish Asthana | B2B Marketing Shepherd Rajesh Kumar | EP 05
In this episode of Decoding B2B Marketing, Rajesh Kumar (https://www.linkedin.com/in/rajeshkjindal/) speaks with Pritish Asthana, VP – Marketing at Lentra,…
Unpacking Product Marketing | Praval Singh | B2B Marketing Shepherd Rajesh Kumar | EP 04
In this episode of Decoding B2B Marketing, host Rajesh Kumar (https://www.linkedin.com/in/rajeshkjindal/) speaks with Praval Singh (https://www.linkedin.com/in/praval/). Praval has been with Zoho…
Insider's Peek into PR & Media | Nandini Chatterjee | B2B Marketing Shepherd Rajesh Kumar | EP 03
In this episode of Decoding B2B Marketing, host Rajesh Kumar (https://www.linkedin.com/in/rajeshkjindal/) speaks with Nandini Chatterjee (https://www.linkedin.com/in/nandini-chatterjee/), a super…
Secret Life of B2B Events | Rahul Singh | B2B Marketing Shepherd Rajesh Kumar | EP 02
In this episode of Decoding B2B Marketing, Rajesh Kumar (https://www.linkedin.com/in/rajeshkjindal/) speaks with Rahul Singh, Vice President & Head of Marketing, SAP Indian Subcontinent…
Cracking the Demand Generation Code | Udit Agarwal | B2B Marketing Shepherd Rajesh Kumar | EP 01
Join Rajesh Kumar (https://www.linkedin.com/in/rajeshkjindal/) in the first episode of "Decoding B2B Marketing" as he sits down with Udit Agarwal (https://www.linkedin.com/in/uditagarwal/). He is the…
Frequently Asked Questions
B2B Marketing Shepherd has published 9 episodes since September 2025, covering topics in Business, Marketing.
B2B Marketing Shepherd is currently dormant with new episodes weekly. Average episode length is 42m.
Sign up on Grep.FM to access contact details for B2B Marketing Shepherd, including email and social media links.
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