B2B Marketing Unlocked

Jony Mansilla

English Business Entrepreneurship Management Marketing

Apple Podcasts Website RSS

Episodes 13

Avg. Duration 33m

Activity Highly Active

Since Nov 2025

Latest Episode May 2026

Publishing Details

Schedule

Every 2 Weeks

Format

Episodic

Consistency

58%

Hosting

feeds.captivate.fm

About This Podcast

What does it take to build and scale a successful B2B brand? Join Jony Mansilla as he shares marketing strategies and interviews top CEOs, marketing executives, and business leaders to unlock the stories behind their growth, the lessons they’ve learned, and the marketing secrets that drive results. B2B Marketing Unlocked is your masterclass in demand generation, content strategy, and building a brand that stands out in a competitive market.

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Recent Episodes

S1E13 How Partner Marketing Wins Enterprise Deals with Tanguy Le Roux

May 25, 2026 36m

Tanguy Le Roux did not come from a traditional marketing background. After starting in banking and auditing, then moving into sales and partner management, he transitioned into partner marketing when…

S1E12 How B2B Teams Turn Case Studies Into Pipeline with Christina Kyriazi

Apr 20, 2026 31m

Christina Kyriazi didn’t set out to work in marketing. With a background in analytics and a focus on quantitative thinking, she found her way into B2B SaaS marketing through insights and strategy.…

S1E11 What Companies Want in Marketing Leaders with David Honig

Apr 06, 2026 31m

David Honig didn’t start out in recruiting. With a background in marketing and agency work, he transitioned into executive search and built a career placing senior marketing leaders in high growth…

S1E10 How AI Is Changing the B2B CMO Role with Ken Kundis

Mar 23, 2026 32m

Ken Kundis did not set out to build a career in B2B marketing. What started with agency work, a return to graduate school, and a temp role at a financial software company turned into a long career in…

S1E9 How to Win B2B Deals by Serving Not Selling with Rich Carter

Mar 09, 2026 42m

Rich Carter didn’t start in marketing. He started as an electrical engineer, moved into program management, and only stepped into business development when a leader asked him to take on the role.…

S1E8 How Revenue Marketing Speeds Up B2B Growth with Sonya Hansen

Feb 23, 2026 35m

Sonya Hansen knew she wanted to go into marketing at 16, when DECA taught her how to think fast, sell ideas, and stay creative under pressure. That early spark evolved into a career in B2B revenue…

S1E7 Driving Pipeline in Modern B2B SaaS with Dyana Quinlivan

Jan 26, 2026 24m

Dyana Quinlivan built her career inside B2B SaaS, starting at early stage startups where she learned to do a little bit of everything. From paid media and content to ABM and sales follow up, those…

S1E6 How Small Teams Win Enterprise Marketing with Briana Palma

Jan 19, 2026 32m

Briana Palma is proof that small teams can win in enterprise marketing. She came into B2B by accident, with a background rooted in content and editorial work for consumer brands, before spotting an…

S1E5 Cutting Through AI Noise in B2B Marketing with Sunayana Vadassery

Jan 12, 2026 31m

Sunayana Vatassery built her career in sales, spending more than 15 years close to customers and the reality of what drives buying decisions. That background gave her a strong foundation for B2B…

S1E4 Predictive B2B Marketing for Brand Growth with Tim Weinheimer

Jan 06, 2026 34m

Tim Weinheimer has spent more than three decades working across both B2B and B2C marketing, leading teams at some of the most respected agencies in the industry. Today, he serves as Chief Marketing…

S1E3 How One Marketer Is Reframing B2B Storytelling with Tyler Dow

Dec 15, 2025 33m

Tyler Dow did not start his career planning to work in B2B marketing. After pursuing broadcast journalism and later moving into web development, he discovered a passion for telling clear product…

S1E2 How Demandbase Drives 90% of Pipeline with Kelly Hopping

Dec 08, 2025 44m

Kelly Hopping didn’t plan on a career in marketing. An unexpected reorg shifted her from product development into product marketing, and that twist set her on a path from B2C to leading B2B marketing…

S1E1 From Logistics to B2B Marketing Director with Leticia Rodriguez

Dec 01, 2025 23m

Leticia Rodriguez started her career in import-export nearly 19 years ago, never expecting that hands-on work in transportation and supply chain would later strengthen her approach to marketing. Her…

Introducing B2B Marketing Unlocked

Nov 25, 2025 0m Trailer

Welcome to B2B Marketing Unlocked, the podcast that helps CEOs, business leaders, and marketing executives unlock brand growth.In each episode, I bring on industry experts to share their journeys,…

Frequently Asked Questions

How many episodes does B2B Marketing Unlocked have?

B2B Marketing Unlocked has published 13 episodes since November 2025, covering topics in Business, Entrepreneurship.

Is B2B Marketing Unlocked still active?

B2B Marketing Unlocked is currently highly active with new episodes every 2 weeks. Average episode length is 33m.