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The State of DEIB: From Backlash to Business Alignment
In this episode of B2B No Bull, hosts Liz and Mark Brohan tackle the evolving—and increasingly messy—state of Diversity, Equity, Inclusion, and Belonging (DEIB). Joined by transformational growth…
The State of DEIB: From Backlash to Business Alignment
The State of DEIB: From Backlash to Business Alignment In this episode of B2B No Bull, hosts Liz and Mark Brohan tackle the evolving—and increasingly messy—state of Diversity, Equity, Inclusion, and…
Innovate Now: Because Your Competition Isn’t
In this episode of B2B, No Bull, hosts Liz Brohan and her brother Mark Brohan are joined by innovation veteran Richard Guha, whose 45+ year career spans four continents, multiple C-suite roles,…
Storytelling Still Sells: Why Marketers Need to Get Back to the Basics in the Age of AI
In this solo episode of B2B, No Bull, host Liz Brohan welcomes Lindsay Young, President of 3 Aspens Marketing, for a deep dive into why storytelling still matters in B2B—especially in an AI-saturated…
The Buyer Asked, You Didn’t Answer: Fixing the B2B Black Hole
In this episode of B2B No Bull, Liz and Mark Brohan dive headfirst into the “black hole of marketing” with returning guest Cindy Greenglass, President of Livingston Consulting Strategies. The…
The Evolution of PR: From Earned Media to Perceived Value
In this episode of B2B No Bull, Liz and Mark Brohan dive into the ever-evolving world of public relations in B2B marketing with veteran PR leader Randy Pitzer, who has spent over three decades…
Leverage Astrology to Your Benefit in Business
In this eye-opening episode of B2B No Bull, Liz and Mark welcome an unexpected but powerful ally for marketers: financial astrologer and former commodities expert Susan Gidel of Susan G Says. Susan…
From Rearview to Radar: The New Rules of Market Research
In this fast-paced episode, Liz and Mark sit down with Patricia Velasquez, B2B Strategy & Insights Lead at Google, to unpack how AI, automation, and real-time data are rewriting the rules of…
Part Two: Agentic AI for Marketers 101 — Handing Over the Steering Wheel
In this episode of B2B No Bull, hosts Liz and Mark Brohan welcome back Scot Wingo, co-founder of ChannelAdvisor and CEO of RefyBuy, for a deep dive into the implementation side of agentic AI.…
Part One: Agentic AI for Marketers 101 — Why Your Chatbot Isn’t Enough
In this fast-paced episode of B2B. No Bull., hosts Liz Brohan and Mark Brohan are joined by longtime tech innovator and “serial e-commerce troublemaker” Scot Wingo, co-founder of ChannelAdvisor and…
B2B Agency Trends: Evolve Now and Fix Client Pain Points
In this episode of B2B No Bull, hosts Liz and Mark Brohan sit down with Mark Schneider, Founder and CEO of RSW/US, to unpack the evolution of B2B marketing agencies—and the growing pains that come…
Selling Into the Boss: Why We Are Not Successful at It
In this lively episode of B2B No Bull, hosts Liz and Mark Brohan dig into one of the toughest challenges B2B marketers face: selling ideas into their own organizations. Why is it so difficult to get…
From Mad Men to Modern Men: Rescuing B2B from the Dustbin of Marketing History
From Mad Men to Modern Men: Reinventing B2B Marketing with Mark PickettOn this episode of B2B No Bull, Liz and Mark Brohan sit down with Mark Pickett, Co-Founder of The Black Phoenix Group, to…
Want Better Performance? Start Leading Like it Matters
Leadership isn’t about titles, it’s about showing up—and in today’s high-pressure business climate, that can make or break performance. In this episode of B2B No Bull, hosts Liz and Mark Brohan…
Ruth Stevens
Produced by: Flint Rock Art by: Brohan Productions Music licensed through: Flint Rock
Lori McDonald
Produced by: Flint Rock Art by: Brohan Productions Music licensed through: Flint Rock
CMO On Demand
In this insightful episode of B2B No Bull, hosts Mark, Mary and Liz welcome Klaus Werner, a seasoned marketing executive, to explore the evolving role of the fractional Chief Marketing Officer…
B2B Wake Up Call: How to Survive the Demanding Millennial Buyer
Welcome to of B2B No Bull! Hosts Liz Brohan, Mary Olivieri, and Mark Brohan are joined by Justin Racine - Principal, Unified Commerce Strategy at Perficient—for a dynamic conversation about how to…
Velinda Cox - From Stuck in the Past to Digital First: B2B Transformation Secrets
Welcome to episode #1 of B2B No Bull! Hosts Liz Brohan, Mary Olivieri, and Mark Brohan are joined by Velinda Cox—President of Sound Horizon LLC and former VP of eCommerce & Digital Transformation…
Frequently Asked Questions
B2B No Bull has published 19 episodes since June 2025, covering topics in Business, Marketing.
B2B No Bull is currently moderate with new episodes every 2 weeks. Average episode length is 32m.
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