B2B On Air
Joseph Lewin
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About This Podcast
Podcasting 2.0 Features
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Recent Episodes
Don't waste your time on podcast prep
Chapters 00:00 — Overcoming the Burnout of Podcast Over-Preparation 02:00 — Developing a Sustainable Repeatable Question Framework 04:05 — Enhancing Interviews with Metaphors and Personal…
Market research with podcasting
Chapters00:00 — Challenges of Traditional Market Research and Educated Guesses02:05 — Using Podcasts to Gain Unreserved Market Insights04:10 — Validating Product Offers and Converting ProspectsB2B On…
You have to be consistent!
Chapters 00:00 — The Essential Role of Consistency in Podcasting 00:35 — Fitting Content Creation into Life's Margins 01:15 — Prioritizing Cadence Over Production Perfectionism B2B On Air | Show…
Do people buy after coming on podcasts?
Chapters 00:00 — Podcasting as Networking at Scale 01:12 — Case Study: Converting a Guest into a Customer 02:25 — Analyzing Pipeline Conversion Statistics 03:05 — Strategic List Building and…
How Fast Does Podcasting Build Your B2B Reputation?
How Fast Does Podcasting Build Your B2B Reputation? (Podcasting for B2B Reputation Building)Joseph Lewin, The Podcast Launch Guy, breaks down exactly how fast a B2B podcast builds real industry…
Make friends by podcasting
Make Friends by Podcasting: The Real ROI of Podcasting for Relationship Building Joseph Lewin, The Podcast Launch Guy, breaks down why the best return from a B2B podcast is not a closed deal. It is a…
Introverts secret to growing a network
Chapters 00:00 — The Introvert’s Challenge in B2B Networking 02:00 — Podcasting as a Bridge to New Networks 04:15 — Scaling Relationships Through the Go-Giver Approach The Introvert's Secret to…
The Goldilocks Paradox
The Goldilocks Paradox: Solving the Brand vs. Revenue Dilemma in B2B Marketing Joseph Lewin, The Podcast Launch Guy, breaks down the Goldilocks paradox in B2B marketing: the tension between building…
Stories Close Deals Faster Than Facts
B2B Storytelling Techniques: How to Get Guests to Tell Stories That Build Trust and Close Deals Joseph Lewin breaks down why B2B storytelling techniques are the difference between a forgettable…
Have joy in the journey
Have More Joy in the Journey (B2B Marketing Joy) Joy is not a soft skill. It is a sales strategy. In this solo episode of B2B On Air, Joseph Lewin makes the case that having fun at work is one of the…
How to be a top 1% podcast
How to Be a Top 1% Podcast: The Math Behind Surviving Long Enough to Win Joseph Lewin, The Podcast Launch Guy, breaks down the survival statistics behind podcasting and gives B2B producers a clear,…
4 ways to prep for your podcast guests
4 Ways to Prep for a Podcast Guest (podcast guest preparation methods)Joseph Lewin, The Podcast Launch Guy, breaks down 4 podcast guest preparation methods that protect your time without sacrificing…
This Simple 3-Question Method Saves Hours of Podcast Pre
Stop over-preparing for guest interviews. In this solo episode, Joseph Lewin breaks down the exact 3-question podcast guest interview structure he uses across 45 B2B podcast launches. You will walk…
Don't Ask So Many Questions: Podcast Interview Preparation for B2B Hosts
Don't Ask So Many Questions: Podcast Interview Preparation for B2B HostsJoseph Lewin, The Podcast Launch Guy, breaks down the single prep mistake that slows down B2B podcasters and kills interview…
You are setting your podcast guest up for failure!
You Are Setting Your Podcast Guest Up for Failure (And How to Fix Your Podcast Guest Introductions)Most B2B podcast hosts open with the same question that kills momentum before the conversation even…
Don't sweat the haters.
Don't Sweat the Haters: Handling Online Hate Comments as a B2B PodcasterHate comments are part of the deal when your content starts reaching more people. In this solo episode, Joseph Lewin, The…
Create content that makes you cringe!
Create Content That Makes You Cringe (content creation growth)Joseph Lewin, The Podcast Launch Guy, breaks down why cringing at your old content is the clearest signal your skills are moving. In this…
You are no Joe Rogan, so keep 'em short!
You Are No Joe Rogan: The Case for Short-Form B2B PodcastingJoseph Lewin, The Podcast Launch Guy, makes the case for short-form B2B podcasting and why most hosts are killing their shows with long…
I'm awkward, but this event strategy saved me!
I'm Awkward, But This Podcast Event Networking Strategy Saved Me | B2B On AirNetworking at conferences is brutal if you're introverted. Joseph Lewin, The Podcast Launch Guy, who has helped launch 45…
Your thinking about podcast outreach all wrong
You're Thinking About B2B Podcast Outreach All Wrong (B2B Podcast Outreach Strategy)Joseph Lewin breaks down why most B2B hosts sabotage their own outreach before they ever hit send. In this solo…
Frequently Asked Questions
B2B On Air has published 102 episodes since August 2021, covering topics in Business, Education.
B2B On Air is currently highly active with new episodes every few days. Average episode length is 28m.
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