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Recent Episodes
29. Grazing vs Dabbling – The B2B PPC Management Framework That Stops Wasted Optimisation Time
Great ads management isn’t about doing more work. It’s about having the right system behind it. In this episode, Louis and Maelien explore why operational frameworks are essential for consistent,…
28. Don't Get Burned - B2B PPC Agency Red Flags Explained
Not all PPC agencies are created equal. In this episode, we break down the biggest B2B ad agency red flags — from overpromising and fake expertise to poor tracking, hidden data, account ownership…
27. The Many Hats of a Modern B2B Performance Marketer
You can’t master everything in B2B marketing- so what actually deserves your time? In this episode, Louis and Maelien break down the core skill sets that drive real performance when you’re stretched…
26. Top 5 (Anniversary episode)
It's 1 year since we launched the podcast so as a recap- here are the 5 lessons that actually moved the needle this year. From finding the right budget (and why spending less can cost you more) to…
25. Fix the Drop - How to recover from a B2B Google Ads performance drop without guesswork
Google Ads suddenly stops working? Lead volume drops, costs spike, and performance tanks overnight. Here’s how to diagnose and fix it fast. Learn a clear framework to pinpoint whether the issue sits…
24. [Topic Request] One Thing To Focus On in B2B Google Ads
Google Ads feels like a minefield, but most teams miss the two things that actually move performance. If you're spread too thin or unsure what to prioritise, this episode cuts it down to what…
23. Why B2B Marketing Data Enablement Leads to Better (And Faster) Decisions
Manual reporting draining hours from your week? Here’s how to automate the boring bits so you can focus on decisions that actually improve performance.Louis and Maelien unpack the idea of data…
22. Tracking Isn’t Telling You Everything - What your CRM misses in B2B lead attribution
Lead attribution headaches? You're not alone. In this sharp Curveball Clinic edition, Louis and Maelien tackle three real-world questions marketers face when CRM data and ad platform reports don't…
21. All Brands On Deck - The Real Reasons Behind Using Brand Search in B2B Ads
Brand search: smart strategy or budget drain? If competitors are bidding on your name, ignoring branded keywords could cost you leads. In this episode, Louis and Maelien unpack when to use brand…
20. Confessions of an agency owner: looking forward in 2026
Feeling the pressure to do more in 2026? This episode makes the case for doing better with less. Louis and Maelien pull back the curtain on Web Marketer’s internal strategy for the year…
19. Avoid the Testing Trap - How to Run B2B Landing Page Experiments Without Wasting Time or Budget
Struggling to run meaningful B2B landing page split tests without wasting time and budget? This episode breaks down how to build a high-impact testing schedule grounded in customer insight, not…
18. B2B Call Tracking in Google Ads – Stop losing high-quality leads to poor tracking setups
Inbound calls convert- but are you even tracking them? Most B2B marketers aren't. In this episode, Louis and Maelien reveal how poor call tracking setups waste high-quality leads and underreport…
17. Why B2B Lead Ads Fail - and how to build them for conversations (not just contacts)
Most B2B lead ads don’t fail because of the platform, they fail because they chase cheap leads with zero buying intent. In this episode, Louis and Maelien break down why standard lead gen playbooks…
16. AI in B2B Advertising – What it’s good at, where it falls short, and how to stay original
AI won’t steal your job, but it might flood your feed. In this episode, Louis and Maelien break down where AI adds real value in B2B marketing, and where it still falls short. You’ll learn how to use…
15. Improve B2B Lead Quality – The 6 hidden issues killing your lead-to-sale conversion rate
Bad leads waste time, hurt morale, and tank conversion rates. But most lead quality issues aren’t caused by one big mistake, they're caused by six small ones that stack up fast. In this episode,…
14. B2B Demand Gen vs Performance Marketing - Which Is Better?
Brand or performance – which side are you on? If your answer is either, you’re likely missing half the picture. In this episode, Louis and Maelien break down the false divide between demand…
13. B2B Social Media Marketing - Human-First Principles and Why The Funnel Is Failing
Funnels are failing - here’s what to do instead. In this episode, Louis is joined by Phil Treagus-Evans, founder of Giraffe Social and author of Human First Marketing, to unpack why the traditional…
12. B2B Ads Budgeting - Avoid overpaying for leads without ending up in scaling jail
If your ad budget’s too low, you’ll overpay for leads. Too high? Same problem. This episode shows you how to find your B2B “Goldilocks zone”. You’ll learn the ad spend thresholds for signs of life…
11. B2B PPC Strategy - Smarter Keywords, Tighter Audiences and Sharper Tracking in Google Ads
Targeting too broad? Tracking too vague? Keyword lists too shallow? This episode helps you fix all three. Louis and Maelien walk through how to build sharper B2B PPC campaigns -from crafting smarter…
10. Strategy Before Spend – Build a data-backed B2B advertising strategy for SMEs
Struggling to build an ad strategy that actually converts? Most B2B SMEs jump straight to spend—this episode shows you what to do first. Louis and Maelien unpack the first three steps of Web…
Frequently Asked Questions
B2B Performance Marketing Podcast has published 30 episodes since April 2025, covering topics in Business, Marketing.
B2B Performance Marketing Podcast is currently highly active with new episodes every 2 weeks. Average episode length is 11m.
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