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Recent Episodes
How to drive revenue with video testimonials | Dustin Tysick (Testimonial Hero)
In the final episode of the year, Dustin Tysick, VP of Revenue at Testimonial Hero, presents a 10-minute masterclass on mastering the art of selling through video testimonials. He shares a…
The ultimate B2B email deliverability blueprint | Nikita Byakadarov (Maildoso)
In this episode, Dustin sits down with Nikita Bykadarov, co-founder of Maildoso, to break down the ultimate blueprint for B2B email deliverability. They explore how improving email outreach…
How to run a profitable agency | Marcel Petitpas (Parakeeto)
..In this episode, discover the secrets to running a profitable agency as Dustin interviews Marcel Petitpas, CEO of Parakeeto and a leading expert in agency operations. They uncover the biggest…
Is attribution really dead? | Emir Atli (HockeyStack)
This week, Dustin welcomes Emir Atli, Co-Founder and CRO at HockeyStack, to explore the future of B2B marketing. They discuss why attribution is becoming obsolete, the power of signal-based sales…
How to make 30-second Sales videos that actually convert | Chris Bogue
In this episode, learn how to make B2B sales videos that actually convert as Dustin interviews Chris Bogue, a video expert and improv comedian. They discuss the crucial role of video in B2B sales,…
The truth behind gifting in B2B | Kris Rudeegraap (Sendoso)
In this episode, Dustin interviews Kris Rudeegraap, Co-CEO and Co-Founder of Sendoso, to discuss the innovative role of gifting in B2B sales. They explore how personalized gifting can enhance…
How to build a winning B2B research strategy | Ryan Paul Gibson (Content Lift)
In this episode, Dustin interviews Ryan Paul Gibson, Founder of Content Lift, to explore the art and science of customer research in B2B. They dive into the essential strategies for conducting…
How to fix broken B2B sales, drive profitable growth & win | Scott Marker (MCA²)
In this episode, Dustin sits down with Scott Marker, a seasoned expert in B2B sales, Founder of MCA², and author of Broken: How To Fix B2B Sales, Drive Profitable Growth & Win. Together, they…
The do’s and don’ts of RevOps | Sean Lane (BeaconGTM)
In this episode, Dustin Tysick and Sean Lane, founding partner at BeaconGTM, explore the essentials of Revenue Operations (RevOps). Discussing the ideal timing and mindset for implementing RevOps,…
How to build a brand the right way | Gwen Lafage (Sinch)
In this episode, we welcome Gwen Lafage, VP Marketing, Global Brand and Content at Sinch, to discuss all things brand. Gwen shares her definition of brand as reputation and perception, explaining why…
The balancing act of creativity and strategy in Marketing | Naomi Soman (Similarweb)
This week, Naomi Soman, Senior Copywriter at Similarweb, joins Dustin to discuss the importance of balancing creativity and strategy in Marketing and why understanding your target audience and their…
All the mistakes you should avoid in Marketing for SaaS | Derek Gerber (Power)
In this episode, Derek Gerber, Director of Growth B2B Marketing at Power Digital Marketing, joins the show to discuss the most common mistakes SaaS companies make, such as over-engineering solutions…
The creator economy in B2B | Christine Göös (The Shelf)
Christine Göös, Head of Marketing at The Shelf, joins Dustin to discuss the evolving landscape of influencer marketing and the creator economy in the B2B space. They go in detail into the convergence…
What is a Founder brand? | Shannon Curran
This week, Shannon Curran, Fractional CMO for Founder-led Tech Companies, joins Dustin to explore the concept of a 'founder brand' and its significance in B2B marketing, particularly for early-stage…
SEO needs to generate revenue | Sam Dunning (Breaking B2B)
This week, Dustin chats with Sam Dunning, Founder at Breaking B2B, about effective SEO strategies tailored for B2B SaaS businesses. They cover the shift from traditional SEO metrics to focusing on…
Unlocking customer-led growth | Georgiana Laudi (Forget The Funnel)
Georgiana Laudi, Co-Founder & CEO at Forget The Funnel, joins Dustin on this week's episode to discuss the concept of customer-led growth. They delve into the importance of understanding your…
How to scale cold emails strategically | Ryan Doyle (Sales.co)
In this episode, Dustin chats with Ryan Doyle, Chief Vibes Officer & Advisor at Sales.co, to discuss the intricacies of cold email marketing and sales outsourcing. They explore why prematurely…
Why leads don’t matter | Sarah Reece (Orum)
Sarah Reece, Director of Demand Generation at Orum, joins Dustin on this week's episode to discuss why you should focus on revenue over leads. They dive into the intricacies of balancing brand…
From product-market fit to platform-market fit: the 3P framework | Tim Hillison (Entry Point 1)
This week, Dustin chats with Tim Hillison, Founder and Chief Marketing Officer at Entry Point 1, about the 3P's framework for achieving market fit: problem market fit, product market fit, and…
You need to treat your salespeople better | Ashleigh Early (Other Side of Sales Consulting)
Ashleigh Early, CEO at Other Side of Sales Consulting, joins Dustin on this week's episode to discuss the critical topic of how to treat salespeople and why it truly matters. She explores the…
Frequently Asked Questions
B2B Revenue Leaders has published 111 episodes since October 2022, covering topics in Business, Marketing.
B2B Revenue Leaders is currently dormant with new episodes weekly. Average episode length is 26m.
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