B2B Sales Blueprint
Firmable
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About This Podcast
The B2B Sales Blueprint is a podcast hosted by Paul Perrett, Co-founder and Co-CEO of Firmable, created to address the lack of transparency within the sales and go-to-market community. The show was born out of Paul’s frustration that professionals in these fields aren’t sharing their real stories - particularly around what works, and more importantly, what doesn’t.
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Recent Episodes
Episode 6: How Scotty Freeman identifies top sales talent (before anyone else does)
Most founders think sales hiring is hard because the talent pool is thin. Scotty Freeman (Apprento) thinks the real problem runs deeper — we don't know what we're hiring for, we fall for the person…
Episode 5: Booked meetings are vanity. Stop counting them.
Most sales teams measure booked meetings, celebrate connect rates, and throw junior hires at their outbound motion – then wonder why pipeline is dry. Ricky Pearl from Pointer Strategy has been inside…
Episode 4: Modern go-to-market is broken. Here’s how to fix it with Paul Perrett.
It’s never been easier to do outbound.And never harder to make it work.Most sales teams aren’t struggling with effort.They’re struggling with focus.Outbound is noisier than ever.Response rates are…
Episode 3: From the ground up to scale: lessons from building a B2B revenue engine in APAC with Chris Perrine
Most sales teams aren’t losing deals.They’re never even in them.Buyers now ask, get answers, and decide before your sales team even knows they exist.In this episode of The B2B Sales Blueprint, Paul…
Episode 2: What got you to $10k deals won’t get you to $250k with Luke Williams
What does it really take to build and lead high-performing sales teams across multiple markets?In this episode of B2B Sales Blueprint, Paul Perrett sits down with Luke Williams, Vice President,…
Episode 1: From Aconex to Firmable: Why Leigh Jasper built again
In this debut episode, Paul Perrett sits down with his long-time “partner in crime,” Leigh Jasper - Co-founder of Firmable and Aconex. Leigh shares his journey from being a self-described “naive”…
Frequently Asked Questions
B2B Sales Blueprint has published 6 episodes since February 2026, covering topics in Business, Entrepreneurship.
B2B Sales Blueprint is currently highly active with new episodes monthly. Average episode length is 39m.
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