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About This Podcast
Engineering and B2B manufacturing companies create brilliant things. They just don't always shout about it. B2Be Different Co-Founders Samantha & Steve are here to change that.
In season 1, we will also dig into the top two issues in the industry, skills and sustainability, with conversations featuring some of the great people in the industry looking to solve problems.
Plus, Samantha & Steve share the marketing strategies that actually work when you're selling complex solutions to informed buyers. Because playing it safe isn't getting you noticed, and you deserve better than bland. Ready to B2Be Different?
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Recent Episodes
Episode 15 - sustainability with Stephen Hall
In this episode on sustainability, Samantha spoke with Stephen Hall, Managing Director of Rautomead, about how sustainability has been in their DNA since 1978 when they started their continuous…
Episode 14 - Jose Hernandez on the Skills Gap
In this episode on the skills gap in engineering & manufacturing, I spoke with Jose Hernandez from the National Manufacturing Institute of Scotland (NMIS) about how they're addressing both the…
Episode 13 - Samantha's passion for the sector
This week, the tables were turned on Samantha as she was interviewed by Steve about her journey into marketing for B2B manufacturing and engineering, why she's passionate about the sector, and the…
Episode 12 - Rob Jenkinson: Sustainability at SKF
In this episode on sustainability in the sector, Samantha spoke with Rob Jenkinson, Net Zero Program Manager at SKF, about their comprehensive global approach to sustainability across business,…
Episode 11 - Natasha Pell on skills
In this episode exploring skills from a different angle, Samantha spoke with award-winning graduate Natasha Pell, who studied mechanical engineering at Strathclyde, hearing the talent's perspective…
Episode 10 - B2B Vs B2C marketing
In this episode, Steve and Samantha explored the similarities and differences between B2B and B2C marketing, what engineering and manufacturing businesses can learn from consumer brands about…
Episode 9 – sustainability with Jamie Burns
In this episode, we are looking at sustainability in engineering & manufacturing again. Samantha spoke with Jamie Burns from Ailsa Reliability Solutions about how reliability, accurate…
Episode 8 - Skills with Natasha Kinnear of Primary Engineer
In this much-anticipated episode exploring skills in the sector, Samantha spoke with Natasha Kinnear from Primary Engineer, an organisation mentioned by multiple previous guests. Natasha explained…
Episode 7 - employer branding
This episode is a crossover between a marketing episode and a skills gap episode. Steve and Samantha discussed why employer branding is often overlooked in engineering and B2B manufacturing, despite…
Episode 6 - sustainability with Dave Pearson
In this episode exploring sustainability in the sector, Samantha spoke with Dave Pearson from Star Refrigeration about how they've embedded the UN Sustainable Development Goals into their business…
Episode 5 - the skills gap with Kat Culyer
In the second episode covering the skills gap in the engineering & manufacturing sector, Samantha spoke to Kat Culyer of Equal Engineers about why diversity is essential to addressing the skills…
Episode 4 - making your complex simple
Engineering and B2B Manufacturing products are often complex by their very nature. So how do you get your message across in a simple and engaging way? Co-Founders Stephen Judge and Samantha Tonge…
Episode 3 - sustainability with Keri Craig
In this first episode exploring sustainability in the sector, I speak with Keri Craig from Interflon Scotland about how good lubrication practices can unlock sustainability goals, from reducing waste…
Episode 2 - the skills gap with Mhairi Brown
In this first episode exploring skills in the sector, I speak with Mhairi Brown from Skyland Aviation about the engineering and manufacturing skills crisis and why we need collaborative solutions…
Episode 1 introducing B2Be Different and your top challenges
In the first B2Be Different vlog and podcast, Co-Founders Stephen Judge and Samantha Tonge were interviewed by agency consultant Chris Morris about who they are, why they launched B2Be Different, and…
The B2Be Podcast - coming soon
Our new podcast for the engineering & B2B manufacturing sectors is launching on the 7th of January, so watch this space! We'll be covering marketing advice, how we fill the skills gap and…
Frequently Asked Questions
B2Be Different - Engineering your brand for success has published 15 episodes since January 2026, covering topics in Business, Marketing.
B2Be Different - Engineering your brand for success is currently highly active with new episodes weekly. Average episode length is 24m.
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