Back on T-R-A-C-K
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Recent Episodes
S14E223 AI Search Is Rewriting Marketing | Evan Patterson
Google just changed the rules of search — and most brands aren’t ready for what comes next.In this episode of Back on T-R-A-C-K, Kerry Guard and Evan Patterson unpack the massive shift happening…
S14E222 Why Pipeline Perception Is Breaking Sales & Marketing Alignment | Kris Anderson
Pipeline isn’t just a number — it’s a perception problem.In this episode of Back on T-R-A-C-K, Kris Anderson breaks down why sales and marketing teams often struggle to align around the pipeline,…
S14E221 From Founder-Led to System-Led Growth
Most growth strategies are boring. Theresa Potratz’s strategy is "unhinged"—and it works.From managing $2M budgets in AI robotics to hosting a top 10% global podcast about weird history, Theresa…
S14E220 Stop Hiding: How to Turn Expertise into Authority
Most leaders are great at what they do, but terrible at telling the world about it.They have the expertise, but they lack the Authority Asset.In this episode of Back on T-R-A-C-K, Scott Turman, CEO…
S14E219 Turning Complexity Into Clear Marketing | Aerin Paulo
Most early-stage marketing doesn’t fail because of effort.It fails because complexity isn’t translated into clarity.In this episode of Back on T-R-A-C-K, I’m joined by Aerin Paulo, a marketing…
S14E218 Kelly O'Dwyer-Manuel on Analyst Relations and Winning the Enterprise Market
Being "technically right" doesn't mean you'll win the market.In the world of enterprise tech and security, the bridge between a great product and a market leader is built by Analyst Relations.In this…
S14E217 Why Your ICP Matters More Than Your Marketing Tactics | Yehuda Cagen
Most B2B marketing doesn’t fail because of tactics — it fails because of targeting.In this episode, Yehuda Cagen breaks down why a strong Ideal Customer Profile (ICP) is the foundation of effective…
S14E216 Lee Moscowitz on Growth vs Demand and Marketing’s Role in Pipeline
They view it as a "sunk cost" or a series of buttons to push, rather than a long-term investment.In this episode of Back on T-R-A-C-K, Lee Moscowitz, growth marketing expert and host of the Sassiest…
S14E215 AI Is Reshaping Agencies — Why Expertise Still Wins | Kerry Guard
AI is changing the agency world fast — but not always for the better.In this episode, Kerry Guard joins the conversation to unpack what AI is really doing to agencies, search, and marketing strategy.…
S14E214 Aaron Smillie on 3D Brand Worlds, Motion, and Creative That Drives Growth
In this episode of Back on T-R-A-C-K, Aaron Smillie talks about how motion, 3D, and brand strategy can drive real growth—without heavy campaigns that waste budget.In this conversation, we’ll…
S14E213 The Hidden Cost of Messy Marketing
Most businesses don’t stall because they run out of ideas.They stall because clarity slips.In this episode of Back On T-R-A-C-K, Charlie Sells, founder of Clarity Over Everything, talks about the…
S14E212 Turning Complex Products Into Clear Stories with Marlena Sarunac
In this episode of Back on T-R-A-C-K, we sit down with Marlena Sarunac, Fractional CMO and Founder of The Company Advice, to explore how startups market complex products in emerging…
S14E211 Jenna Nelson on AI Automation, Scaling Smart, and Protecting Brand Voice
In this episode of Back On T-R-A-C-K, we’re joined by Jenna Nelson, Founder of HerAIgency, to talk about AI, automation, and what it really takes to scale without burning out.Jenna works with female…
S14E210 Zachary Walker on Social Media. The land of the algorithms.
On this episode of Back on T-R-A-C-K, we’re diving into social media algorithms. The blessing and the curse of modern marketing. When it works, you reach exactly the right audience.When it doesn’t,…
S14E209 Robyn Goldenberg on Sustainable Growth, Team Capacity, and Smarter Scaling
If growth requires more from you every year, something’s off.In this episode of Back on T-R-A-C-K, Robyn Goldenberg, President of Strategy Leaders, shares how she helps owner-led and mid-sized…
S14E208 Michele Nieberding on AI Hype, Buyer Trust, and Product Marketing Clarity
Everyone says their product is “AI-powered.”But… is it really?On this episode of Back on T-R-A-C-K, Michele Nieberding, Director of Product Marketing, AI at Treasure Data, breaks down what’s real…
S14E207 Laura McAliley on GTM Clarity, Founder Messaging, and Early-Stage Growth
In this episode of Back On T-R-A-C-K, Laura McAliley, Founder & Fractional CMO at Pebble Marketing, breaks down how she helps pre-seed to Series A companies build GTM clarity that supports both…
S14E206 Kathie Johnson on GTM Strategy, Fractional Leadership, and Scaling with AI
Scaling marketing isn’t about doing more.It’s about doing the right things at the right time.In this episode of Back on T-R-A-C-K, Kathie Johnson — Founder & CMO of Accel Growth Partners — shares…
S14E205 Jess Vigorito on Content-Led GTM, Sales Alignment, and Community Growth
Content doesn’t fail.Misalignment does.In this Back on T-R-A-C-K episode, Jess Vigorito shares how she builds content-led GTM strategies that drive real business impact through sales alignment,…
S14E204 The 2026 Marketing Ops Playbook with Quincy Johnson
Is your marketing actually driving revenue, or just making noise?We’re getting "Back on T-R-A-C-K" with Quincy Johnson, a Marketing Ops expert who helps startups and small businesses turn chaotic…
Frequently Asked Questions
Back on T-R-A-C-K has published 225 episodes since October 2019, covering topics in Business, Entrepreneurship.
Back on T-R-A-C-K is currently active with new episodes weekly. Average episode length is 49m.
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