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Recent Episodes
S7E235 Why Outdoor Brands Still Get Social Wrong | Former Head of Social at Columbia
Laura Jastram-Wrend joins Cole live at the HikeExpo to discuss what most outdoor brands are still getting wrong about the power of social. Laura breaks down why social should no longer be treated…
S7E234 Save $10,000 a Month With Organic
Cole hit the floor at the HikeExpo to interview founders about the reality of running social at a small brand. Is there an alternative to spending $10,000 a month on paid ads in a small business…
S7E233 Brand Is Social, Social Is Brand: How Outdoor Brands Can Rethink Social Media
Maren Hamilton, former Head of Social at The North Face and current Director of Global Brand and Community at popFly. We break down her core thesis: brand is social and social is brand. Maren shares…
S7E232 Resilient Brands Build Audiences
Resilient businesses are built by building an audience. In this solo episode, Cole Heilborn challenges the assumption that people inherently care about brand campaigns, product launches, or…
S7E231 How DECKED Is Trying To Balance Brand and Performance
In this episode, Greg Randolph, VP of Marketing at DECKED, and Bridget Noonan, Senior Brand Director at DECKED, break down one of the biggest tensions in modern marketing: brand vs performance. We…
S7E230 Great Creative Doesn't Start With The Algorithm
What is the value of great creative, and what happens when brands let marketing metrics dictate the work before the idea is even fully formed? In this episode, Cole sits down with Rafael Oliveira,…
S7E229 How to Stand Out When Everyone Has the Same Origin Story
Episode Description Most outdoor brands share a similar origin story: a founder identifies a need in the wild, builds a product in a garage, and grows a company from there. But as brands scale and…
S7E228 Are Brand Impressions Irrelevant?
Episode Description In this episode, host Cole Heilborn sits down with Ryan Watson, CMO and COO at MTNTOUGH Fitness Labs, to unpack a hot take that should make every outdoor marketer pause: brand…
S7E227 Navigating Change: Chris Burkard on Creativity, Risk, and Authenticity
In this episode (initially aired on June 18th, 2025), Cole sits down with Chris Burkard—photographer, creative director, adventurer, and storyteller. Chris shares his unique perspective on navigating…
S7E226 Why "Brand" Has Lost Its Meaning
Every company has a brand, but very few have built one intentionally or with differentiation. We use the word "brand" interchangeably with "company," when in reality most companies have never done…
S7E225 Brand Marketing is a Comfortable Lie Without Product Marketing
Does the outdoor industry overindex on brand? Alex Maier, President of OnWater, joins the show to challenge one of the outdoor industry's biggest assumptions: that brand marketing alone drives…
S6E224 2025, The Year that Almost Broke Us
2025, almost broke Port Side as a company. But we've grown, grown some more and have rebuilt the business from the ground up. In this episode, Cole shares a raw behind the scenes look at year and the…
S6E223 Get Lazy, Get Dropped: Inside SATISFY's Brand + Content Strategy
Daniel Groh, Chief Brand Officer at SATISFY, breaks down how the brand builds an emotion-first running world that turns casual observers into true fans. He explains why Satisfy treats people as…
S6E222 Why Brand Belongs in Product Development
Shelby Rossi, global brand manager for goggles and helmets at Oakley, digs into what happens when brand and marketing plug into the product development process from day one. Using WTR ICON, Oakley's…
S6E221 Creatives Aren't Commodities: Red Bull's Chris Whitten
In this episode, Cole sits down with Chris Whitten, Senior Production Manager at Red Bull, to unpack what separates irreplaceable creatives from the rest. Chris shares lessons from his journey…
S6E220 How Passion Blinds Brands to Strategy
In this solo episode, Cole Heilborn breaks down the differences between a strategist and a filmmaker. When content underperforms, brands often point to the creative execution, but more often than…
S6E219 Why Your Campaigns and Branded Content Aren't Working
Some brands treat branded content and campaigns as separate things, one emotional or value-driven, and the other transactional. But what happens when they work together? In this episode, Trent…
S6E218 Brand Is Social, Social Is Brand: How Outdoor Brands Can Rethink Social Media
Maren Hamilton, former Head of Social at The North Face and current Director of Global Brand and Community at popFly. We break down her core thesis: brand is social and social is brand. Maren shares…
S6E217 Respect Your Audience
Cole shares a quick reminder about respecting your audience. Ask yourself: Does this provide value? If not, don't hit publish. About: This podcast is produced by Port Side, a creative production…
S6E216 Experience a New High: The Strategy Behind Altra's Latest Campaign
Altra's Head of Marketing, Reyna Alishio, and Backbone Media's Senior Director of Strategy, Andy Ralston, take us behind the brand's seasonal campaign, Experience a New High. We unpack the core…
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Backcountry Marketing has published 236 episodes since July 2019, covering topics in Business, Marketing.
Backcountry Marketing is currently highly active with new episodes every 2 weeks. Average episode length is 46m.
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