Bad Community Advice
Seth Resler of Community Marketing Revolution
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"Make It Easy for People to Join Your Club"
A documentary about civic decline does not sound like obvious movie material—until Join or Die turns Bowling Alone into a surprisingly urgent conversation about why Americans have stopped showing up…
"Build a Freemium Community"
“Let people try your community for free first.” It sounds smart—especially if you’ve seen free trials work for software, courses, and subscriptions. But according to Bri Leever, that logic breaks…
"If Your Members Aren't Engaging, Try Harder"
When your community feels like a ghost town, the instinct is to post more, prompt more, push harder. But that’s often the fastest path to burnout. In this episode, Seth talks with Carrie Melissa…
"Don't Worry About ROI, Just Build."
“Don’t worry about ROI. Just keep building.” That advice sounds supportive—until the budget tightens, leadership changes, or someone asks you to justify your job. In this episode, community…
"The Onboarding Setup Can Wait"
“Don’t worry about onboarding until after launch.” That’s the kind of bad advice that can doom your community before it even gets off the ground. Community strategist Heather Angel joins host Seth…
"Metrics Don't Matter"
You can’t manage what you don’t measure—and that includes your community. Community strategist Catherine Hackney, Principal of Confident Communities Consulting, has seen too many organizations skip…
"Community Marketing Doesn't Work"
“Community marketing doesn’t work.” That’s the bad advice that shaped the career of Andy Claremont, Head of Ecosystem and Community at Glide—and it couldn’t have been more wrong. In this episode,…
"Hit Your Numbers With Gamification"
What happens when brands mistake transactions for relationships? Christina Garnett says that’s where community efforts often go wrong. A fractional Chief Customer Officer and CX strategist, Christina…
"Build a Community to Grow Your Audience"
Chasing community might not be the best move for every content creator. Arielle Nissenblatt, Head of Community and Content at Pinwheel by Audily, has seen countless podcasters dive in only to…
"Ignore the Lurkers"
In most support communities, a small group of vocal members dominates the conversation—while the vast majority quietly lurk in the background. It’s easy for community managers to focus on the loudest…
"You Need a Thick Skin"
Conflict is part of community management—and so are difficult members. So you just need a thick skin, right? Not quite. David DeWald, Community Manager at Ciena, joins Seth Resler of Community…
"If You Build It, They Will Come"
Too many community builders spend months—or even years—designing the “perfect” online space, only to open the doors and find no one there. Todd Nilson, Community Strategist at Clocktower Advisors,…
Promo: Bad Community Advice
Seth Resler asks community building professionals about the worst advice they ever received and why it doesn't work.
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Bad Community Advice has published 13 episodes since July 2025, covering topics in Business, Entrepreneurship.
Bad Community Advice is currently highly active with new episodes monthly. Average episode length is 34m.
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