Badass Empires
Rosie McCarthy
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Recent Episodes
The Badass 2026 Business Vision
My word for 2025 was "buffer." My reality? SURVIVAL. I spent six months averaging 20 hours a week. I was sick for four months straight. I moved house. Started a massive renovation. Went to France.…
Monetising Your Expertise
I'm not special. I haven't done anything interesting. This is what Stephanie told me when I asked about her business ideas. And I'm calling bullshit. Because here's the truth: Every single person on…
How “Authentic” Do You Really Need to Be?
I spent $15,000 USD on a 12-week coaching experience with one goal: to become more authentic in my content. No materials. No curriculum. No frameworks. Just one conversation per week. And here's what…
Private vs. Group Coaching vs. Courses
Everyone says you need to "scale" your business. But what does that actually mean? And more importantly, should you? Jenny and I are getting real with you today about the three main business models…
Content That Actually Converts (Not Just Gets Likes)
"What content should I be posting to sell?" It's the question we get asked more than any other. And with every platform changing constantly, the algorithm shifting, and AI making "educational…
Saying No to $35K: When to Fire Clients & Raise Your Rates with Faith Chang
What does it really take to build a personal brand business from scratch? In this episode, I'm sitting down with Faith Chang from Leadership Moxie—a former Badass Empires client who went from…
Authentic vs. Oversharing: Where to Draw the Line
How much of your soul do you need to sell to build a personal brand? Plot twist: way less than you think. In this game-changing episode, Jenny and I break down exactly how I built three wildly…
What the F*ck Should You Charge? (The Honest Answer)
Let's talk about the elephant in the room: your prices are probably too low. In this brutally honest episode, Rosie's pulling back the curtain on her complete pricing evolution - from charging $150…
The Engagement Emergency: Why Your Content Isn't Connecting
From vanilla to viral - how to make your audience actually care. Feeling like the algorithm has a personal vendetta against you? Same, badass. Same. This week, we are serving up some much-needed…
The Badass Empires Comeback Story (And Why Everything's Changing)
Welcome back to the Badass Empires podcast! We're officially back with a brand new format and co-host Jenny joining the conversation. In this relaunch episode, Rosie opens up about why the podcast…
How to Protect Your Empire: Trademarks, Copyright & IP 101 with Nadine Bedwan
You’ve built something incredible. You’ve poured your soul into your content, your programs, your frameworks, your brand. But what happens when someone copies your work… or your entire business…
Frances Cook on Hitting Rock Bottom, Starting Over & Building a Media Empire that QUADRUPLED Her Income
Imagine spending years pouring your heart and soul into a passion project that became a household name, only to have it ripped away from you right before you’re due to go on maternity leave with your…
Stop Being A Fraud.
Ever feel like a total fraud? Same. This week’s episode is for anyone who’s felt the pull to shrink back, stay quiet, or second guess whether you’re really qualified to be doing this work. Let’s get…
A Love Letter to The Person About to Give Up
Feeling like it's not working? This one's for you. This week’s episode is a love letter - not the mushy kind, but the kind that reaches through your earbuds, gives you a hug, and reminds you that…
Why You Can Copy My Content and Courses but Not My Level of Success
Let’s talk about copy cats (not the cute kind 🐱). Today, I’m unpacking a topic that’s both frustrating, and fascinating - why copying someone else’s content, courses, or strategy will never bring you…
The most LUCRATIVE industry & skillset to leverage right now
Want to escape the corporate grind? Craving flexibility and freedom? This episode is for you. I am going to talk you through one of the fastest growing, most LUCRATIVE industries to build a career…
How to Charge $1500+ as a New Coach (Increasing Value Perception)
Think charging premium prices as a new coach is impossible? I’m here to tell you that it can be done! The secret to commanding higher rates isn't about your years of experience or what certificates…
The PSYCHOLOGY Behind Scroll-Stopping Content (Get More Views!)
Want to know why some content creators seem to effortlessly attract thousands of views while others struggle to get noticed? Here's the thing: being amazing at what you do isn't enough if nobody can…
Becoming a Self-Made Millionaire in 5 Years: My Story
Want to peek behind the curtain of what it really takes to become a self-made millionaire? Not the highlight reel version - the actual, messy, real-life journey? In this totally transparent episode,…
How Te Kahukura Went From Broke Uni Student to Successful Business Owner & Financial Literacy Coach (At the Age of 18!)
From a broke university student who knew nothing about money to becoming a successful mindset and business coach who’s helping thousands of people build businesses and lives that they love - you’re…
Frequently Asked Questions
Badass Empires has published 71 episodes since January 2024, covering topics in Business, Careers.
Badass Empires is currently dormant with new episodes weekly. Average episode length is 39m.
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