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About This Podcast
Hosted by Envy’s own Billy Cina, this B2B marketing podcast dives into the real, unfiltered conversations happening in boardrooms (and bedrooms), Slack channels, late-night strategy sessions and the water coolers. Whether you're building a tech startup, figuring out how to turn your marketing into actual revenue (what a concept), or looking to scale, we’ve got you covered.
Expect candid banter with CMOs, VPs, and marketing leaders who know a thing or two about growing pains and what it takes to hit ambitious growth goals.
Zero buzzwords, fluff, or corporate non-sense, guaranteed.
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Recent Episodes
S1E30 How NOT to fail the First 5 Minutes of a VC Pitch? Billy Banters with Grove Ventures's Vicky Books
In this episode of Banter with Billy, Billy sits down with Vicky Books, Director of Marketing at Grove Ventures, to break down what actually happens when a founder walks into a pitch meeting.From…
S1E29 What Will Marketers of the Future Look Like? 🔮 Envy's Billy Cina Banters w/ Kris Rudeegraap
Is AI actually replacing marketers… or that's just good ol' FOMO?In this episode of Banter with Billy, Marketing Envy's Billy Cina sits down with Sendoso's CEO Kris Rudeegraap to to talk all things…
S1E28 Reddit as a GTM Engine? Envy's Billy Cina Banters with Olena Bomko
Reddit is the most underrated B2B marketing channel right now. There, we said it!And in this episode of Banter with Billy, Envy's own Billy Cina sits down with Olena Bomko to discuss how product…
S1E27 Everyone's hiring or job-hunting... no one's happy 🥵 Job market w/ Beth Katzman & Adi Blecher
This isn’t another “AI is taking our jobs” conversation. This banter episode with Adi Blecher, VP Marketing at Wisor.AI and Beth Katzman, global recruitment expert, is a grounded look at how hiring…
S1E26 Running a B2B Influencer Pilot Like a Pro with Vector's Jess Cook
If you think influencer marketing is only for B2C brands, think again.If you think influencer marketing is only for B2C and maybe B2B mega-brands, think again. Cause Vector just proved that it can…
S1E25 Enough with the AI hype... Danit Ben Simon shares AI tools that will actually help your GTM
Everyone’s talking about “AI for marketing,” but few can show how it really drives revenue.In this session, Danit Ben Simon (Head of Demand Gen at Vendict) joins Billy to break down how she uses AI…
S1E24 Your Tech Buyers Know More About Your Product Than You Do... With Santosh Sharan
In this no-BS conversation, Envy's own Billy Cina sits down with Santosh Sharan, Co-Founder of Zeer AI, to dissect why traditional B2B go-to-market strategies are crumbling, and what’s replacing…
S1E23 How to Get a Non-Believing CEO to Understand Marketing Attribution with Rand Fishkin
Convincing a CEO that marketing matters (without perfect attribution data) can feel impossible. In this conversation, I asked Rand Fishkin, co-founder of SparkToro, why most attribution models…
S1E22 For the Love of Customer Marketing with Gaby Young
We all love our customers. OK most customers. And we definitely all want more customers. We all understand that keeping and growing current customers is far more cost effective than acquiring new…
S1E21 WTF Is a Data Scientist? And Why Marketers Should Care? Rotem Pinchover Answers Billy Cina's Questions
What do data scientists actually do... and how is AI already reshaping their role?In this episode of Banter with Billy, we sit down with Rotem Pinchover, Senior Data Scientist at Intuit, to pull back…
S1E2 How to do brand awareness on a budget? Marketing Envy's Billy Cina talks to Shiri Katalan
There's A LOT of talk around brand right now, but it's for good reason, because...No one will click on your demo ads if they don’t know your brand.No one will give you their email address just to…
S1E1 Does #ABM deserve all the hype? Hear from Billy Cina and Pe'era Feldman
Nowadays, everyone talks about ABM as a methodology that solves all your problems. We get it. We recommend ABM ourselves – but ABM motions aren't anything new, and they're not one solution to all…
S1E3 Billy Cina and Helen Gottstein, Loud and Clear, talk about AI tools for public speaking
Is AI stepping up to take over the art of public speaking? The "traditional" coaching world is facing a new challenger: AI tools that promise to improve your speaking skills from your laptop.With…
S1E4 Billy Cina talks to Dani Peterman about CREATIVITY in the workplace
Think creativity is just a talent you’re born with? Think again. Building a creative team isn’t just about hiring “naturally creative” people—it’s about fostering a culture that sparks new ideas…
S1E5 Why isn't everyone testing their messaging? Marketing Envy's Billy Cina talks to Wynter's Peep Laja
Billy Cina has been talking about Wynter for ages. And now she gets to talk to the brains behind the platform.Why aren't all marketers testing their messaging? Are we saving time & money, or on…
S1E20 300 Pitches by 10AM: Why Your PR Isn't Working With Dafna Presler & Leron Kornreich
Can’t you just WhatsApp TechCrunch???Well... No, you cannot.In the latest episode of Banter with Billy, Envy's own Billy Cina sits down with PR powerhouse Leron Kornreich of Si14 Global Comms and…
S1E6 Is sales + marketing alignment ever possible?? Romi Davidor explains
Is sales and marketing alignment truly possible—or is it the mythical holy grail of B2B tech? 🤔For this conversation, Billy Cina invited no one than Romi Davidor, Senior Marketing Manager at Fiverr…
S1E10 Is AI Making Marketers Dumber? With Yoel Knoll
Yoel Knoll from Cybord join Billy Cina to debate whether marketers are losing their edge in the age of AI. Are we sacrificing creativity for convenience? Are bland, repetitive strategies the fault…
S1E11 Unleashing Avatars Into Your Marketing Funnel With Tomer Zuker
Two of the things 2025 will bring are more videos and more personalisation. But who has time for those?!Well, with AI avatars, you don't need that much time. That's why Billy Cina invited D-ID's…
S1E12 Is a Gartner Subscription Really Worth It? Billy Cina Asks Michael Yehoshua
In this episode of Banter with Billy, Billy Cina sits down with Michael Yehoshua, CMO of WiseStamp, to tear apart the myths, realities, and outright frustrations of the Gartner Magic Quadrant. They…
Frequently Asked Questions
Banter with Billy has published 30 episodes since May 2025, covering topics in Business, Marketing.
Banter with Billy is currently highly active with new episodes every 2 weeks. Average episode length is 17m.
Sign up on Grep.FM to access contact details for Banter with Billy, including email and social media links.
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