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About This Podcast
Cutting through the clutter of information to bring insights and wisdom for creating lasting impact in B2B marketing.
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Recent Episodes
S6E4 Work-Life Balance for Young Professionals
Join Annette, from BBN and Katie Youngblood, from Luxid Group in this latest mixtape episode. We delve into the unique challenges Gen Z professionals face as they navigate the modern workforce. From…
S6E3 Long-term versus short-term: Richard (True) and Raluca (STOICA) debate which marketing strategy is better for growth
In this dynamic debate episode, Richard Parsons, Founding Partner at True Agency in London, goes head-to-head with Raluca Apostol, Demand Gen Expert at STOICA, to tackle one of B2B marketing's most…
S6E2 Trail-makers: wob's 38-Year Journey with BBN International, with Carola Hecker
Welcome to our Trail-makers series - special episodes celebrating the incredible agencies that have shaped BBN's rich history. These episodes honor those relationships and reflect on how they've…
S6E1 Trail-makers: Luxid's 28-Year Journey with BBN International, with Susanna Juusti
Welcome to our Trail-makers series - special episodes celebrating the incredible agencies that have shaped BBN's rich history. These episodes honour those relationships and reflect on how they've…
S5E9 Can Cannes Can with Mike Ruby of Park & Battery
Key Links:Park & Battery: https://parkandbattery.comPark & Battery LinkedIn: https://www.linkedin.com/company/parkandbatteryBBN | Agency X: www.bbn-international.com/agencyxThis episode Ed…
S5E8 Employer Brand with John Williamson of LinkedIn
In this insightful podcast episode, host Peter Lyall sits down with John Williamson, a senior content consultant at LinkedIn, to delve into the powerful impact of employer branding on organizational…
S5E7 WorldFest 2024 Preview with Cameron Clarke of The Drum
In this episode of BBN Mixtape, we’re joined by Cameron Clarke, editor of The Drum, to explore some of the hottest topics in B2B marketing ahead of WorldFest. We dive into the evolving role of…
S5E6 WorldFest 2024: The B2B Revolution is Here
In this episode, we discuss WorldFest 2024 with Richard Parsons of True in the UK and David Jordan of Bader Rutter in the US. Aligned to the topics of WorldFest, they explore the evolution of…
S5E5 Global to Local: The case for localization with Geri Sancho of LinkedIn
On this episode of BBN Mixtape we sit down with Geri Sancho of LinkedIn and discuss localisation of content and campaigns and how it is crucial for businesses that want to enter new markets and…
S5E4 Thought Leadership with Raffy Vota of LinkedIn
Thought leadership is a powerful tool for building trust and credibility, attracting high-quality leads and employees, and strengthening relationships. It requires authentic and consistent…
S5E3 Trends Survey for Central and Eastern Europe
In this episode of BBN Mixtape, Ed Davis speaks to three BBN Partners based out of Central and Eastern Europe: Pavel Marek of Marco based out of the Czech Republic, Attila Rasko of ContentPlus, which…
S5E2 Navigating Japan: Expert Insights on B2B Success and Digital Trends
In this episode, Annette Fernandes is joined by Robert Heldt, CEO of BBN's partner agency, Custom Media, based in Tokyo, Japan. we'll explore everything from the importance of market understanding…
S5E1 Interview with Latané Conant, CRO of 6sense
In this episode of BBN Mixtape, Andrew Haussegger of Green Hat interviews Latané Conant, CRO of 6sense. They cover a wide range of topics including the current state of the marketing industry and the…
S4E5 Spotlight Strategies: Mastering Media Attention in B2B Marketing
In this thought-provoking episode of "Spotlight Strategies," we delve into the diverse landscape of media platforms and dissect their roles in capturing and maintaining the attention of B2B…
S4E4 B2B Blueprint: Content Planning Mastery
This episode of BBNmixtape dives deep into the art and science of crafting and planning content for the business-to-business realm with Michelle Crawley from BBN's partner TricomB2B. If you've ever…
S4E3 Creativity leads to Better Marketing Results
In the world of B2B marketing, content has typically and historically been dry and unengaging. Join us in this episode of riveting conversation with Ed Davis and Managing Director Stuart Jaffray from…
S4E1 The Courageous Marketer
BBN recently released an adaptation of our Norwegian Partner Iteo’s whitepaper, The Courageous Marketing Leader. In this episode of our podcast, we sit down with Andreas Thue, Owner and Founder of…
S4E2 B2Brave
Our guest for this episode is David Jordan, President of Bader Rutter, and we discussed with him how the B2B marketing industry needs to reimagine itself. As B2B marketers, we’ve grown over-reliant…
S3E12 Leveraging Webinars for Effective B2B Marketing
This podcast episode emphasises the tremendous potential of webinars as a key component of B2B marketing strategies. With their ability to captivate audiences, foster connections, and generate…
S3E11 Coming to America - Part III
In this third episode of our mini-series about how to successfully bring your business to the Americas, Ed & Nikos are joined by Gordon Mackenzie, a seasoned sales and marketing professional in…
Frequently Asked Questions
BBNmixtape has published 47 episodes since September 2021, covering topics in Business, Marketing.
BBNmixtape is currently moderate with new episodes every 2 months. Average episode length is 29m.
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