BE THAT LAWYER
Steve Fretzin
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Recent Episodes
Jimmy Lai: Turning LinkedIn into a Law Firm Growth Engine
In this episode, you’ll hear how an immigrant entrepreneur leveraged authenticity, storytelling, and smart content strategy to turn a resume platform into a powerful engine for referrals, hiring, and…
Karlton Butts: Attorney Development, Culture, and the Real Drivers of Retention
Law firms are spending heavily to recruit great lawyers, then losing them because of broken culture, unclear paths, and weak leadership. In this episode, discover how intentional hiring, smart…
Sylvia Garibaldi: Turning Complex Legal Services into Clear, Client‑Winning Marketing
Learn how to turn complex legal services into clear, compelling marketing that actually converts. In this episode, you’ll hear practical strategies for repurposing content, strengthening your online…
Clay Stelzer: Radical Responsibility and the Path to Full Aliveness
What would you be willing to risk for “full aliveness”? In this episode, leadership coach Clay Stelzer unpacks radical responsibility, unconscious fear patterns, and how courageous self-awareness can…
Scott Mason: Rewriting Your Lawyer Story for Growth and Freedom
Trapped in a “successful” legal career that still feels miserable? In this episode, Scott Mason reveals how toxic myths, rigid roles, and fear-based stories quietly sabotage lawyers’ happiness,…
Jordan Ostroff & Jeremy Baker: Scaling a Solo Law Firm Without Losing Your Life (Part 2)
The real challenges begin when your solo practice finally starts to take off. In this episode, you’ll learn how to manage growth, hire wisely, protect your time, and build a profitable, sustainable…
Jordan Ostroff & Jeremy Baker: From Big Law and Prosecution to Thriving Solo Practices (Part 1)
Thinking about going solo but stuck in anxiety and overplanning? In this episode, two lawyers who successfully left prosecution and big law share the real math, mindset, and first 90‑day moves that…
Simone Fulmer Gaus: Building a Law Firm on People, Pipeline, Process, Product, and Profit
What happens when a trial lawyer stops replicating the traditional firm model and starts treating her practice like a business? In this episode, Simone Fulmer Gaus shares the five-part framework that…
Elise Holtzman: The Three Pillars of Business Development for Lawyers
Most lawyers are taught to color inside the lines until they realize that won’t build the book of business they want. In this episode, you’ll learn how to move from random acts of marketing to a…
Rob Hanna: Why Lawyers Must Embrace Content, Community, and Brand to Stay Relevant
In a world where technology and AI are reshaping legal services, simply doing great work is no longer enough. In this episode, you’ll learn how leveraging content, personal brand, and community can…
Jason Stiehl: Relationships Over Sales – How Real Connections Build a Legal Practice
What does it really take to move from overworked service partner to trusted rainmaker—without feeling salesy or inauthentic? In this episode, you’ll hear a candid breakdown of career missteps,…
Dillon Zwick: The Science of Relationships and Business Development for Lawyers
Most lawyers treat networking like a necessary evil, but what if you approached it as a science of human relationships instead of sales? In this episode, you’ll learn how to build a small, powerful…
Nick Augustine: Escaping the Billable Hour Trap with Authentic Content and Smart Delegation
In a world where lawyers are drowning in billable hours and generic marketing, this episode breaks down how to build an authentic brand, escape time traps through delegation, and use content…
I'Asia Scarlett-Jones: How Subscription Pricing and Niche Branding Transform a Law Firm
Tired of the “fight to the death” model of family law? In this episode, you’ll hear how a modern family law founder rebuilt the divorce practice playbook with intentional branding, low-conflict…
Frank Stephens: Closing the Cybersecurity Gaps Law Firms Ignore
Cyberattacks against law firms are exploding, and most firms are far less protected than they think. In this episode, you’ll learn how to close the biggest security gaps, modernize your tech, and…
Susan Guthrie: Turning Thought Leadership into Trust (and Clients)
How can lawyers build genuine trust, stand out through strategic thought leadership, and future‑proof their practices with value-based fees and AI—all without burning out on marketing? Learn in this…
Omega Law Group: From Doing It All Themselves to Measurable, Scalable Growth
Want to know how top law firms scale without losing culture or trust? Steve Fretzin sits down with the founders of Omega Law Group to reveal the systems, partnerships, and strategies that turn strong…
Sarah Tetlow: Reclaiming Control By Designing Your Day And Defining What Matters
In this episode, Steve Fretzin and Sarah Tetlow discuss: Designing a legal career around fulfillment, not just ambition Managing time, attention, and workload with intentional systems Reframing…
Reid Zeising: Scaling By Letting Go And Leaning Into Leverage
In this episode, Steve Fretzin and Reid Zeising discuss: Letting experts elevate your business Streamlining operations to unlock scale Embracing AI as a force multiplier Releasing control and…
Danny Decker: Making The Client The Hero Of Your Marketing
In this episode, Steve Fretzin and Danny Decker discuss: Putting the client at the center Building your brand around real client needs Turning client questions into content Taking action and…
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BE THAT LAWYER has published 600 episodes since April 2020, covering topics in Business, Business News.
BE THAT LAWYER is currently highly active with new episodes every few days. Average episode length is 32m.
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