Beauty Industry Leaders
Sammy Kennedy
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About This Podcast
Welcome to the no-BS podcast for beauty entrepreneurs who are here to lead.
This is for the ones raising the standards - not just in their own business, but for the entire industry.
Not for hobbyists or side hustlers. This is for those who are all in.
Each episode brings together raw, unfiltered conversations with beauty business owners - from service providers and product creators to educators and consultants, plus guest experts who are leading in their field. You’ll hear the real stories behind their success, the mistakes they’ve made, and the lessons that helped them evolve.
Hosted by Sammy Kennedy, a 7-figure entrepreneur, business strategist, and multi-industry disrupter - the Beauty Industry Leaders podcast, a show where legacy and leadership collide to spark industry evolution. With 17 years of hands-on experience in small business (across 8 family-run ventures and 3 of her own), Sammy delivers a fresh, strategic lens on what it actually takes to grow a profitable, scalable, and values-driven business in today’s competitive landscape.
In each weekly episode, you’ll hear real, raw conversations with small business owners, CEOs and guest experts covering everything from:
🔥 Mindset, Imposter Syndrome and your CEO Identity
🔥 Profitable Pricing & Cashflow Clarity
🔥 Leadership, Culture and Team Performance
🔥 Brand Positioning & Social Impact
🔥 Marketing Strategy That Converts
🔥 Sales & Client Conversion
🔥 Client Experience & Retention Strategies
🔥 Smart Systems & Business Efficiency
We shine a light on the silent achievers behind the scenes, the rising stars who are building with purpose, and the leaders at the top redefining what success looks like in the ever-changing beauty industry.
It’s a space to celebrate those doing incredible work behind the scenes, spotlight those who are shaping the future of our industry, and share practical, powerful insights that move us all forward.
Whether you’re leading the way or just finding your stride, you’ll feel at home here.
This podcast pays it forward - for the betterment of you, your business, and the beauty industry as a whole.
Subscribe to the podcast now so you don’t miss a moment and get ahead of the rest of the pack in this competitive industry.
Connect with Sammy and Join the Beauty Industry Leaders movement
https://www.instagram.com/sammykennedycoach/
https://www.instagram.com/beautyindustryleaders/
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Recent Episodes
The Messy Middle: What Business Really Looks Like When Nobody's Watching
Send us Fan MailIt is 9:00 PM on a Friday night and I am sitting in the podcast studio.I am supposed to be packing for Bali. But I need to talk to you first.The last six months have been the hardest…
Your Story Is Already Worth Telling. You Just Don't Know How to Pitch It Yet.
Send us Fan MailShe applied for Big Brother ten times.Ten rejections. Ten "not this time." Ten times she came back anyway.And she eventually got on.That is the entire PR philosophy in one story. Keep…
The Business Was the Barrier: Tamika Sharp on IVF, Burnout, and Rebuilding on Her Terms
Send us Fan MailShe built a salon she was proud of.She hired a team. She signed a lease. She showed up to treat clients the morning after egg retrievals.Then she ended up in hospital with a heart…
WA Finally Has Its Own Beauty Awards — Here's the Story Behind WASSABA
Send us Fan MailShe applied for awards twice and went home with nothing. No trophy. No feedback. Just the bill.Then she won Australian Clinic of the Year, only the third WA business in history to…
100 Episodes In. $500 in My Bank Account When I Started. Here's the Full Story.
Send us Fan Mail100 episodes.$500 in my bank account when I started.A $25,000 contract I had no idea how I was going to pay for.And a rebrand I've been sitting on for over 12 months.This is it. The…
My 79-Year-Old Grandma Taught Me More About Business Than Any Course Ever Could
Send us Fan MailShe came to Australia from Hong Kong with nothing familiar. No friends. No family nearby. No safety net. She built a business with my grandfather and ran it for decades. 👉 And she…
I Got Approached by One of the Biggest Brands in the World — and Turned It Down
Send us Fan MailA big brand offered me $985 a month to promote their products.Free samples. Commission. Cash incentives.👉 I said no.And in this episode, I explain exactly why.I've invested over…
He's Raised $60 Million and Says Most Beauty Businesses Are Marketing Wrong — Here's Why
Send us Fan MailHe's raised over $60 million in capital, built an agency from scratch over 20 years, and his brand strategy breakdowns have been seen by hundreds of thousands of people online.But…
A $50K Loan, a Surprise Pregnancy & the Fitout From Hell — How Isla Grace Built Her Empire Anyway
Send us Fan MailHer first employee was ready to leave the day after she went on maternity leave.She was 38 weeks pregnant.The stress was so severe her doctor induced her early.And that was just the…
The Story I Tried to Hide Built the Life I Have Today
Send us Fan MailI don't talk about this much. And honestly, I'm embarrassed by most of it.But when I was interviewed for a book about my family, I was asked about my high school years — and I…
No Room for Failure: Maria Enna-Cocciolone’s Rise to Building 3x Multi-Million Dollar Brands
Send us Fan MailShe put $600,000 of her family's savings into a skincare brand at 42 years old. Her husband said the budget wouldn't stretch to 13 products. Her response? "Then the budget is wrong.…
How To Develop An Offer That People Will Buy
Send us Fan MailMost beauty professionals don’t have an offer problem… they have a clarity problem.In this episode, I’m breaking down one of the biggest mistakes I see when service providers step…
The Craziest 72 Hours of My Life (And the Business Lessons I Took From It)
Send us Fan MailThe past 72 hours were some of the craziest I’ve had in both life and business.What started with speaking on an International Women’s Day panel in Perth quickly turned into a…
The Power of Personal Brand with Brooke Vulinovich
Send us Fan MailBrooke Vulinovich joined me back in the Beauty Industry Leaders Podcast studio and this conversation felt extra special. Brooke has been a mentor and supporter through some of the…
The Hidden Tax of Self-Doubt in Business
Send us Fan MailAfter returning from our Beauty Industry Leaders retreat in Vietnam, I found myself reflecting on something I know so many women in business quietly carry: self-doubt.Even after…
Grief, Grit and Growing a Global Brand with AMPERNA®
Send us Fan MailI’m recording the very first episode inside our new Beauty Industry Leaders Podcast studio, and I’m joined by husband-and-wife founders Kiri and Wesley of AMPERNA® - the topical…
The Three Traits Every Sustainable Business Has
Send us Fan MailI’m breaking down what actually makes a business sustainable long term and why popularity or fast growth isn’t enough.Drawing from my experience across multiple family ventures, from…
The Rooms You Sit In Shape the Life You Build
Send us Fan MailIn today’s episode, I’m sharing a personal reflection on how the rooms you sit in shape the life and business you build.At 19, during Miss Universe, I was navigating a cancelled…
The One Mistake Most Business Owners Make When They Want to Scale
Send us Fan MailIn today’s episode, I’m sharing a behind-the-scenes look at a hectic week while preparing for our upcoming Beauty Industry Leaders retreat, and using it to highlight the biggest…
Things I’d Tell You If We Were Having This Conversation Over Coffee
Send us Fan MailToday I’m sharing some honest reflections - the kind of things I’d tell you if we were sitting down together over a coffee.I start with a personal update on what’s been happening…
Frequently Asked Questions
Beauty Industry Leaders has published 105 episodes since June 2024, covering topics in Arts, Business.
Beauty Industry Leaders is currently highly active with new episodes weekly. Average episode length is 59m.
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