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How to Sell Soccer Tickets: Group Sales, Fan Experience & Club Identity in MLS
Most people think selling tickets is about getting fans to buy seats. Joe Medcalf will tell you it's about connecting people with a great game day experience they didn’t know they were missing.In…
What Fans Don't See: Football Contracts, Image Rights & Legal Disputes in Pro Soccer
What happens when a club just stops paying a player and hopes they'll go away? How are multi-million dollar contracts and transfers done? In Episode 111 of the Because Football Podcast, we delve into…
How To Tell A Club's Story the RIGHT WAY | Tommy Hodul, Oakland Roots
Tommy Hodul has one job: tell Oakland's story. It just happens to be through the lens of soccer. In Episode 110 of the Because Football Podcast, we talk with Tommy Hodul, VP of Communications for…
The Non-League Club Reinventing Itself Through Design| Brislington FC
What happens when two artists show up at a ninth-tier English football club and say — we want to help, and we're not asking for money?In Episode 109 of the Because Football Podcast, we dive into one…
How to Grow a Pro Soccer League: Media Rights to Culture | Luiz Gomes
In Episode 108 of the Because Football Podcast, we chat with Luiz Gomes, a sports marketing executive with 10+ years of expertise leading sponsorship, media and event portfolios across global…
Here's How You Can Monetize Your Sports Brand: Content Strategy and Actionable Framework | Ellie Wookey, Press Upload
How can you build your brand by creating better content through more engaging stories without feeling overwhelmed or stuck? Most clubs, athletes, and sports brands know they should be creating…
From Indoor Soccer to the Super Bowl: Lessons in Fan Experience | Mike Harmon
You might not think American soccer has contributed anything to the world of football - but this conversation will change your mind. In Episode 106 of the Because Football Podcast, we talk with…
Why I Needed to Write a Soccer Book for Children | Carlos Mojica
We are obsessed with soccer stories on this podcast - but we have been neglecting the youth! This episode changes that and focuses on how we can pass on our love of the game to the next generation of…
Why Soccer Clubs Need to Invest in Philanthropy to Succeed as a Business | Noah Toumert, Cleveland Pro Soccer
How can investing in the local community develop talent, increase trust, and build revenue for a brand new soccer club? In Episode 104 of the Because Football Podcast, we talk with Noah Toumert,…
Building a Soccer Club for People to Care About | Brad Stith, CEO of AC Boise
What does it take to build a professional soccer club from scratch in a market nobody expected? In Episode 103 of the Because Football Podcast, we learn from Brad Stith, Co-Founder and CEO of…
Working in Pro Football & Growing LALIGA in North America | Santiago Lucio
Every global soccer club, league, and brand wants a piece of the American market - but how can they actually grow in a competitive sports landscape? And importantly, how can that league convince…
Growing a Soccer Club with Influencer Marketing | Prerna Aneja, San Jose Earthquakes
How can professional soccer clubs connect to new potential fans, maintain relevance, and foster local community pride? San Jose Earthquakes of the MLS have an idea - influencer marketing deployed…
How MLS Marketers Define Their Club's Story | Sandra Moore, Sporting KC
What happens when you bring a CMO from Buick and Hanes into professional soccer? In Episode 100 of the Because Football Podcast, we chat with Sandra Moore, Chief Marketing Officer of Sporting Kansas…
Navigating Constant Change in Sports Tech Business | Paul Boanas
In Episode 99 of the Because Football Podcast, we discuss the rapid, massive change that has occurred in sports technology, particularly in the world of professional football, and the importance of…
How Pro Soccer Clubs can Boost Attendance and Revenue | Jim McCarthy
What if the biggest thing holding your club back isn't the product on the pitch but the lack of a clear, open conversation with fans?In Episode 98 of the Because Football Podcast, we chat with Jim…
Adding AI to Your Soccer Club's Content Strategy | Isabel Freedman
In Episode 97 of the Because Football Podcast, we chat with Isabel Freedman, Emerging Technology Partnerships Lead at Wasabi Technologies. Isabel shares how she leads go-to-market strategy for…
Frequently Asked Questions
Because Football has published 118 episodes since August 2023, covering topics in Soccer, Sports.
Because Football is currently declining with new episodes weekly. Average episode length is 47m.
Sign up on Grep.FM to access contact details for Because Football, including email and social media links.
