Beer Branding Trends

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CODO Design

English Arts Business Education Food How To Explicit

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Episodes 115

Avg. Duration 28m

Activity Highly Active

Apple Rating ★ 5.0 (17)

Since Jun 2021

Latest Episode Jun 2026

Publishing Details

Schedule

Every 2 Weeks

Format

Episodic

Consistency

88%

Hosting

feeds.simplecast.com

Contact & Outreach

About This Podcast

Beer Branding Trends is a podcast about beer branding, craft beer marketing, and brand strategy for breweries and beverage alcohol companies. Produced by CODO Design — a leading craft beer branding and design firm — this show explores Brand Architecture, positioning, rebranding, packaging design, portfolio strategy, route-to-market thinking, and emerging beverage trends shaping the future of craft beer. Each episode features real-world insights drawn from working with 100+ breweries, along with deep dives into brand strategy, creative process, and the business decisions behind successful beer brands. If you’re a brewery founder, marketer, designer, or brand leader responsible for building a stronger craft beer brand, this podcast delivers practical strategy your team can use to grow. New episodes every two weeks.

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Recent Episodes

114 - Rethinking Hard Tea: How Big Ditch Brewing built Jest, a brand with a clear point of view

Jun 09, 2026 27m

Points of discussion: 1. How we built the Jest Hard Tea brand [Case study] 2. Big Ditch Brewing - Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com - Have a topic or question…

113 - The Half & Half opportunity

Jun 02, 2026 12m

Points of discussion:1. CODO Design's 2026 Beer Branding Trends Report-Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com-Have a topic or question you’d like us to field on the…

112 - The case for — and against — hyper provenance

May 19, 2026 24m

111 - Welcome to Function 2.0

May 05, 2026 39m

110 - The rise — and risk — of light flagship extensions

Apr 21, 2026 29m

109 - The hidden risk of launching an NA brand

Apr 07, 2026 15m

108 - The evolving role of beer style names in brand positioning

Mar 24, 2026 21m

107 - Small Beer, big opportunity?

Mar 10, 2026 32m

106 - CODO's 2026 Beer Branding Trends Overview

Mar 02, 2026 1h 26m

105 - How CODO Rebranded Countermeasures (Feat. Austin Sawyer)

Feb 17, 2026 56m

Points of discussion:1. How CODO Rebranded Countermeasures [Case Study]-Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com-Have a topic or question you’d like us to field on…

104 - What to do when your brewery's brand name doesn't travel

Feb 03, 2026 14m

Points of discussion:1. Acquired2. How we built the Cold Drinking Beer brand3. How we refreshed Ore Dock's brand4. How we refreshed Fernson's packaging-Learn more at: www.craftbeerrebranded.com /…

103 - Rebranding one of Ontario’s largest breweries (feat. Natasha and Hannah of Cowbell Brewing)

Jan 20, 2026 1h 7m

Points of discussion:1. How we rebranded Cowbell Brewing [Full Case Study]-Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com-Have a topic or question you’d like us to field on…

102 - Sub Brand Use Cases for your Brewery

Jan 06, 2026 14m

Points of discussion:1. Sub Brand Use Cases for Your Brewery [BBT Newsletter]2. In-house with Rhinegeist3. On the perils of releasing a budget brand [BBT Newsletter]4. How we built the Cold Drinking…

101 - Q&A: Rebrand for new markets? Templates vs. custom art? Keep (or fire) your OG designer? Plus, tangents!

Dec 02, 2025 31m

Points of discussion:Q1: Should a brewery consider rebranding when expanding into new markets or reaching beyond its local audience?Q2: Is a full rebrand typically more effective, or can a strategic…

100 - Repositioning Your Parent Brand (for better or worse)

Nov 18, 2025 15m

Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com-Have a topic or question you’d like us to field on the show? Shoot it our way: [email protected] 8,000+ food and bev…

099 - Bump Williams Consulting on beer pricing tiers, ABV math and how to navigate the new Bev Alc landscape

Nov 04, 2025 58m

Points of discussion:1. How to price your beer with Bump Williams Consulting-Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com-Have a topic or question you’d like us to field…

098 - How we Refreshed MAP Brewing's Brand (feat. Loy & PK from MAP)

Oct 21, 2025 47m

Points of discussion:1. How CODO refreshed MAP Brewing brand-Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com-Have a topic or question you’d like us to field on the show?…

097 - Acquired: Working Through Real Branding Challenges from the Front Lines of Brewery M&A

Oct 07, 2025 42m

Points of discussion:1. Acquired: Working Through Real Branding Challenges from the Front Lines of Brewery M&A2. How we refreshed Malibu Brewing's package design3. How we rebranded Wachusett…

096 - Acquired: So You Bought a Brewery. Now What?

Sep 23, 2025 31m

Points of discussion:1. Acquired - So you bought a brewery. Now what?2. Defining your Brand Equity: Fast & Slow3. Embrace the "Staggered" rebrand launch 4. When to jettison your Brand Equity 5. A…

095 - Introducing - Acquired: Your branding playbook for craft beer M&A

Sep 09, 2025 26m

Points of discussion:1. M&A Mania: Why Craft Beer Acquisitions Are Everywhere Right Now2. Is a House of Brand right for your brewery? [BBT Newsletter]3. Rebranding Wachusett [Case Study]-Learn…

Frequently Asked Questions

How many episodes does Beer Branding Trends have?

Beer Branding Trends has published 115 episodes since June 2021, covering topics in Arts, Business.

Is Beer Branding Trends still active?

Beer Branding Trends is currently highly active with new episodes every 2 weeks. Average episode length is 28m.

How do I contact Beer Branding Trends for sponsorship or guest appearances?