Bees' Knees Comms-Cast
Pinstone, Catherine Linch
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Communicating the bigger picture in regenerative farming
Guest: Clare Hill, Regenerative transition coach and farmer runs Roots to Regeneration program, where she helps farmers transition to regenerative methods.Topics covered: Clare’s career journey,…
Soil, science and the art of storytelling
In this episode we speak to Professor Lorna Dawson CBE, head of the Centre for Forensic Soil Science at the James Hutton Institute and discuss forensic applications of soil, food provenance, rural…
The power of grassroots comms in driving engagement
The Bees’ Knees Comms Cast - Alexia Robinson, Founder of Love British FoodIn this episode of The Bee’s Knees Comms Cast, we sit down with Alexia Robinson, founder of Love British Food, an initiative…
Educating an audience ‘by stealth’ with LEAF
00:03:40 – methods and importance of effective communication00:09:54 – measuring outputs vs outcomes of campaigns00:15:24 – Open Farm Sunday00:18:54 – young people programme00:21:31 – barriers to…
The role for R&D in sustainability communications with Sarah Bolt
0:00:05 - Introduction and welcome to Sarah Bolt0:00:54 – Discussion on sustainability in the UK dairy sector0:02:04 - Barriers and obstacles to sustainability in dairy farming0:03:50 - Opportunities…
Navigating authentic sustainability programmes with Caroline Mason
0:04:25 - Discussion of changing mood of businesses thinking about sustainability0:10:40 - Example given of complexity in supply chains using deforestation0:17:12 - Discussion of greenwashing fears…
Advancing sustainability through communication with Suez
0:09:10 - Suez's vision and goals for sustainability leadership0:11:31 - Evolving business models towards circular economy principles0:15:51 - Changing approaches to communication and…
Transforming Snacking: Ember's Sustainable Journey
Episode timestamps: [00:01:30] Introduction to Harry Mayhew and the inspiration behind Ember Snacks[00:04:00] The significance of Ember's roots on the Suffolk family farm and its impact on the…
Preview - Bees' Knees Comms-Cast
You might know our podcast previously as the Agri Food Comms-Cast but under our new look, we’ll be talking to inspirational guests behind brands and organisations that have a sustainability story to…
Taking cereals to retail - it can be done!
The Agri Food Comms-Cast is back for episode 5 of season 4! This month our host, Catherine Linch, welcomes managing director of Glebe Farm Foods, Rebecca Rayner. They are most famous in farming…
Top tips for podcasting
In this month’s episode of the Agri Food Comms-Cast, we’re delving into the audio channel of podcasting; two years on from launching the Agri-Food Comms Cast. Host Catherine Linch welcomes Johann…
Exploring business for people and planet
The Agri-Food Comms Cast was first broadcast on Earth Day 2022, and delves into the opportunity for businesses to engage more proactively with the environment. In episode three, season four of the…
AHDB’s Shape the Future Ballot
The Agri-Food Comms Cast delves into the value of ‘asking the audience’ and the approach behind the AHDB’s Shape the Future ballot. In episode two of season four of the podcast, our host Catherine…
Book vs social - conquering the town and country divide
The Agri-Food Comms Cast is back with a bang! In the first episode of season four, Catherine Linch delves into the role of different communication platforms, from the ultimate ‘long form’ book to the…
A career in ag: a special edition podcast
A returning sense of normality has been highlighted with the kids heading back for a new school year. So, in keeping with the theme of new beginnings, this special episode of the Agri-Food Comms Cast…
Conveying complex information with impact
Episode seven considers the complex communication challenges that Henry Dimbleby was up against when piecing together his National Food Strategy. Catherine Linch is joined by two special guests for…
Influencing consumer habits: the opportunity for responsible marketing in the food industry
In light of the nation’s growing obesity crisis and subsequent pressures on the health service, episode six of season two of the Agri-Food Comms Cast, explores the potential influence that the food…
#FarmingCAN: Connecting the public to the facts about farming
Episode five of season two of the Agri Food Comms-Cast welcomes Farmers Guardian and Morrisons to delve into the new, consumer facing #FarmingCAN, a year-long marketing campaign. Creating…
Championing British beef
The pressures currently facing the red meat sector globally are undeniable, making a strong case for the advocates of British beef production to take on the communications challenge with gusto. We…
Clubhouse or podcasts?
In episode three of season two of the Agri-Food Comms Cast, Catherine Linch unpicks how businesses and communications professionals can best go about navigating through the ever-growing social media…
Frequently Asked Questions
Bees' Knees Comms-Cast has published 39 episodes since May 2020, covering topics in Business, Entrepreneurship.
Bees' Knees Comms-Cast is currently sporadic with new episodes monthly. Average episode length is 27m.
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