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This show is for book lovers and creators who want to go behind the scenes with their favorite authors to hear about how they were able to not just write a book but create a movement.
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BTB171: 30,000 Copies Sold and 4,000+ Reviews: Patrick Taylor on Grassroots Hustle, Amazon Ads, and Reader Loyalty
We’re back with Patrick Taylor, also known as the Texas Yeti, adventurer and author of a five book series that includes Lost on Purpose and its bestselling prequel in solo and adventure travel…
BTB170: Patrick Taylor on Lost on Purpose, Reinvention, and Solo Winter Trekking the Lewis and Clark Trail
Our guest for today is Patrick Taylor, known to many readers as the Texas Yeti. A former technology executive who built and sold a successful hardware company and later served as president of Intel’s…
BTB169: 2M+ Copies Sold: Michael Bungay Stanier on The Coaching Habit, Hybrid Publishing, and Building a Business Beyond Book Sales
We welcome back Michael Bungay Stanier, author of the million copy bestseller The Coaching Habit. Beyond that landmark book, Michael is the founder of Box of Crayons, a training company that helps…
BTB168: Michael Bungay Stanier, Author of The Coaching Habit, on Coaching, Leadership, and Better Conversations
Welcome back to Before the Bestseller. It’s 2026, and we’re starting the year with a rockstar author and one of the most influential voices in modern leadership and coaching, Michael Bungay Stanier.…
A message from the team at ShelfLife
Thank you for spending time with us this year. We hope these conversations gave you something useful to apply to your author journey. We’re grateful to the guests who shared their stories, and we’ll…
BTB167: Stephan Spencer on YouTube Strategy, Attention, Shorts, and AI for Authors | The Art of SEO Author & Marketing Speak Podcast Host
We’re back with Stephan Spencer, a longtime leader in SEO and digital marketing. Over the past two decades, he has worked with brands like Zappos, Quiksilver, Chanel, Volvo, Sony, and Best Buy,…
BTB166: The Art of SEO with Stephan Spencer: AIO Strategy, LLM Visibility, Digital PR and the Dead Internet Theory
Today I get to sit down with someone who has shaped how some of the world’s biggest brands think about SEO. Stephan Spencer is a top SEO consultant, bestselling author, and the host of the…
BTB165: Over 12 Million Copies Sold: The Self-Publishing Story Behind Thomas Erikson’s Surrounded by Idiots
In today’s episode, we welcome back Thomas Erikson, the behaviorist and international bestselling author behind the global phenomenon Surrounded by Idiots. What began as a single book has grown into…
BTB164: Surrounded by Idiots | Thomas Erikson on Human Behavior, Bias, and the Four Colors
Today, we’re joined by Thomas Erikson, the highest-selling living Swedish author and the international bestseller behind Surrounded by Idiots, the book that has helped millions understand human…
BTB163: 41,000 Copies Sold: Lead It Like Lasso Authors Marnie Stockman and Nick Coniglio on Intellectual Property Rules for Authors, Ted Lasso Marketing, Co-Authoring and Growth Strategies
We’re back with Nick Coniglio and Marnie Stockman, co-authors of Lead It Like Lasso, the Ted Lasso inspired leadership book that set out to sell 25,000 copies in its first year and ended up passing…
BTB162: Authors Nick Coniglio and Marnie Stockman on Their Book Lead It Like Lasso
Nick Coniglio and Marnie Stockman aren’t your typical leadership authors. Before writing Lead It Like Lasso, they built and sold an edtech company for eight figures in just three years without a…
BTB161: Over a Million Copies Sold and a Foreword by Neil Armstrong with Longitude Author Dava Sobel
We’re delighted to welcome back the incomparable Dava Sobel, bestselling author, award-winning science writer, and the brilliant mind behind Longitude, Galileo’s Daughter, and The Glass Universe. Her…
BTB160: Longitude | Dava Sobel on the Magic of Science Writing and Lifelong Discovery
Today we have a very special guest: Dava Sobel, Pulitzer Prize finalist and bestselling author of Longitude, Galileo’s Daughter, The Glass Universe, and The Planets. Her books have been translated…
BTB159: Book Launches for 2025: Virtual Strategies, Pricing Tips, Kindle Campaigns, and Proven Tactics with Self-Publishing Expert Veronica Yager
Today, we’re joined by Veronica Yager, a self-publishing consultant and lead designer with over 15 years of experience helping hundreds of authors bring their books to life. As the former president…
BTB158: From SEO to AIO for Authors: What Every Author Should Know About AI, Book Discovery, and the Future of Marketing with Thomas Umstattd Jr., Book Marketing Expert and Host of the Novel Marketing Podcast
We’re back with Thomas Umstattd Jr., author, award-winning speaker, and host of the world’s longest running book marketing show, Novel Marketing Podcast. Thomas has helped thousands of writers think…
BTB157: Inside Book Marketing’s Big Shifts: Formats, Data, and AI for Authors with Thomas Umstattd Jr. — Book Marketing Expert and Host of the Novel Marketing Podcast
This week, I’m thrilled to be joined by Thomas Umstattd Jr., someone who has shaped so much of my own thinking about book marketing. An author, award-winning speaker, and podcaster best known for…
BTB156: Over 1 Million+ Books Sold and Proven Grassroots Buzz in Book Marketing with Dr. Catherine Gildiner: Author of Good Morning, Monster and Too Close to the Falls
We’re back with Dr. Catherine Gildiner, bestselling author of Good Morning, Monster and Too Close to the Falls. Dr. Cathy’s books have sold over a million copies, landed on the New York Times…
BTB155: Author Catherine Gildiner Shares the Stories Behind Her Book Good Morning, Monster
Joining us today is Dr. Catherine Gildiner, who has worked for over 25 years as a clinical psychologist, guiding patients through trauma and recovery. She went on to share those experiences with the…
BTB154: Mark Divine on Unbeatable Mind: How an Author Sold 300,000+ Books, Navigated Self vs Traditional Publishing, and Built a Lasting Platform
Today we welcome back Commander Mark Divine, a man who has led Navy SEALs, built multimillion-dollar training companies, and sold hundreds of thousands of books, to unpack the real story of what it…
BTB153: Author Mark Divine and His Book Unbeatable Mind: Author Story and Book Tools
Today, Commander Mark Divine joins us with a rare blend of grit and clarity. He is the author of Unbeatable Mind, a field-tested guide to building calm, focus, and purpose under pressure, a…
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Before The Bestseller has published 223 episodes since January 2018, covering topics in Arts, Books.
Before The Bestseller is currently highly active with new episodes weekly. Average episode length is 29m.
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