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About This Podcast
Welcome to Before Your Summit!
Do you want your virtual summit to actually convert? We're talking new leads, sales, and momentum...
And it all starts Before Your Summit even begins.
Each week, Facebook Ads Strategist and teacherpreneur, Jenzaia DiMartile brings you short, tactical episodes that help you market your summit with smart ads and intentional strategy designed to grow your summit.
Each week, we'll explore topics on how to:
- Build and scale paid ads that don’t waste your budget
- Plan a high-converting funnel that makes you money before your summit even begins
- Use affiliate marketing effectively, including speakers and sponsors
- Grow your list, increase All-Access Pass sales, and build long-term visibility
So whether you're prepping for your very first summit or optimizing your fifth, Before Your Summit is designed to support you where you're at!
🎙️ New episodes drop every Saturday for my fave Saturday Strategy Sessions.
Let’s stop winging it and start marketing with purpose... Before Your Summit goes live.
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Recent Episodes
BYS 17 | Promoting Your Summit Without Paid Ads
Think you need paid ads to pack a virtual summit? Let’s flip that script (coming from a FB ad strategist!). Today, we'll map out a no-ads growth plan that’s driven by trust, smart partnerships, and a…
BYS 16 | Summit Topics That Convert
In this revealing episode, I dive deep into the methodology behind creating summit topics that naturally attract your ideal buyers. The key is finding that specific audience that will self-select if…
BYS 15 | Mastering Registration Retargeting: The One Summit Ad You Can't Skip
Ever wondered which marketing strategy gives you the biggest bang for your buck when promoting your virtual summit? Registration ads!Registration retargeting ads are the most cost-effective…
BYS 14 | Your Post-Summit Success Plan to Maximize Your Virtual Summit
Your post-summit funnel game plan creates opportunities to take advantage of the momentum and excitement attendees experience during your virtual summit. That's why it's essential to plan what will…
BYS 13 | Why I Fell in Love with Online Summits and You Might Too
In this episode, I share my journey of falling in love with virtual summits and explores the various ways people can engage with them, from hosting to attending. After working behind the scenes on…
BYS 12 | Using Retargeting Ads To Boost Your Summit's All-Access Pass Sales
Discover the power of retargeting ads to boost your virtual summit's all-access pass sales and maximize revenue from your event.While one of the main benefits of a virtual summit is growing your…
BYS 11 | When An Ad Fail: How Small Changes Made a Massive Difference
Ever watched your Facebook ad budget disappear with nothing to show for it? You're not alone. In this eye-opening episode, I walk you through a recent rescue mission where we transformed a completely…
BYS 10 | Three Critical Pre-Summit Funnels Every Host Needs
Strategic funnel planning is crucial for summit success and it starts long before your event goes live or speakers start presenting!In this episode, I share the three essential funnels every summit…
BYS 9 | Must-Haves Before Running Summit Ads
Ready to amplify your summit with paid advertising? In this episode, we discover the five non-negotiable elements you need before spending a single dollar on ads for your upcoming summit. Skipping…
BYS 8 | Facebook Ad Metrics Essential for Summits Promo Success
For summit hosts, the advertising landscape can feel overwhelming with countless numbers to analyze. As a Facebook ad strategist specializing in summits, I've identified the five metrics that…
BYS 7 | Behind the Scenes: Summit Success Secrets
Behind every successful online summit lies a strategic approach that most hosts discover only through painful trial and error. After supporting over two dozen successful summits across multiple…
BYS 6 | Unlocking Speaker Promotion for Summit Success
Getting speakers to promote your summit can be challenging, but understanding why they hesitate and implementing strategic solutions will transform your promotional results and summit success.In this…
BYS 5 | Ad Budgeting For Virtual Summits
In this episode, we discuss strategic ad budgeting for virtual summit success, with different approaches depending on your experience level and how much you have to budget. Through the episode, I…
BYS 4 | Three Powerful Ad Strategies That Drive Summit Success
Facebook ad strategies can dramatically grow your summit attendance without wasting money when you focus on the right approaches at the right times. While summit registration ads should receive the…
BYS 3 | Marketing Your Summit: An 8-Week Timeline
The success of your virtual summit hinges on a strategic marketing approach that builds momentum at exactly the right times. As a Facebook ad strategist who's guided countless summit hosts to…
BYS 2 | What exactly is a summit?
So, what exactly is a summit? This episode answers some of the most frequently asked questions summit hosts ask as they're planning their first summit...1. Why should I host a virtual summit?2.…
BYS 1 | WELCOME TO BEFORE YOUR SUMMIT!
"Before Your Summit" is your tactical guide to developing a comprehensive marketing strategy that balances organic reach, paid advertising, and affiliate promotion for maximum impact. Every Saturday,…
201 | Matching Your Lead Magnet to Your Audience [A Case Study]
Traditional lead magnets aren't always the right choice for every business, especially when targeting time-strapped, cash-rich B2E clients who need efficient solutions rather than DIY…
200 | The Balancing Act: Back to Teaching & Running My Business
In this very real and vulnerable episode, I share how I've transitioned from running my business full-time to balancing it with my return to classroom teaching, and why I believe your business should…
199 | Summit Success Series: 10 Essential Facebook Ads for Your Summit
Are you looking to fill your virtual summit with eager participants? In this third episode of the Summit Success Series, we'll explore 10 essential ad types (plus a few bonus strategies) that drive…
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Before Your Summit: Paid Ads & Marketing Strategy to Maximize Your Virtual Summit has published 224 episodes since April 2021, covering topics in Business, Education.
Before Your Summit: Paid Ads & Marketing Strategy to Maximize Your Virtual Summit is currently dormant with new episodes weekly. Average episode length is 21m.
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