Publishing Details
About This Podcast
Behavioural Science for Marketers is a podcast series that explores the psychology behind consumer decision-making and how it can be applied to modern marketing. Each episode breaks down key concepts from behavioural science, like cognitive biases, choice architecture, habit formation, and persuasion, and translates them into practical strategies for brands, campaigns, and customer experiences.
Designed for marketers, brand leaders, and communicators, the series blends academic insights with real-world case studies, giving listeners actionable tools to influence behaviour ethically and effectively.
Explore Statistics
Recent Episodes
Module 9 - How To create More Effective Shopper Communications
This professional Podcast covers shopper psychology, a discipline focused on understanding consumer behaviour to enhance business growth. Specifically it explores and explains various aspects of…
Module 8 - Hacking Human Emotion To Influence Purchasing Decisions
This session provides an overview of a professional training course focused on shopper psychology and the role of emotion in consumer decision-making. The session highlights how understanding human…
Module 7 - Decoding The Customer Journey
A Podcast that provides comprehensive details on the customer journey and shopper psychology, originally created by by expert Phillip Adcock. The session emphasises understanding how consumers make…
Module 6 - Applied Psychology For More Sales
This Podcast focuses on sales performance through the lens of shopper psychology and behavioural science. It explores how understanding human evolutionary instincts and emotional drivers are…
Module 5 - Decoding Shopper Engagement
Here's an overview and summary of a comprehensive professional training course on shopper psychology, emphasising its importance in driving brand engagement and business growth. Phillip Adcock, a…
Module 4 - The Psychology of Brand Appeal
This session focusses on driving brand appeal. The content, originally created Phillip Adcock, a veteran in consumer psychology, outlines how to understand and influence shopping behaviour through…
Module 3 - The Shopper Psychology of Brand Visibilty
This Podcast on shopper psychology, specifically focusses on driving brand appeal. The content, created by Phillip Adcock, a veteran in consumer psychology, outlines how to understand and influence…
Module 2 - Shopper Psychology Fundamentals
Here's a Podcast on shopper psychology fundamentals and the creation of a shopper psychology playbook. The course emphasises that understanding the minds of shoppers can grow businesses by increasing…
Module 1 - An Introduction to Shopper Psychology
This Podcast introduces a professional training course on shopper psychology, highlighting its benefits for business growth and career advancement in a rapidly expanding sector. The content explores…
Adding Science to Design
The Podcast provides details of Creative Test, an AI-powered design analysis and optimisation engine developed by Adcock Solutions. The core concept revolves around applying behavioural science and…
The Psychology of Design Effectiveness
This Podcast introduces Creative Test, an AI-powered design analysis and optimisation engine developed by Adcock Solutions. The core concept revolves around applying behavioural science and…
Shopper Psychology for Brands and Retailers
This Podcast explores the intricate relationship between human physiology, psychology, and the act of shopping, particularly within supermarket environments. It presents findings on how our brains,…
Using Shopper Psychology - An Introduction
This Podcast introduces the discipline of shopper psychology, a field focused on understanding and influencing consumer behaviour in retail environments. It is designed to equip individuals and…
Shopper Psychology for Brands and Retailers
This Podcast explores the intricate relationship between human physiology, psychology, and the act of shopping, particularly within supermarket environments. It presents findings on how our brains,…
Shoppology: The Science of Supermarket Shopping
This Podcast reveals how and why shoppers make purchasing decisions, and how brands and retailers can use these insights to drive performance. By uncovering the psychology and behavioural triggers…
Frequently Asked Questions
Behavioural Science for Marketers has published 15 episodes since September 2025, covering topics in Business, Marketing.
Behavioural Science for Marketers is currently highly active with new episodes monthly. Average episode length is 20m.
Similar Podcasts
The GaryVee Audio Experience
Gary Vaynerchuk
3,523 episodes
The Amy Porterfield Show
Amy Porterfield
871 episodes
The Jasmine Star Show
Jasmine Star
675 episodes
Build Your Tribe | Grow Your Business with Social Media
Brock Johnson
896 episodes
Thriving Stylist Podcast
Britt Seva
438 episodes
the bossbabe podcast
Natalie Ellis
490 episodes