Episodes 34
Avg. Duration 38m
Activity Highly Active
Since May 2024
Latest Episode Jun 2026

Publishing Details

Schedule
Monthly
Format
Episodic
Consistency
79%
Hosting
anchor.fm

About This Podcast

What makes great B2B content actually work? Behind Good Content takes you inside today’s best marketing programs — and the people behind them. Hosted by Peter Conforti, founder of Good Content, each episode breaks down how top B2B brands and creators build trust, shape perceptions, and drive pipeline with POV-driven content. You’ll hear from the CMOs, content leaders, and creators who’ve done it — plus get a behind-the-scenes look at how Good Content builds content programs for growth-stage SaaS companies. New episodes every other week. Learn the stories behind the content that moves markets.

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Recent Episodes

#34 - Ara Khazarian

Jun 02, 2026 33m

Ara Kharazian is the lead economist at Ramp, where he uses the company’s spend data to produce original economic research. Because Ramp sees how thousands of companies are spending in real time, Ara…

#33 - Pranav Piyush

May 14, 2026 34m

Pranav Piyush is the CEO of Paramark, a marketing measurement company helping brands cut through attribution noise and understand what is actually driving business results. Paramark works with…

#32 - Barney O'Kelly

Apr 23, 2026 38m

Barney O’Kelly leads product and solutions marketing at AlixPartners, a global consulting firm with thousands of employees and billions in revenue. Inside a firm like that, getting executives to show…

#31 - Richard van der Blom

Apr 02, 2026 33m

Richard van der Blom has spent years studying LinkedIn more rigorously than almost anyone else. Every year, he and his team analyze more than 2 million LinkedIn posts and turn that data into his…

#30 - Chris Eberhardt

Mar 12, 2026 33m

Chris Eberhardt leads marketing at Clarify, a Series A CRM trying to break through in one of the most crowded software categories out there. Instead of chasing more channels and more volume, Clarify…

#29 - Noah Greenberg

Feb 12, 2026 34m

Noah Greenberg is the CEO of Stacker, a platform that helps brands turn original, editorial content into earned distribution across thousands of news outlets. He tells us all about the shift…

#28 - Jess Cook

Jan 29, 2026 32m

Jess Cook is a creative director turned content strategist who cut her teeth writing, emotional, memorable brand work for highly commoditized brands like Eggo, Rice Krispies, and Cottonelle. Today,…

#27 - Kyle Lacy

Jan 15, 2026 42m

Kyle Lacey is the CMO of Docebo, a public learning and development software company with 800+ employees, but he's not a traditional big-company marketer. He came up as a content marketer, built his…

#26 - Melissa Rosenthal

Dec 04, 2025 35m

Melissa Rosenthal, the co-founder and CEO of Outlever, and former Global VP of Creative at BuzzFeed, CRO at Cheddar, and CCO at ClickUp, tells us all about her thesis for “editorial brands” and why…

#25 - Peter Kang

Nov 20, 2025 48m

Peter Kang is the head of social at Clay and the architect behind growing their LinkedIn company page from ~14K to 100K+ followers in just 69 weeks, via 961 posts. He tells us all about what a…

#24 - Emily Kramer

Oct 30, 2025 55m

In the first-ever Behind Good Content Office Hours webinar, Emily Kramer, returning guest, former Head of Marketing at Carta and Asana, and creator of the MKT1 Newsletter, which has over 65,000…

#23 - Kevin White

Oct 16, 2025 34m

Kevin White is the Head of Marketing at Scrunch AI, working on the cutting edge of GEO (generative engine optimization) and how brands show up inside AI answers. He tells us all about the shift from…

#22 - Jimmy Burt

Oct 02, 2025 38m

Jimmy Burt, former content lead at 360Learning and now VP of Content at Good Content, joins the show to unpack how he turned David James into the face of 360’s marketing engine—driving 2M impressions…

#21 - Peep Laja

Sep 11, 2025 34m

Peep Laja is the CEO of Wynter, a market research platform for B2B --he's also amassed 77K followers on LinkedIn, which now accounts for 80% of his inbound business. He told us all about why most…

#20 - Sam Jacobs

Jul 10, 2025 39m

Sam Jacobs, CEO of Pavilion and LinkedIn powerhouse with over 115K followers, returns to the Good Content Series. He tells us all about how he's been leveraging enrichment and AI to connect more…

#19 - Rachel Kim

Jun 18, 2025 39m

Rachel Kim is the founder of Manifest Advisors and the current fractional CMO for Mutiny, and she just created a big insights-packed report about the state of sales and marketing alignment. She tells…

#18 - Nick Power

Jun 05, 2025 34m

Nick Power is the Head of Marketing at Noun Project and the unofficial king of Weird LinkedIn, amassing 23K followers and 4 million impressions in the month of March alone, through what he calls…

#17 - Adam Robinson Returns

May 22, 2025 47m

Adam Robinson, founder of RB2B and the golden child of LinkedIn, returns to the Good Content Series one year later, up from 70K followers to 130K, and up from 1 million ARR with RB2B, to 5 million.…

#16 - Palash Soni

May 08, 2025 39m

Palash Soni is the co-founder and CEO of Goldcast, an AI-powered B2B marketing platform that puts video and events at the heart of the customer journey--he's also amassed over 20K followers on…

#15 - Mirko Novakovic

Apr 17, 2025 33m

Mirko Novakovic is the founder and CEO of Dash0. His previous company, Instana, eventually sold to IBM for half a billion dollars, and he's now founded a new startup Dash0, in the observability space…

Frequently Asked Questions

How many episodes does Behind Good Content have?

Behind Good Content has published 34 episodes since May 2024, covering topics in Business, Marketing.

Is Behind Good Content still active?

Behind Good Content is currently highly active with new episodes monthly. Average episode length is 38m.

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