Behind The Brand
Moxie Creative
Outreach Signals
Publishing Details
About This Podcast
Welcome to Behind the Brand, a podcast for small business owners, solopreneurs, and aspiring entrepreneurs who are ready to start strong, stand out, and stay bold. Hosted by the powerhouse marketers behind Moxie Creative, this podcast offers a behind-the-scenes look at what it takes to build and grow a memorable brand. With over 30 years of experience helping businesses grow, we share bold moves, real-life client transformations, and actionable lessons you can apply to your own business. Hear directly from our clients as we peel back the layers of their brands to reveal the bold decisions that helped them overcome challenges, grow their businesses, and stay ahead of the curve. We’re here to inspire you to think big, take risks, and be bold. Let’s get started—your next big idea is just a listen-away.
Stay connected with us!
Youtube https://www.youtube.com/@wearemoxiecreative
Facebook https://www.facebook.com/wearemoxiecreative
Instagram https://www.instagram.com/wearemoxiecreative/
Behance https://www.behance.net/moxiecreative
LinkedIn https://www.linkedin.com/company/wearemoxiecreative
Podcasting 2.0 Features
Social Media
Explore Statistics
Recent Episodes
S1E68 Why Finding the Right Career Fit Changes Everything with Laura Hartog of Bad Habit Brewing
TakeawaysCareer alignment matters more than staying comfortableGrowth often starts when you allow yourself to explore changeStrong businesses survive by staying connected to communityWhat happens…
S1E67 What Really Happens When You Hire a Marketing Agency
TakeawaysWhy free discovery meetings are critical to building better marketing strategiesHow great agencies uncover what clients actually need versus what they think they needWhy trust and…
S1E66 Building Community Through Hospitality and Historic Spaces with Casey Austin
TakeawaysCareer pivots can lead to opportunities that feel more aligned than the original plan.Community involvement and networking create unexpected professional opportunities.Foley Mansion is…
S1E65 Why Blogging Still Matters for SEO in 2026
TakeawaysBlogging directly improves SEO by creating more indexed pages and keyword opportunities.Strategic blog content helps businesses rank for customer questions and search intent.Modern SEO…
S1E64 How Jeremy Salzbrun Turned H&S Heating and Air Conditioning Into a Community Powerhouse
TakeawaysWhy trades careers can create incredible financial opportunities without traditional college debtHow Jeremy Salzbrun transformed H&S Heating and Air into a service-first business during…
S1E63 Why Google Reviews Matter More Than You Think for Small Business Growth
TakeawaysGoogle reviews heavily influence customer decisions before they contact your businessConsistently asking for reviews is key to maintaining a strong online reputationResponding to both…
S1E62 How Synergy Chiropractic and Wellness Clinic Built a Strong Local Brand
TakeawaysBuilding a strong wellness brand starts with trust, consistency, and patient experience.Clear messaging helps chiropractic and wellness clinics stand out in a crowded market.Purpose-driven…
S1E61 Why Video Marketing Matters More Than Ever for Growing Brands
TakeawaysVideo is one of the most important tools in modern marketing for brands that want to build connection and drive engagement.Strong video content requires strategy, scripting, planning,…
S1E60 How to Know When Your Business Should Lease, Buy, or Move
TakeawaysCommercial real estate decisions should support your business plan, not just your current space needs.Leasing can be a smart strategy for preserving capital and maintaining flexibility as…
S1E59 From Team Member to Emerging Leader: Taylor’s Award-Winning Journey
TakeawaysLeadership growth often happens when responsibility, ownership, and opportunity finally align.Mentorship can completely change the trajectory of a marketing career.Showing up consistently in…
S1E58 Launching Return to Joy: A Christ-Centered Coaching Brand With Heart
akeawaysKim Johnson shares how her personal healing journey inspired the launch of Return to Joy Coaching.This episode explores trauma, grief, identity loss, and the power of faith-centered…
S1E57 What We Learned From One Year of Consistent Podcasting
TakeawaysPodcasting can be a powerful marketing tool for small businesses looking to build authority, improve SEO, and create consistent content.Behind the Brand has helped Moxie Creative strengthen…
S1E56 Battle of the Bands, B-Side, and the Future of Live Music in Central Minnesota
TakeawaysProject 37 is creating safe, sober, all-ages live music spaces in Central Minnesota.B-Side Indie Music Cafe serves as both a nonprofit coffee shop and a community-centered music venue in…
S1E55 How Tourism Marketing Drives Economic Growth in Greater St. Cloud
TakeawaysTourism marketing supports far more than travel. It contributes to local business success and regional economic growth.Convention and Visitors Bureaus play a strategic role in attracting…
S1E54 Lead Generation Marketing for Small Business: What Works (and What Doesn’t)
TakeawaysBrand awareness builds recognition and trust; lead generation drives action like calls, form fills, and bookings.Lead gen works best when your owned media is solid: brand clarity, website…
S1E53 How to Rebrand a Legacy Business Without Losing Loyal Customers with Jake Neu from Legacy Upfitters
TakeawaysRebranding a legacy business is as much about customer education as it is design.Leaving a franchise can unlock pricing freedom, product flexibility, and stronger customization.Start your…
S1E52 Why Podcasting Works for Small Businesses in 2026
TakeawaysPodcasting isn’t “too saturated”—your lived experience and stories are what make your show stand out.Most podcasts quit because creators underestimate the behind-the-scenes work; consistency…
S1E51 From Letterpress to Leadership: Mary Bruno on Craft, Community, and Creativity
TakeawaysYou don’t need a linear path to build a successful businessDiversifying income creates creative freedomCommunity is the foundation of sustainable entrepreneurshipIn this episode of Behind…
S1E50 Authentic Branding vs. AI Design: What’s Working in 2026
TakeawaysTrends are tools, not rules — use what works, skip what doesn’t.Collaboration across design styles creates standout brand work.Bold typography, flash photography, and “perfectly imperfect”…
S1E49 Behind the Brand, Again: Liz Fiedler Mergen's Year of Transformation
Pre-Order Liz's book "Flowers Bloom Anyway": https://www.barnesandnoble.com/w/flowers-bloom-anyway-a-memoir-liz-fiedler-mergen/1148638651?ean=9781636989273In this powerful episode of Behind the…
Frequently Asked Questions
Behind The Brand has published 69 episodes since February 2025, covering topics in Business, Entrepreneurship.
Behind The Brand is currently highly active with new episodes weekly. Average episode length is 29m.
Similar Podcasts
The Amy Porterfield Show
Amy Porterfield
871 episodes
The Jasmine Star Show
Jasmine Star
675 episodes
the bossbabe podcast
Natalie Ellis
490 episodes
She's Equipt with Jennifer Allwood | The Christian Business Coach for Women
Jennifer Allwood: Christian Business Coach
785 episodes
HBR IdeaCast
Harvard Business Review
650 episodes
Young and Profiting with Hala Taha
Hala Taha | Entrepreneurship, Sales, Marketing | YAP Media Network
751 episodes