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About This Podcast
Get Behind the Brand to learn how to build your brand. Get smarter and make more money in business by listening to my podcast with some of the smartest people on the planet. I’m Bryan Elliott, helping you build your brand.
Founded in 2008, Behind the Brand with Bryan Elliott is a show about innovators, entrepreneurs and the stories behind their success. It's like a backstage pass inside the brand strategy and marketing minds, companies and habits of some of the smartest and most interesting people on the planet. Host, Bryan Elliott decodes these stories to help you turn their wisdom into practical tactics that you can use to improve your life and grow your business. Why do this? I'm someone who loves to tell stories that I hope will inspire and educate others to find their reason for being. I basically invented the podcast I wish I had when I quit my corporate job and started my own business. I made a lot of mistakes and figured things out the hard way. I've been inspired by so many of my guests and I know you'll find a ton of value here as well. Podcast series / Marketing:
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Bryan Elliott
https://thegoodbrain.com
E: [email protected]
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Recent Episodes
S16E201 Life Advice That Doesn't Suck from Best Selling Author Mark Manson
Life Advice That Doesn't Suck aka "The Subtle Art of Not Giving a F*ck" flips the self-help script. Instead of telling you to think positive and chase happiness, Mark Manson argues that life is full…
S16E200 Here's How to Become Your Best Self According to James Clear
Perhaps one of the most aptly named individuals I’ve met, James Clear possesses a clairvoyant ability to articulate his understanding and mastery of habit formation. His book Atomic Habits, which…
S16E199 Navy SEAL Jocko Willink Swears Success is at the Intersection of these TWO things
Jocko Willink’s story reads like an adventure novel that takes us from the serene landscapes of a small New England town into Navy SEAL training, the Iraq War battlegrounds, and a multifaceted…
S16E198 Here's What You Don't Understand About Strategy | Seth Godin
Seth told me, "It doesn’t matter how fast you’re going if you’re headed in the wrong direction." He's right. Here’s my attempt to create a hierarchy for this idea:1. Strategy = This is your approach,…
S16E197 Would You Risk It All for a Shot at Building a Billion-Dollar Brand With Gordon Ramsay?
Do you ever stare at a beautiful product and wonder what stories are hidden behind its journey?The culinary poetry of the HexClad brand products begins with a hypnotizing hexagonal pattern with an…
S16E196 The Hidden Talent Crisis: Red Hot Chili Peppers' Chad Smith Explains Why Cutting Music Programs Is Costing America Its Next Innovators
The Red Hot Chili Peppers’s Chad Smith is betting that music education is key to preserving the creative thinkers businesses need most...In 2006, Sir Ken Robinson stood on a TED stage and asked a…
S16E195 Alex Hormozi Gave Away the Playbook. The World Got Rich!
Alex Hormozi built a portfolio of companies worth over $200 million before he turned 35. No outside funding. No famous co-founder. No viral moment that handed him an audience. He did it by studying…
S16E194 Nobody Teaches THIS to Men—and they Should | Manscaped
Nobody warns you about the first time…One morning you wake up, look in the mirror, and your face has started doing something on its own. You have hair! It starts by looking like peach fuzz or dirt…
S16E193 He Built a $250 Million Brand. Then He Left to Start Over | While on Earth
In 2015 Todd Meleney, a young inexperienced newcomer, helped build Nobull from a three-person startup to $250 million in annual revenue. Then just 18 months ago he walked away to do it again, from…
Eugene Alletto turned his $20 Rule into 33 Million Bedgear Customers
Eugene Alletto went from making cold calls in a Wolf of Wall Street style boiler room to building bedgear into a top-10 sleep industry brand serving 33+ million customers. In this episode, he shares…
S15E192 7 Tips on Outlasting Your Competition, From Serial Entrepreneur Jesse Itzler
In both business and life, endurance, not speed, is of the utmost importance. Jesse Itzler's first book was rejected by 15 publishers before number 16 gave him a shot. 30 is how many years Jesse’s…
S15E191 This is why your website sucks--AND HOW TO FIX IT.
Nir Zohar, President & COO of Wix, is not your typical tech bro from Silicon Valley. After doing 3 years of mandatory military service in his home country of Israel, his skills were noticed and…
S15E190 Zero to $100 Million | Kent Yoshimura's 10-year Neuro overnight success story
Kentaro Yoshimura and his business partner Ryan Chen built Neuro from zero to nearly $100 million in just ten short years. This is just part of the story...Check out Neuro…
S15E189 How to NEVER get ripped off again at the car dealership! | feat. RussFlipsWhips automotive expert
If you've ever bought a car from a dealership, there's a good chance it was one of your worst experiences in life. I promise you that this podcast will teach almost everything you need to know about…
S15E188 From Liquid Death and Over $1B Worth of Others - How to Pick Your Next Big Investment | Kass & Mike Lazerow
Kass and Mike Lazerow are serial entrepreneurs and investors in brands like Liquid Death and best known as the cofounders of Golf.com and Buddy Media, a software company that sold to Salesforce.com…
S15E187 How Building a Sense of Belonging Turned Industrious into a $800 Million Brand
In an era where companies wage costly battles to solve the return-to-office puzzle, Industrious has quietly cracked the code on harnessing the power of experience. What began in 2013 as a single…
S15E186 THE ONE THING | Seth Godin: This is Marketing
The world's largest hotel chains spend billions on marketing, yet if you closed your eyes inside their rooms, you couldn't tell them apart. Meanwhile, a $200 sneaker company can instantly make you…
S15E185 This Guy Makes Over $50 Million a Year Gardening in His Backyard | Epic Gardening's Kevin Espiritu
Kevin Espiritu, a guy from San Diego, makes over $50 million a year from Gardening. Kevin started out playing poker online to pay for college. He tried to be an accountant, drummer in a band, web…
S15E184 THE ONE THING | Chris Voss: The Art of Negotiation
This segment is called, The One Thing...If you asked me what's the one thing you should learn from negotiation boss, Chris Voss, it's this: Splitting the difference is actually terrible negotiation…
S15E183 This is the New "Third Place" that Defeated Coffee Shops
Welcome to the Wellness Era: Gyms are the New Third SpaceBehind the Brand with EOS FitnessThe pandemic killed the coffee shop culture. When Starbucks and local cafes removed their chairs and cut off…
Frequently Asked Questions
Behind the Brand with Bryan Elliott has published 204 episodes since January 2019, covering topics in Business, Marketing.
Behind the Brand with Bryan Elliott is currently highly active with new episodes weekly. Average episode length is 53m.
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