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About This Podcast
Get Behind the Brand to learn how to build your brand. Get smarter and make more money in business by listening to my podcast with some of the smartest people on the planet. I’m Bryan Elliott, helping you build your brand.
Founded in 2008, Behind the Brand with Bryan Elliott is a show about innovators, entrepreneurs and the stories behind their success. It's like a backstage pass inside the brand strategy and marketing minds, companies and habits of some of the smartest and most interesting people on the planet. Host, Bryan Elliott decodes these stories to help you turn their wisdom into practical tactics that you can use to improve your life and grow your business. Why do this? I'm someone who loves to tell stories that I hope will inspire and educate others to find their reason for being. I basically invented the podcast I wish I had when I quit my corporate job and started my own business. I made a lot of mistakes and figured things out the hard way. I've been inspired by so many of my guests and I know you'll find a ton of value here as well. Podcast series / Marketing:
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Bryan Elliott
https://thegoodbrain.com
E: [email protected]
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Recent Episodes
Eugene Alletto turned his $20 Rule into 33 Million Bedgear Customers
Eugene Alletto went from making cold calls in a Wolf of Wall Street style boiler room to building bedgear into a top-10 sleep industry brand serving 33+ million customers. In this episode, he shares…
S15E192 7 Tips on Outlasting Your Competition, From Serial Entrepreneur Jesse Itzler
In both business and life, endurance, not speed, is of the utmost importance. Jesse Itzler's first book was rejected by 15 publishers before number 16 gave him a shot. 30 is how many years Jesse’s…
S15E191 This is why your website sucks--AND HOW TO FIX IT.
Nir Zohar, President & COO of Wix, is not your typical tech bro from Silicon Valley. After doing 3 years of mandatory military service in his home country of Israel, his skills were noticed and…
S15E190 Zero to $100 Million | Kent Yoshimura's 10-year Neuro overnight success story
Kentaro Yoshimura and his business partner Ryan Chen built Neuro from zero to nearly $100 million in just ten short years. This is just part of the story...Check out Neuro…
S15E189 How to NEVER get ripped off again at the car dealership! | feat. RussFlipsWhips automotive expert
If you've ever bought a car from a dealership, there's a good chance it was one of your worst experiences in life. I promise you that this podcast will teach almost everything you need to know about…
S15E188 From Liquid Death and Over $1B Worth of Others - How to Pick Your Next Big Investment | Kass & Mike Lazerow
Kass and Mike Lazerow are serial entrepreneurs and investors in brands like Liquid Death and best known as the cofounders of Golf.com and Buddy Media, a software company that sold to Salesforce.com…
S15E187 How Building a Sense of Belonging Turned Industrious into a $800 Million Brand
In an era where companies wage costly battles to solve the return-to-office puzzle, Industrious has quietly cracked the code on harnessing the power of experience. What began in 2013 as a single…
S15E186 THE ONE THING | Seth Godin: This is Marketing
The world's largest hotel chains spend billions on marketing, yet if you closed your eyes inside their rooms, you couldn't tell them apart. Meanwhile, a $200 sneaker company can instantly make you…
S15E185 This Guy Makes Over $50 Million a Year Gardening in His Backyard | Epic Gardening's Kevin Espiritu
Kevin Espiritu, a guy from San Diego, makes over $50 million a year from Gardening. Kevin started out playing poker online to pay for college. He tried to be an accountant, drummer in a band, web…
S15E184 THE ONE THING | Chris Voss: The Art of Negotiation
This segment is called, The One Thing...If you asked me what's the one thing you should learn from negotiation boss, Chris Voss, it's this: Splitting the difference is actually terrible negotiation…
S15E183 This is the New "Third Place" that Defeated Coffee Shops
Welcome to the Wellness Era: Gyms are the New Third SpaceBehind the Brand with EOS FitnessThe pandemic killed the coffee shop culture. When Starbucks and local cafes removed their chairs and cut off…
S15E182 How to Create Youtube Videos People ACTUALLY Want to Watch | Ryan Hashemi
Ryan Hashemi started making Youtube videos in high school in the early days. He quickly learned the difference between "watchable" and "unwatchable content." A majority of unwatchable videos these…
S15E181 My 2025 Message: Reinvent Yourself (often)
Hi everyone,If you're new here--welcome! It's my tradition to kick off the new year with this message about reinventing yourself. I founded this show in 2008 headed into the Great Recession to solve…
S14E180 Defense DOESN'T Win Championships | LA Galaxy
Tom Braun is the President & COO of the LA Galaxy, current MLS champs! Tom breaks down how he and the team at the LA Galaxy have built their brand and approach winning the hearts and minds of…
S14E179 How To Manipulate People for Good | Harvard-educated High-Performance Coach, Olesya Luraschi
Olesya Luraschi is a Harvard educated Leadership and High-Performance Coach. My interests lie in helping people achieve their full potential and using psychological science to improve their lives.…
S14E178 You DON'T Have a Brand, You Just a Logo If You're Doing This | Marty Neumeier
Marty Neumeier is as written many books on design and brand as one of the foremost thinkers on how to build a brand. His books include, The Brand Gap, Zag, The Designful Company, The 46 Rules of…
S14E177 This guy makes $2M per month from a company he started 11 months ago
Nate is the inventor and founder of Underbrush gum, the world's first remineralizing gum, which earns him $2M per month in sales. It's 3-4x more expensive than typical gum you buy at the store but…
S14E176 No Bullsh*t Guide to Your Best Business Strategy | Alex Smith
Author Alex Smith, writer of the book No Bullsh*t Strategy, has a keen way of looking at what most of us might view as difficult or even insurmountable at times. Strategy is Smith's expertise and he…
S14E175 How to Build an World Class CPG Brand | Eric Ryan
Eric Ryan is a prolific CPG brand builder responsible for the home furnishings brand, Method, OLLY, Will, Cast and Welly to name a few. His newest venture is cereal. This episode is a masterclass and…
S14E174 How to help your dog live a longer healthier life! | We Feed Raw
If you're like me, your dog is an important member of the family. And you might have the best intentions when it comes to food. The problem is, you might be feeding your dog the wrong food and not…
Frequently Asked Questions
Behind the Brand with Bryan Elliott has published 195 episodes since January 2019, covering topics in Business, Marketing.
Behind the Brand with Bryan Elliott is currently sporadic with new episodes every 2 weeks. Average episode length is 53m.
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