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About This Podcast
Take a sneak peek behind the curtain of your favorite marketing campaigns. Learn how they came up with their ideas, what their goals were, and more. Each episode highlights campaigns that you may have seen out in the wild. We ask the marketers behind the campaigns the questions you were wondering about.
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Recent Episodes
Ep. #19 - Behind the Campaign - Real Models vs. AI Models: Eric Javits' Live Campaign Test
What happens when a 41-year-old luxury accessories brand shoots a real campaign in Miami — and an AI-generated one featuring the south of Italy — at the same time? Dario Markovic, CEO of Eric Javits,…
Ep #18 - CONQUERing // Paris Fashion Week
What does it take to get a fidget jewelry brand onto the Paris Fashion Week runway — with no apparel experience and a team of dancers as stylists? In this episode, Andi talks with Tammy Nelson,…
Ep #17 - Do Good // NaaS
What happens when a social enterprise decides to grow in front of everyone — publicly setting a goal of 100 new clients in 12 weeks? Andy Choi, founder and CEO of DoGood, joins Andi to break down…
Ep #16 - Swoogo // Event Marketing Year Round
What if the most valuable content you create all year comes from your biggest event — and you're only using it once? In this episode, Andi Robinson talks with Caroline Kite, Marketing Manager at…
Ep #15 - Childish Gambino - Bando Stone & The New World
What does it look like when an artist says goodbye on their own terms?In this episode of Behind the Campaign, Andi Robinson talks with Darryl Sharp Jr., a senior motion designer who worked on the…
Ep #14 - Boxed Water and Alaska Airlines
What does it take to launch a sustainability-focused brand partnership without triggering backlash or accusations of greenwashing? In this episode of Behind the Campaign, Andi Robinson sits down with…
Ep #13 - Tinkle Racing and Scouting America
What happens when a Pinewood Derby car design becomes a full-scale NASCAR race wrap? In this episode of Behind the Campaign, I sit down with Laurren Darr of Zachary Tinkle Racing to break down a…
Ep. 12 - The Creamery District San Antonio
Ever wondered how to brand seven unique restaurant concepts within a single historic location without causing brand fatigue? Join host Andi Robinson as she sits down with Kim Beechner and Victoria…
Ep #11 - Laykhaus // Sonora Resort Collaboration
What does it really take to turn a brand collaboration into a full sensory experience? In this episode of Behind the Campaign, Andi Robinson sits down with Jack Shaw, co-founder of Laykhaus, to talk…
Ep. 10 - Man of Many // Angel's Envy
A bourbon brand’s story becomes a masterclass in marketing craft. In this episode, Scott Purcell of Man of Many shares how his team brought Angel’s Envy to life for Australian audiences through rich…
Ep. #9 - Cottonelle // Animal Crossing
What happens when a toilet paper brand meets a beloved video game? In this episode of Behind the Campaign, Andi Robinson chats with Kiku Gross, senior copywriter, about how Cottonelle brought its…
Ep. 8 - Funnel // Make Data Dance
What happens when a brand turns spreadsheets into choreography? In this episode, Carl Ronander, VP of Marketing at Funnel, joins host Andi Robinson to share how the “Make Data Dance” campaign…
Ep. 7 - Innovatemap Rebranding
What happens when a marketing and product experience agency rebrands itself? In this episode, Andi Robinson talks with Chelsea Douglass, Director of Marketing at Innovatemap, about the agency’s bold…
Ep. 6 - Our Public Schools Work
What does it take to market a cause as complex — and sometimes controversial — as public education? In this episode of Behind the Campaign, Andi Robinson talks with Jenn Lisak Golding, Founder &…
Ep. 5 - Storyblok // Joyful Headless
In this episode of Behind the Campaign, Andi Robinson talks with Dominik Angerer, CEO of Storyblok, about the Joyful Headless campaign—a rebrand designed to show how content management can be joyful…
Ep. 4 - Attic Theatre // National Volunteer Month
How do you market a small community theater with limited resources? Jenn Byers from Byers and Beyond Marketing walks us through her campaign for Attic Theater’s National Volunteer Month, highlighting…
Ep. 3 - Cloudflare // Security Signals Report
How do you market a data-heavy report to a new audience? And how do you choose which of your many channels to use? In this episode, Amy Higgins from Cloudflare joins me to talk about this interesting…
Ep. 2 - Borshoff // Indianapolis Zoo - Alligators and Crocodiles!
How do you create a marketing campaign without access to the product? That was one of the challenges faced by Borshoff when developing the campaign for the new Alligators and Crocodiles exhibit at…
Ep. 1 - Chef For Hire // Meal Choice Campaign
Chef For Hire serves residents of Indiana and Ohio, including those who are homebound and children, with nutritious and delicious meals. They embarked on a new model that lets their clients choose…
Frequently Asked Questions
Behind the Campaign has published 19 episodes since July 2025, covering topics in Business, Marketing.
Behind the Campaign is currently highly active with new episodes every 2 weeks. Average episode length is 28m.
Sign up on Grep.FM to access contact details for Behind the Campaign, including email and social media links.
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