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Recent Episodes
Ep. 14 - Building for the future while staying true to your origins w/CTE Logistics
In this episode, we're taking a look behind a different kind of craft. CTE Logistics owners, Todd and Kimm Lytle join Aaron to discuss how they uphold their company's culture and commitment to…
Ep. 13 - Always design with end user in mind w/Jessi Miracle
In today's episode, we are once again talking to BrandCraft's award-winning Web Director, Jessi Miracle. She's here to discuss a website re-design we did for Benton REA, a rural electric co-op in…
Ep. 12 - Capturing a brand's essence on its website
Design isn’t just about how it looks—it’s about how it works. In this episode of Behind the Craft, expert Web Designer Jess Miracle reminds us that even the most technical, impressive designs fall…
Ep. 11 - Branding a public service campaign w/Torey Azure
In this episode, BrandCraft's founder - Torey Azure joins Aaron to discuss how we overcame challenges and crafted a public service announcement campaign to educate a community on they can help save…
Ep. 10 - Marketing for Sports Teams w/Brady Heid
In this episode of Behind the Craft, BrandCraft's Senior Digital Account Manager Brady Heid sits down to talk about a partnership we've had with a local sports team and discuss the behind the scenes…
Ep. 9 - SEO in the Age of AI
In this episode, BrandCraft’s Head of SEO Stephen Heath joins Aaron to talk about how to win the search engine optimization game in the age of AI, how small businesses can utilize AIO, and give some…
Ep. 8: How to Stand Out (and When to Blend In)
Looking to make ads that stand out? Sometimes, the answer is—don't. In this episode, BrandCraft's Web Director Jessi Miracle joins to talk about a creative A/B test we conducted where we challenged…
Ep. 7: Make the Audience the Hero
In Today's episode, by special request, Kellie Easley - COO of BrandCraft, joins the podcast as host to interview Aaron about his approach to storytelling and how he keeps our client's audiences the…
Ep. 6: Make the Conversation About What Brings Us Together
In this episode, BrandCraft's Creative Director Thomas Walsh joins Aaron to talk about how we recently pulled off a multi-faceted awareness campaign that reminded everyone in Idaho of the importance…
Ep. 5: How Digital Strategy and Creative Strategy Work Together
In this episode, we sit down with Claudia Myers - Digital Marketing Manager at BrandCraft, to discuss how our creative team and digital marketing team work together to craft marketing campaigns for…
Ep. 4: How to Make Branding That's Bold Yet Minimal
We are joined today by Jordan Barno, BrandCraft's award-winning graphic designer, to talk about how a company's identity informs every aspect of design and get some tips on how to make sure your…
Ep. 3: Maintaining Brand Consistency While Exploring New Genres
In this episode, we sit down to talk with BrandCraft's award-winning video and phot specialist, Margo Luey, to talk about how brand informs every decision we make in video. Get tips on how to make…
Ep. 2: A Website So Good, You Can Taste It
"Hold on to your butts." In this episode, we sit down with Jessi Miracle, Web Director at BrandCraft, to talk about the strategies and techniques she applied to creating the multi-award winning…
S1E1 Ep. 1: First-Class Animation to Get Kids in Class
Ashley Bolin, BrandCraft's award-winning graphic designer and animator joins us to talk about the process of animating an amazing explainer video she completed last year and also give you some tips…
Frequently Asked Questions
Behind the Craft has published 14 episodes since August 2024, covering topics in Business, Marketing.
Behind the Craft is currently declining with new episodes monthly. Average episode length is 30m.
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