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About This Podcast
Most companies don’t have a lead problem — they have a funnel problem.
Behind the Funnel is a business podcast that breaks down how B2B companies actually acquire customers and scale revenue. Hosted by Yarek Matacz, founder of JPM Media, the show goes beyond surface-level marketing advice to explore the real systems, strategies, and decisions that drive predictable growth.
Each episode features conversations with SaaS founders, operators, consultants, and B2B leaders who are actively building and scaling companies. Instead of theory or generic “growth hacks,” these discussions unpack the acquisition engines behind real businesses — from outbound systems and paid acquisition to funnel architecture, offer design, and sales processes.
Listeners will hear what worked, what failed, and what ultimately helped companies build consistent pipelines and sustainable growth.
Behind the Funnel is designed for founders, consultants, and operators who want to understand how modern B2B companies turn attention into revenue. If you're building a SaaS product, scaling a consulting business, or developing a go-to-market strategy, this podcast offers a practical look at how growth actually happens behind the scenes.
Expect thoughtful conversations, tactical insights, and honest breakdowns of the systems that power real businesses.
New episodes feature founders, marketers, and operators sharing what it really takes to turn leads into customers and ideas into scalable companies.
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Recent Episodes
S3E5 Marc Petitpas on Leadership, Grief, Business & Rebuilding Your Life From Scratch
This was one of the most honest conversations we’ve had on Behind the Funnel.Marc Petitpas has led some of the biggest organizations and venues in Canada — from opening BMO Field as its first General…
S3E4 AI Isn’t the Advantage. Integration Is | Amir (BlackOps)
Episode SummaryAI is everywhere.But most businesses are still using it wrong.In this episode of Behind the Funnel, I sit down with Amir Samani from BlackOps Studio to break down why most AI systems…
S3E3 Enterprise Marketing Secrets Most Small Businesses Miss | Angelo (Jacker Digital)
Episode SummaryMost businesses focus on tactics.Very few understand the systems behind them.In this episode of Behind the Funnel, I sit down with Angelo Masters Jr., founder of Jacker Digital, to…
S3E2 You Can Build Anything… So Why Are You Still Stuck? (The AI Efficiency Trap Explained)
Episode SummaryAI made execution easy.Too easy.Now the real problem isn’t how to build — it’s what to build.In this episode of Behind the Funnel, I sit down with Samim Safaei again to break down…
S3E1 AI Didn’t Fix Growth… It Made It Harder | Samim From Siift.ai Explains Why
Episode SummaryAI was supposed to make building a business easier.But instead… it’s exposed a completely different bottleneck.In this episode of Behind the Funnel, I sit down with Samim Safaei from…
S2E37 Beyond Chat AI: The AI Playbook That Keeps Founders Focused
Solo or small team? Then you know the drill: 40 chat threads, half-finished docs, and no clear next step. In this episode, Samim Safaei, co-founder of SIIFT.AI, breaks down how their “Founder’s…
S2E36 Not Just Bake Sales: The $400B Nonprofit World—And the Data OS Powering It
Most people underestimate nonprofits. They’re not small or slow—they’re a $400B U.S. engine (trillions globally) that run on trust. Our guest Cyrus Kazi, co-founder & CEO of Quantably, explains…
S2E35 Kill the Meeting Chaos: How Tweenlin Uses AI to Free Your Calendar
Sick of living in your calendar? Founder Dario De Santis (Tweenlin) breaks down how his team is cutting the meeting overload—turning endless 1:1s and “quick syncs” into fast, human conversations…
S2E34 Stop Hiring, Start Automating: AI “Employees” That Scale You
On this episode of Off the Grid on the Record, I sit down with Trey DeMobile, founder of Immersive Agentics, to unpack how small teams (from 2–15 people) are plugging in AI “employees” to reclaim…
S2E33 Inside the $1T Ad Machine: How Revenue Arc’s 50% Rev-Share Model Delivers 5–8× ROAS
This week on Off the Grid on the Record, I sit down with Andrew Barrow, founder of Revenue Arc, a white-label programmatic ad agency running campaigns for household names—and flipping the traditional…
S2E32 How Alphana Turns 1 Video into 30+ Pieces of Content (and Why Labels Are Paying Attention)
This week on Off the Grid on the Record, I sit down with Sebastian Mourra, founder of Alphana.ai — a platform built to help creators, businesses, and even record labels turn one piece of content into…
S2E31 AI + Compliance: The $100B Problem Lily Yeoh Says Nobody Is Solving
This week on Off the Grid on the Record, I sit down with Lily Yeoh, co-founder and CEO of C1Risk, to explore how her company is reshaping compliance and risk management with automation and AI.With…
S2E30 How Simon Groom Scaled Consulting Into a SaaS Platform for 5,000+ Small Businesses
This week on Off the Grid on the Record, I sit down with Simon Groom, CEO and co-founder of Magnify B, to unpack how he and his co-founder, David, turned decades of consulting experience into a SaaS…
S2E29 How Dan Gudkov Helped Accounting Platforms Double Client Capacity with Automation
This week on Off the Grid on the Record, I sit down with Dan Gudkov, founder of DoDocs AI, to unpack the journey from legal tech to a global automation solution that’s helping companies eliminate…
S2E28 9,000+ Deals Closed: How Jeremy Nielsen Built Sally.co to Fix SPVs
In this episode, I talk with Jeremy Nielsen, founder of Sally.co, the all-in-one platform that makes Special Purpose Vehicles (SPVs) simple, clean, and headache-free. Jeremy has overseen more than…
S2E27 How James Saves Businesses $2M+ with Automation (From Red Dead Redemption to Local SMBs)
In this episode, I talk with James from Nimblo — a 20+ year tech veteran who’s worked on everything from World of Warcraft and Red Dead Redemption 2 to United Healthcare. Now he’s using that same…
S2E26 AI Hacker Agents & the Crypto “Shark Tank” That Could Change Everything
In this episode of Off the Grid on the Record, I sit down with Jace Lander, founder of ONEX Technology, who went from running a structural steel company to building some of the wildest tech I’ve seen…
S2E25 The Solar Industry's Dirty Secrets—and How PVCA is Cleaning Them Up | Luke Pollinger (PVCA)
What happens when solar becomes a get-rich-quick scheme? Luke Pollinger, founder of PVCA (Photovoltaics California), has spent the last 20+ years fixing the mess others leave behind. From abandoned…
S2E24 Agrivoltaics Isn’t a Trend — It’s the Future of Solar Farming | Iain Ward, Founder of SolAg
From cranberry bogs to clean power—this episode is a deep dive into how agrivoltaics could change the solar industry forever.Yarek Matacz sits down with Iain Ward, founder of Solar Agricultural…
S2E23 Shawn Young | The Truth About 6-Figure Solar Sales — And Why Most Reps Still Go Broke
Is the solar industry built on hype… or hard work? In this no-filter episode of Off the Grid on the Record, we sit down with Shawn Young — a true solar warrior who’s led teams, knocked doors, built…
Frequently Asked Questions
Behind the Funnel has published 41 episodes since June 2025, covering topics in Business, Technology.
Behind the Funnel is currently highly active with new episodes daily. Average episode length is 33m.
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