Best Of Big Brand Formula
Podcast Intelligence Profile

Best Of Big Brand Formula

Best Of Big Brand Formula

Recently Active · Publishes weekly

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Episodes
62
In catalog
Apple Rating
No rating data
Apple rating count unavailable
Cadence
Weekly
~every 7 days
Avg Length
22m
Per episode
Latest
Sep 24, 2025
Recently Active

About the Show

Why settle for an ordinary brand, when you can have an exceptional one? Gerry Foster, The Branding Evangelist and leading small business brand strategist, has helped over 100,000 small businesses from over 600 different industries create unforgettable brands. But how do you develop a truly great brand that is something more than having a nice logo, website, or colorful social media images? This is just one of the thought-provoking, big questions Gerry digs into on his Big Brand Formula podcast. In addition to inspiring teachings and interviews, each episode is designed to help you take immediate action on the most important strategies for big branding your business, product, service, non-profit, or even yourself as a personal brand. Gerry’s specialty is helping you find your edge, craft a unique brand, and scaling it for more sales and profits. Discover why so many owners turn to Gerry Foster to excite, delight, and ignite their market, and make getting customers a lot easier. A graduate of the University of Southern California’s renowned Marshall School of Business, Gerry received his BS and MBA degrees with honors in Marketing, with deep study in branding. He was an adjunct professor of branding, marketing and advertising for ten straight years at four major Southern California universities, namely California State University – Fullerton, California State University – Long Beach, Pepperdine University, and the University of California – Irvine. He also carved his big branding teeth at the Procter and Gamble Co., a multi-national consumer goods corporation where he worked in Brand Management. In 2008, Gerry was honored as the Father of Business by the City of Los Angeles for his tireless and faithful work with small businesses throughout the city.As a highly-accomplished brand strategist, Gerry created the Big Brand Formula which shows small business owners how to create a big brand and a strong message that sells so you can excite, delight, and ignite your market and make it easier to get new customers. With over 30 years of successful experience showing small business owners how to brand as the big companies do, he combines the best in entrepreneurial branding with the best thinking, methods, and approaches from the world of big branders. Gerry also keeps himself busy speaking, training, and coaching, and is driven by a passion to give life to and nurture products and services that will flourish and grow beyond what is generally offered by a competitor. Drenched in promises of coveted customer experiences, the brands he creates have astounding emotional appeal. Gerry’s presentations, training, and coaching to assist, guide, and support owners who are willing to flip the script, go to the deep end of the pool, and turn the tables in their favor. He believes this can be attained by creating brands so unexpected, so profound, and so striking that blessings to owners can only multiply over time.Now, on the Big Brand Formula podcast, Gerry will help you excel in the strategic branding areas such as brand purpose, differentiation, positioning, promise and taglines, target marketing, website content direction, logo and package design. If you’re struggling to find the right words to connect with your target audience, he can also help you clearly define, craft, and articulate your brand message into relevant, engaging, and tantalizing messaging – whether it’s your website, social media postings, marketing materials, newsletters, your spoken word, or more. Quit playing small or just maintaining the status quo. If you’re just getting started with branding or need to strengthen your current brand, building your online platform, or getting ready to level up your marketing and scale your business to the next level, you’re in the right place! Start creating a world-class brand that can generate more sales and passive income over time. Let Gerry give you the playbook that enables you to chart a bold new path to making more money. Join us every week on the Big Brand Formula podcast and give yourself the ultimate advantage in the marketplace.

Partnership & Audience Signals

Transcripts Available

10 of recent episodes transcribed

Established Catalog

62 episodes — long track record

Production & Distribution

Active Since
Jul 24, 2024
Consistency
100%
Format
Episodic
Hosting
www.spreaker.com
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Transcripts
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Transcripts

Recent Episodes

Get A Great Book Deal With Randy Peyser

Sep 24, 2025 29m Transcript

In a world full of ideas, how do you put yours into a book and in front of people who are waiting for you to create an impact? In this episode, Gerry Foster has the master in this space who can help…

Making The Dreams In Your Heart Come True With Tamara Wolfe

Sep 17, 2025 22m Transcript

More often than not, people get disappointed with how hard, difficult, or stagnant life is. What is really hindering us from making the dreams in our hearts come true? Today, we discuss how to…

BE-ing Leadership With Rodolfo Carrillo

Sep 10, 2025 38m Transcript

There is more to being a leader than just doing things right. For Conscious Leadership Shaman Rodolfo Carrillo, leadership also comes from that spiritual path of recognizing who we are and showing up…

Branding For Suicide Prevention

Sep 03, 2025 52m Transcript

Building your brand means providing a reflection of yourself to the market, which requires understanding your personal magnificence and uniqueness. Unfortunately, learning how you differ from the…

The Golden Light with Bhavna Srivastava

Aug 27, 2025 19m Transcript

Bhavna Srivastava’s name is synonymous with The Golden Light. A powerful visionary and thought leader, Bhavna has been chosen to bring the golden age on earth. She is the creator of Golden Light…

Get Dirty With Leslie Medley

Aug 20, 2025 43m Transcript

In our society, up until just recently, there's been so much conditioning around staying in our lane, sitting down, and shutting up. We’ve been told to be passionate but not so passionate, to speak…

Awaken To Happiness With Michael Tranmer

Aug 13, 2025 36m Transcript

Often, it is in tough moments in life that we find our purpose. Guest Michael Tranmer experienced a life transformation following the end of his marriage. Dealing with heartaches, Michael found…

Activate Your Dream With Felicia Searcy

Aug 06, 2025 55m Transcript

You absolutely have the power to create whatever you can dream of. You just have to allow yourself to listen to your discontent, your desires, and activate your imagination of what you really want…

Just Show Up With Yvonne Heath

Jul 30, 2025 41m Transcript

We often avoid dealing with a person in grief, not because we don’t care about them, but because we find ourselves inadequate and incapable of consoling them. The truth is, however, we can make a lot…

Empowering Latinas with Michelle Gomez

Jul 23, 2025 37m Transcript

In an increasingly diverse and inclusive business sphere, a lot of Latinas are coming out into the open and seeing success, but a lot of things are still holding them back from their true potential.…

Publicize Your Brand With Jill Lublin

Jul 16, 2025 24m

Publicity is one of the things in in life that can come for free if you happen to have luck on your side, which most of us don’t. What can you do to publicize your brand and become more visible to…

Positioning For Survival With September Dohrmann

Jul 09, 2025 39m

Small businesses are taking the brunt of this very challenging COVID-19 environment. Though the future may be unclear, business owners nevertheless need to make efforts to move forward; otherwise,…

Don’t Put A Mask On Your Brand!

Jul 02, 2025 6m

We’re living the new normal due to COVID-19 where social distancing, staying at home as much as possible, washing our hands frequently, and wearing masks every time we leave the house have all become…

Find Your Uniqueness

Jun 25, 2025 11m

With all the noise emanating from all corners of the world wide web, finding your uniqueness is one of your most difficult assignments as an entrepreneur. Something about you and the way you do…

Tribute To Ryan Long

Jun 18, 2025 13m

Ryan Long had an amazing career and lived a generous life with his philanthropic and charitable work. Not many people can lay claim to the impressive amount of work Ryan did throughout his fleeting…

Dare To Go Big – Part Three

Jun 11, 2025 18m

The Dare To Go Big series has showcased the exceptional minds of entrepreneurs who are out there making a difference in their own ways. The LA City Summit has truly been an experience that highlights…

Dare To Go Big – Part Two

Jun 04, 2025 41m

One thing to know about entrepreneurs is that they are ripe with knowledge and wisdom. Where better to ask for them than at a gathering of some of the brightest entrepreneurial minds in the country?…

Dare To Go Big – Part One

May 28, 2025 49m

Setting yourself on the path towards becoming an entrepreneur is not an easy feat. That is why, no matter the reasons you have for starting a business, being one is admirable in and of itself. With…

Searching For Toilet Paper!

May 21, 2025 10m

We are in a very trying time as the Coronavirus continues to spread around the world. It has disrupted our daily lives and put everyone into a state of chaos and fear. Mass panic has forced millions…

Turn Your Challenge Into A Business Opportunity With Anja Skodda

May 14, 2025 26m

When you have something that the world has never seen or heard before, put it out there. That just might be the one that will not only bring you success but help others as well. Having created such a…

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Profile compiled from public podcast metadata · Last refreshed June 15, 2026