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S1E221 Make Your Website a Place Listeners Go On Purpose
Search traffic isn’t what it used to be, and that has big implications for radio station websites. As more listeners get answers from Google, social media, and AI without ever clicking through to a…
S1E220 The Most Valuable Pages on Your Radio Station Website Might Surprise You
Are the most important pages on your radio station’s website the ones you think they are?In this episode, we explore why some of the biggest traffic drivers on radio station websites aren’t the…
S1E219 Make Your Local Articles AI-Ready with “Answer Blocks”
Search has changed.It’s no longer just about ranking — it’s about being chosen.In this episode, Jim explains how a simple structural upgrade called “Answer Blocks” can make your local news articles…
S1E218 One Local Update per Day Beats Social
Social media reach is shrinking, algorithms keep changing, and radio stations are feeling it. In this episode, we break down why publishing just one local update per day on your radio station website…
S1E217 Should You Vibe Code Your Radio Station Website?
In this episode, we explore the trend of "vibe coding" — using AI tools to quickly build websites with just a prompt. Sounds great, right? But should you trust your radio station’s digital future to…
S1E216 Metrics that Matter: Mobile App
Your station’s app might have thousands of downloads—but if hardly anyone is using it, what’s the real return?In this final episode of the Metrics That Matter series, we break down why daily active…
S1E215 Metrics That Matter: Social Media
Your station might have thousands of followers on Facebook or Instagram… but if no one’s engaging with your posts, those numbers may be doing more harm than good.In this episode, we break down why…
S1E214 Metrics That Matter – Your Newsletter
Your newsletter might have thousands of subscribers—but if barely anyone is opening or clicking, are you really getting results?In this episode, we dig into why open rates, click-throughs, and even…
S1E213 The Metrics that Matter: Your Website
Are you tracking the right numbers on your station’s website—or just the ones that look good on paper?In this episode, we kick off our Metrics That Matter series by focusing on your website. It’s…
S1E212 Podcast Your Radio Newscasts
Are you making the most of your morning newscasts?In this episode, we highlight an easy, high-impact strategy used by BreezyNews.com—turning their daily newscasts into a podcast. With just one…
S1E211 A “Year in Review” Page to Boost Engagement and Sponsorships
In this episode, we share how to create a “Year in Review” feature page that boosts your radio station website traffic, increases engagement, and opens new sponsorship opportunities before the year…
S1E210 Treat Content As Your Product – Not Just Radio
If it feels like the job has changed… it’s because it has. Radio isn’t only audio anymore—it’s blogs, video clips, podcasts, reels, and everything your audience consumes between songs. And the truth…
S1E209 Get More Traffic with Push Notifications
Push notifications might look like text messages—but they’re actually one of the most powerful tools in your station’s digital toolkit. While social media buries your posts in algorithm soup, push…
S1E208 More Local for More Clicks, Loyalty, and Profit
If you're chasing more website traffic, better SEO, and deeper community ties, local content is the answer. In this episode, we’re breaking down why it works—and how you can do more of it without…
S1E207 Radio Apps Should Do More than Stream!
Today’s radio listeners are constantly connected—and mostly through their phones. If your station doesn’t have a mobile app, or if it’s just a basic stream player, you’re likely missing out on real…
S1E206 Is Your Station Website Ready for AI Browsers
The homepage is no longer your audience’s first stop. AI-first browsers like ChatGPT Atlas and Perplexity Comet are rewriting how people discover information online. Instead of clicking through…
S1E205 Fix Your Empty Contest Pages
When listeners click your station’s Contests page, what do they find? If the answer is “nothing,” you might be doing more damage than you think.In this episode of Better Radio Websites, we talk about…
S1E204 Stop Using “Under Construction” Pages
If your radio station’s website still has an “Under Construction” page—or worse, a dead-end link with no content—you’re sending a message you didn’t mean to. And it’s not a good one.In this episode…
S1E203 5 Social Media Goals Every Radio Station Should Set
Are you training your listeners to follow your station—or just follow Facebook? Social media is valuable, but if it’s not driving people back to your station’s website, you’re building someone else’s…
S1E202 How Stations Can Win Online without News
What happens when being the “local news hub” just isn’t realistic for your radio station? Maybe you don’t have the staff. Maybe a competitor already dominates that lane. Or maybe your format simply…
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Better Radio Websites has published 219 episodes since July 2021, covering topics in Technology.
Better Radio Websites is currently active with new episodes weekly. Average episode length is 15m.
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